websites 
Zoominfo
FEBRUARY 25, 2021
What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.
Engagio
JANUARY 14, 2021
This activity includes searches and research across websites and social media (yours and your competitors’). Many Sales reps don’t reach leads until they get to the “Known” stage, not earlier in the buying process. That’s when they are conducting research on and off our website and are most likely to be influenced by your messaging.
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Content4Demand
AUGUST 11, 2021
Knowing how many people are visiting your website isn’t that useful unless you also have insight into where they’re coming from and how relevant they are. Pump Up the Pipeline When qualified opportunities offer a better-than-20% chance of converting to customers, you’re feeding your marketing-sourced pipeline.
Zoominfo
FEBRUARY 25, 2021
What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.
Zoominfo
OCTOBER 21, 2021
Understanding just how active a prospect is can be measured through third-party intent data such as surges in online search and consumption of content related to specific topics related to a product or service. What actions has a prospect taken on your company website? What kind of content are they downloading?
Oktopost
NOVEMBER 18, 2020
“No matter what you do, don’t pass your leads directly to the sales team’ – Jon Miller, Marketo. It’s fantastic when marketing gets a good number of leads and passes them over to sales to ultimately convert into Sales Qualified Opportunities and finally closing a sale. How do you know?
Terminus
OCTOBER 29, 2021
The campaign was launched with a $5k budget and was executed by one marketer and one SDR A virtual event that generated 2320 sign-ups, 34 sales-qualified opportunities, and five new customers right off the bat. For example, an article you published as a part of your inbound marketing strategy can generate website traffic.
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