The Point

JUNE 18, 2013

Recently I had the opportunity to sit down with Daniel Chalef, CEO of KnowledgeTree , developers of an intriguing new solution, built for both Salesforce.com and mobile (iOS), that enables sales teams to instantly find, surface, and present the ideal content in any selling situation. Or, they’ll waste time looking for content.

Salesforce.com 100

Salesforce.com Work Management Marketing Management Content 100

The Point

APRIL 18, 2011

Good video content engages customers and prospects like no white paper or webinar can. And integrating video content into a campaign microsite or lead nurturing program is an effective way to add spark and visual interest and drive response. How could you see using this kind of content for your company?

Cost 100

Cost Video Marketing Effectiveness Microsite 100

The Point

DECEMBER 6, 2010

Salesforce.com Webinar Invitation Gets It Right. Getting the Most from Salesforce.com: A Conversation with David Taber. The moral of the story is this: if you’re looking to increase traffic to your blog, yes: it starts with compelling content, but titling your posts with search in mind can make all the difference.

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100

The Point

OCTOBER 20, 2014

I just returned from a few days at Dreamforce in San Francisco, the annual circus-slash-conference hosted by CRM leader Salesforce.com, and was struck by the wave of technologies on display that centered on analytics. Just when did demand generation get this complicated? In reality, however, things aren’t quite so convoluted.

Demand Generation Agencies 100

Demand Generation Agencies Lead Gen Marketing Report Research 100

The Point

OCTOBER 20, 2011

There’s a lot to like about the email below received last week from Radian6 , makers of social media monitoring tools (and recently acquired by Salesforce.com.) This is content marketing, pure and simple. Most notable: not once in the entire copy is the company or product mentioned. What I like: 1. Wha …?

Email Campaigns 100

Email Campaigns Salesforce.com Campaigns Demand Generation 100

The Point

SEPTEMBER 6, 2011

First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. Critically, the agency recommended archiving all newsletter content in a blog format, hosted in WordPress.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

The Point

APRIL 1, 2014

The campaign is initiated when a contact is “added” to the campaign via a simple command within the client’s CRM, Salesforce.com. That email solicits feedback on the downloaded content, encourages social sharing, suggests other resources, and provides the BDR’s contact info in the event of any questions or immediate interest.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 100