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B2B Memes
JUNE 21, 2010
What interested me most in Gordon’s premise was a point he didn’t follow up—the potential convergence, whether in print or online, of traditional publishing and content marketing. The reason for this, he said, is that “his magazines are most often the first point of contact leading to the sale of all the other services he is now selling.”.
B2B Memes
MAY 6, 2011
At first glance, the idea behind content marketing is straightforward and appealing: by publishing great content, you can win friends, influence people, and achieve your marketing goals. The problem is this: To make great content, you sometimes have to be a wee bit obnoxious. They weren’t, and he knew it. Care about details.
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B2B Memes
MARCH 2, 2011
In an article on Min Online this week, Judy Franks of The Marketing Democracy suggests that traditional media companies are faltering because they don’t value content. Though at first it might seem odd to say that businesses built on content don’t value it, she has a point. Content, of course. In theory, publishers still do.
B2B Memes
NOVEMBER 29, 2011
To put it hyperbolically, I was looking for truth, they were looking for sales. So I got into PR for awhile and then migrated to sales and then marketing. For both areas, content is power on the social web and to the extent we can create it and move it virally through a network, we will be successful. I love that!
B2B Memes
JUNE 13, 2011
Sales is a profit center , editorial is a cost center. The old “profit centers,” advertising sales and subscriptions, aren’t very good at the conversion process anymore. Is it any accident that as traditional trade publishing declines, content marketing is on the rise? In fact, it is a recipe for publishing’s demise.
B2B Memes
SEPTEMBER 29, 2011
In the latest chapter of its ongoing critique of AOL’s hyperlocal news network, Patch , Business Insider last week took aim at the marketing and sales-prospecting efforts the corporation expects its editors to undertake. AOL, BI’s indignant headline says,”Requires Patch Editors To Drum Up Ad Sales Leads.”.
B2B Memes
OCTOBER 9, 2012
Digital-first is about distributing content through all those media in the most efficient way possible. As publishers, if we want to interact with them, we have to be able to deliver our content when they want it, where they want it, and how they want it. It’s about which medium people use. Related posts: Are You Highly Digital?
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