Trending Sources

Search Engine Marketing is Legion

Biznology

I just discovered that Search Engine Marketing (SEM) isn’t just a rebrand of Search Engine Optimization (SEO), a marketing discipline that is almost universally damned as being shifty, black-hat, and more than just a little shady. The post Search Engine Marketing is Legion appeared first on Biznology. How do I suddenly know all of this?

12 myths vs. reality on Search Engine Optimization (SEO)

Biznology

Photo credit: Wikipedia. A few numbers for your consideration: 80% of visitors to a website begin by typing keywords in the query box of a search engine. 42% click on the website in the #1 position on the search page. These facts prove, if your brand is on the internet, a high rank on the search engines is a requirement to generate business. 

Klout innovation will power search engine results

grow - Practical Marketing Solutions

In a radical turn for the company, Klout will enable targeted and specific “influencer” content creation though an initiative called “Klout Experts” that will begin showing up as the lead items in Bing search engine results. Your activity through Klout can propel you to the top of organic search results. Influencers and search. by Mark W.

The Death of SEO? The Evolution of Search Engine Marketing

KoMarketing Associates

Via SEOmoz : Search Engine Optimization isn’t just about “engines.” Via Search Engine Watch : Search Engine Optimization (SEO): The process of making a site and its content highly relevant for both search engines and searchers. The Evolution of Search and Social. The Death of SEO. The Definition of SEO.

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

Citations@forrester.com or +1 866-367-7378 Forrester Research, inc., 60 acorn Park Drive, Cambridge, Ma 02140 USa +1 617-613-6000 | Fax: +1 617-613-5000 | forrester.com table of Contents The Digital Age Raises The Importance Of. Beyond quantity, advocate content and interactions are more valuable because buyers see them. What they love is exclusive access to content, events, and.

Why Website Optimization Trumps Search Engine Optimization

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer While search engine optimization gets all the notoriety and attention, website optimization actually yields better results. The terms search engine optimization and website optimization are often used interchangeably. But content marketing is a subset of inbound marketing. Here’s how to do it. Wendy Piersall.

Websites and Search Engines are Far from Dead

Webbiquity

Search engines are going away. At least, those are the contentions of John McTigue, EVP of marketing agency Kuno Creative, in his recent blog post Why Websites and Search Are So Yesterday. Streaming information also ignores historical content. It’s sitting somewhere on a website, and you’re not going to find it without a search engine.

What B2B Marketers Need To Know About Google’s Evolving Search Engine Results Page

KoMarketing Associates

One of the significant discussions happening in the search community, and highlighted at SMX West earlier this month, is the evolving look of the search engine results page. There is rarely a classic, “ten pack” of organic search engine results when searching Google. How comprehensive are search results themselves?

11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives

KoMarketing Associates

One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. Basically, every content marketing asset can serve as an opportunity to be found in search results. Premium” Content or Subscription Based Content. Benefit.

Mobile Search Engine Optimization Best Practices

Marketing Action

Mobile Search and Your Website. Ensuring your site shows up in search results is essential to your success; that’s obvious (or should be). As a means to drive traffic, conversions, and customers, search engines can provide immediate and long term value. Not including mobile visitors and their needs in your search strategy development is like leaving money on the table.

WordPress.com and Search Engine Optimization

Fearless Competitor

SEO stands for Search Engine Optimization. SEO recommendations are intended to help your site rank higher and more accurately in search engines, like Google. The goal behind having good SEO is to increase your website’s SERP (Search Engine Results Page) ranking. Filed under: Fearless Competitor , Find New Customers , Search Engine Optimization , SEO.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. engineering from St.

Search Engine (Optimization) or the User Experience?

Confluent Forms

These days, when talking about your website, it is imperative that you factor in search engines and search engine optimization (SEO) into your site. How your site places in search engines is a critical factor in driving traffic to your site, and thusly the success of your site. for a quick primer read this SEOMoz article ). However. So what do you think?

3 Clever Tactics to Improve Your Search Engine Optimization

KEO Marketing

You may already know the basics for improving your on-page search engine optimization: optimize your URLs and meta data, use H1 and H2 headings, use the keyword throughout the copy, include links from other pages, add image alt text, etc.  So what are some unusual methods to improve your search engine rankings?  First, write great content. Lower the bounce rate.

3 Strategies to Drive Search Engine Marketing Success

Marketing Action

For B2B marketers, search optimization is a critical aspect of reaching potential customers and creating relationships with them. Whether you’ve got a globally recognized brand or you’re starting a new business, search marketing should be a top priority. According to Conductor , organic search drives the most traffic of all channels, and is responsible for 64% of all web traffic.

8 Search Engine Optimization Tips Everyone Should Know

Vertical Response

Search Engine Optimization (SEO) – Three words that can seem big and scary for most people, but SEO isn’t all the fire and brimstone it’s cracked up to be. First, you need to get into the right mindset and remember: Optimize for people NOT search engines. Quality content is king ! Let’s dive in, shall we? 1. Oh boy, I see foreshadowing. 2.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. engineering from St.

Help Google help you optimize your content for search

Biznology

Content marketing is indeed a silver bullet — why do you think I’m writing this — but there are ways of wooing search engines beyond starting a blog. And, if you do it right, your search results will be at least as pretty as these: I’m swinging a kettlebell for 90-seconds every 60-minutes. It’s really hard to get Google’s attention.

Get Real with your Search Engine Optimization; Practical Advice to Drive Traffic

NuSpark

Following up on my recent post on keyword research , it’s important to match the search intent of your desired audience with your keywords and website contentSearch query “information on how to _”. Website theme:  Provide information, articles, and advice; provide educational content. Search query “looking for companies that do _”. Search query “I need a __”.

Optimizing your Videos for Search Engines

EMagine B2B Blog

YouTube is the second largest search engine on the internet. The ramifications of that are big to your content development strategy. But there’s more to consider than the content and execution of these [.]. Online Marketing Search Engine Marketing Social Media YouTubeIn a recent article, a staggering statement has been made. You should be making videos. And making them should be a priority.

3 Ways To Differentiate Your Brand in Search Engine Results

KoMarketing Associates

Organic search visibility is an important component and differentiation in search engine results can be a critical factor in traffic and lead growth. Understanding and optimizing your HTML Title Tags is important because it is one of the first components of a web page the search engine spider will evaluate when it arrives at your website. Rich Snippets. Reviews.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. engineering from St.

How to Optimize Press Releases for Search Engines

EMagine B2B Blog

Part of your website optimization lies not only in the page’s content, but rather, in your assets. While your pages give a great deal of relevance to Search Engines, people often forget about assets such as images, videos, podcasts, PDFs, and press releases. An optimized press release gives you the upper hand in the search [.]. B2B Web Strategy Search Engine Marketing Traffic Generation

The Marketer's Guide to Search Engine Optimizing Non-Written Content

Hubspot

We’ve all heard about how inbound marketers need to get more creative with their content format by incorporating visuals, audio, and images. Heck, we’ve even created a free crash course (with templates) for non-designers to create visual content to react to this trend. With all these content types, aren’t we forgetting something? Best Practices for Audio Content SEO.

100 Free Search Engine Optimization Tools for Your Biz

Vertical Response

We’re big fans of helpful search engine optimization related content and the crew over at Moz (as seen in our recent recap of MozCon ). From tools for content, email, as well as infographics and more, this list has your needs covered from A-Z. So The post 100 Free Search Engine Optimization Tools for Your Biz appeared first on VR Marketing Blog.

8 Search Engine Optimization Tips Everyone Should Know

Vertical Response

Search Engine Optimization (SEO) – Three words that can seem big and scary for most people, but SEO isn’t all the fire and brimstone it’s cracked up to be. First, you need to get into the right mindset and remember: Optimize for people NOT search engines. Quality content is king ! Let’s dive in, shall we? 1. Oh boy, I see foreshadowing. 2.

What is Social Media Marketing?

Biznology

Inbound Marketing  — according to Wikipedia , “ Inbound marketing is promoting a company through blogs, podcasts, video, eBooks , Newsletters, whitepapers, SEO, social media marketing, and other forms of content marketing which serve to attract customers.” Driving Search Traffic to Your Company’s Website. The onus is on me because I am the expert in communications.

14 Fortuitous SEO and SEM Stats and Facts

Webbiquity

Search remains the cornerstone of digital and content marketing efforts. The average B2B website gets 40% or more of all visits from organic search, and 81% of B2B purchase cycles start with a web search. On the paid side, more than one million businesses use Google AdWords , and Google’s content network reaches 80% of all U.S. Another 36% use mobile search.

SEM 91

How to Optimize Your PDF for Search Engines

EMagine B2B Blog

Most businesses, in addition to their website’s pages, have content which can be crawled by the search engines. This content can take the form of whitepapers, eBooks, webinars, case studies, data sheets and brochures, among other forms. Many of these assets are saved in PDF form. If your assets require registration, you should make sure [.]. B2B Web Strategy

Optimizing your page for Search Engines – Part 4: Best Practices – Content Considerations

EMagine B2B Blog

In the first three posts of this series, we considered authority and meta tags (title tags, meta descriptions and meta keywords) in relation to optimization of your website for the search engines. Today we look at the final best practices – content considerations. Search Engine MarketingBelow is a snapshot of a site that shows many of the optimization [.].

Business Marketing Awards Association Honors KEO Marketing for Search Engine Optimization in its 2015 B2 Awards

KEO Marketing

Strategy of analyzing pain points of prospective clients led to highly ranked search results in front of qualified leads searching for solutions. May 14, 2015 – KEO Marketing Inc. , a leading full-service business-to-business (B2B) marketing agency, today announced that it won an Excellence Award in the category of Search Engine Optimization (SEO) in the 2015 Business Marketing Association (BMA) B2 Awards. By ensuring these keywords were represented throughout the site redesign, KEO Marketing maximized Profiles International’s ranking in natural search.

How to Design a Site Structure Visitors AND Search Engines Love

Hubspot

To get to this point with your site, you need a clear site structure that is easy to navigate, follows a hierarchy of content, and feels natural and intuitive to visitors. hierarchical architecture of this form focuses on the organization and structure of content in a manner in which a user can navigate through it intuitively. Organizing Your Site’s Content Areas. really isn’t.

Your competitors are doing SEO

Biznology

It’s time for you to take some of the equity out of your own personal cathedral and start spending it right away on making all of your online content Google compliant. These tools will also check your site for things that are presumably very important to Google organic Search (yes, Bing , too, but what’s good for Google is good for Bing). Their competitors. It’s

SEO 114

8 Key Google Changes B2B Marketers Need To Know In The New Year

KoMarketing Associates

This is also just one of hundreds of changes Google made in the past year when you take into account search updates, product announcements, and organizational changes. In mid-2014, Vic Gundotra, then Google SVP, and largely considered the champion of Google+, announced his resignation from the search engine. Google’s Complete Search Quality Rater’s Guidelines.

De-Personalizing Google Search Engine Results Pages

EMagine B2B Blog

According to Wikipedia, “Google Personalized Search is a feature of Google Search and provided by Google. When a user is logged into a Google Account, all of his or her searches on Google Search are recorded into Google Web History. The feature only takes effect after the user has performed several searches, so that it can be calibrated to the user’s tastes.”

5 Overlooked Content Marketing Assets That Can Influence SEO

KoMarketing Associates

If  structured correctly , e-commerce sites in particular may be able to showcase their reviews in search engine results, ultimately having an opportunity to differentiate their listing from the rest. Here are five potentially overlooked content marketing opportunities B2B marketers should consider incorporating into their ongoing SEO efforts. EMAIL COMMUNICATION. Image Source.

SEO 135

How to Build Search Engine Ranking Power with a Google Plus Brand Page

WindMill Networking

” With G+ brand pages, Google is practically giving you the search engine fish pond. ” SPYW (as the tech journalists quickly dubbed it) brought personalized search results front and center for logged-in Google users, and it was quickly apparent that G+ was all over it. From December to May their site experienced a 500% increase in daily organic search traffic.

Your team is the best content source for search

Biznology

So, don’t duck your staff when your aim is to win at search. However you may lie to yourself, you’re doing all your content-creation and content marketing for Google , aren’t you? Stay away from the C-Suite because each of them already have their management team, board of directors, executive team, about us page content already. Admit it. Jimmy Fallon?)

Timeliness matters for website visitors and search engines

Confluent Forms

And what's worse is that search engines wonder the same thing! Search engines think the same way You might not realize this, but search engines think similarly. If you haven't posted fresh content recently the search engines don't have a reason to check your site. If you're not updating it frequently, those engines might not quickly find the content you've added recently because they're not in the habit of seeing fresh content from you. Have you checked out their blog and the last post was from two years ago.

Essential SEO advice directly from Google

Biznology

Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines ? Does the article provide original content or information, original reporting, original research , or original analysis? Does the page provide substantial value when compared to other pages in search results?

Google 101

How SEO Can Increase Search Engine Traffic To Your Website

Sazbean

When you think on all the different websites from all over the world, the idea of a search engine like Google, Bing, or Yahoo! How on Earth can you type a query into a search engine and then, over the course of a second or two, that engine can parse through every single website ever made and deliver a page of results that will, more than likely, satisfy your mission.

Google chooses speed over content from sites

Biznology

Now, both online reputation management (ORM), something I have been doing since 2003, and organic search engine optimization are both essential services, though I fear that too few really consider all the variables when they purport to having deep knowledge of the state of the art. Does Your Site Rely on Off-Site Content? People are obsessed with SEO — which is weird.

Sites 98

10 secrets to research the best SEO keywords

Biznology

Before slapping content up on a website, be sure you’ve done your keyword research. As a content marketer, you easily find that search engine optimization (SEO) can kill your online sales and prospects if not executed properly. Niche keywords that pertain to your industry can help you pull in more prospects with content in front of the right target audience.

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