Optinmonster

DECEMBER 26, 2022

Do you want to get more sales and traffic without spending any money? You need some organic lead generation strategies! Organic lead generation can boost both your website traffic and business revenue, all without costing you anything. What Is Organic Lead Generation? Benefits of Organic Lead Generation.

Organic Leads 86

Organic Leads Traffic Organization Sales Qualified Leads 86

Pam Didner

MARCH 17, 2021

From a sales perspective, that’s fantastic. However, it creates challenges for marketing, especially content creation and management. The biggest issue any content marketer encounters in supporting a growing global company is. All these elements need to be addressed in your global content marketing plan and on-going execution!

Template 97

Template Top of Funnel Planning Enterprise Management 97

Litmus

MAY 10, 2021

We even include a free template to help you evaluate vendors! It’s times like these that having a documented content strategy is extremely handy. Driving more organic traffic to your site. Converting traffic to leads. Shortening the lead cycle. Getting more eyes on your content. Understand your needs.

Marketing Automation Services 143

Marketing Automation Services Budget Programs Work Management Template 143

Marketing Insider Group

FEBRUARY 23, 2021

Case studies are one of the most powerful forms of content to have in your marketing repertoire. The longer-form content goes more in depth to describe a problem, solution, and outcome – all while keeping the customer at the center of the story. You can incorporate case studies in content marketing in a myriad of ways.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Webbiquity

APRIL 23, 2024

When we talk about the final value, it’s the amount of revenue that your marketing effort generates, which can be readily determined from point-of-sale data or your accounting system. One easy method is to figure out average value per lead. Here are some templates you can take a look at for inspiration.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

Optinmonster

OCTOBER 7, 2021

Are you struggling to figure out how to convert traffic into leads on your website? An optin campaign is an effective and easy way to convert your website traffic into actual leads. And, over time, you’ll be able to convert those leads into loyal (and paying) customers. The answer is simple: optin campaigns.

Traffic 72

Traffic Lead Scoring Lead Ranking Leads 72

Hubspot

MARCH 19, 2020

Why, with a monthly marketing report template, of course. Download our completely revamped PowerPoint and Excel templates by clicking here, and then keep reading to learn how you can use them in real life. Click through our marketing metrics template and get tips on how you can put together your marketing report deck.

Template 95

Template ROI Budget Programs Click Rate 95

Marketing 261

FEBRUARY 20, 2021

Whether it’s creating a lead-generating email or writing a brand new blog post, it’s hard to start from scratch. While there’s no secret sauce to mastering every type of marketing initiative, there is a way to reduce the time and stress that goes into creating fresh content. Content Repurposing Template.

Template 62

Template Resources Planning Top of Funnel 62

ClearVoice

MARCH 26, 2024

You know you want to generate X leads by the end of the quarter. This article provides the ultimate guide to KPIs to help you measure the effectiveness of your content performance and distribution strategies. Key Metrics for Content Distribution “There are three objectives for content marketing: reach, engagement, conversion.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Optinmonster

AUGUST 28, 2020

Is the content useful to your audience? In marketing, that’s known as a lead magnet, an incentive offered to potential customers for their contact information. Creating content your audience hates. Driving web traffic. Pick from our templates or build your own from scratch if you’re after something unique.

Template 101

Template Display Rules Trigger Marketing 101

protocol 80

MARCH 25, 2024

In digital inbound/content marketing, we say, “Work SMARTer, not harder.” Why all the caps? Because any data-backed, results-oriented marketing strategy has its roots in SMART goals. We define SMART goals as digital marketing KPIs (key performance indicators) and benchmarks that are:

Planning 74

Planning Template B2B Marketing Advertising Benchmark 74

Hubspot

MARCH 19, 2020

Nowadays, you can't conduct a successful content marketing strategy without incorporating SEO methods. means consistent output of content. Consistent output means that you're doing content marketing, and you're doing it right. I can imagine you might be thinking — "OK, but my goal for content marketing isn't just SEO.

Lead Ranking 100

Lead Ranking Traffic SEO Lead Scoring 100

Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. While this approach can generate traffic, it often fails to convert them into leads and sales. Higher conversion rates The bottom-of-the-funnel (BOFU) content is all about conversions. Get more leads.

Top of Funnel 119

Top of Funnel SEO B2B Paid Search Agency 119

SnapApp

MAY 7, 2019

Editor’s Note: This is the first article in a two-part series that explores best practices for nurturing prospects, generating qualified leads, and improving conversion rate. . One of the most important functions of marketing is to get leads to your sales team—but not just any leads. Here’s what they said: 1.

Top of Funnel 89

Top of Funnel Sales Qualified Leads Lead Ranking Lead Scoring 89

Optinmonster

JANUARY 13, 2021

Are you looking to boost traffic on your site using push notifications? In this article, we’ll show you how to easily create push notifications to boost traffic and conversions on your WordPress site. PushEngage is the leading push notifications app on the market. Creating Lead Generation Notifications.

Traffic 78

Traffic API Click Rate SMS 78

Hubspot

SEPTEMBER 12, 2019

That strategy, which was designed to fix a traffic plateau across the blog, increased our organic traffic by 25% year over year -- to eight million organic pageviews per month. Where that traffic is coming from is equally exciting. This is about three million new organic views we didn't have at the beginning of 2018.

Hubspot 74

Hubspot Traffic SERP Template 74

Scoop.it

FEBRUARY 15, 2024

It can drive sales at a low cost as well. Generates traffic to the site Email marketing is a powerful tool for small businesses to promote their websites. With effective email marketing strategies, you can increase your email open rates and click-through rates, resulting in more traffic to your site. Not convinced?

Small Business Marketing 93

Small Business Marketing Email Marketing Business Paid Search Agency 93

Anyword

JANUARY 21, 2022

??Strong content marketing is one of the most important assets any small business can have in this digital age. Creating engaging content that your customers want to read and share builds a brand’s reputation and boost conversion or leads. What Is Content Marketing — and Why Do We Need It? Top Content Marketing Tools.

Budget Programs 98

Budget Programs Tools Content Marketing Planning 98

Brandpoint

DECEMBER 27, 2018

One day, it’s traffic. While website traffic is a common success metric for B2B marketers, more and more marketers are responsible for reporting on marketing qualified leads and marketing-assisted sales through their content efforts. Content marketing isn’t just a brand awareness play.

Lead Generation 131

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 131

MKT1

AUGUST 16, 2022

If you lead content efforts at a startup, are the only marketer at an early-stage startup, or even a founder, you should make a content roadmap. A content list has a bunch of ideas without much regard for the potential impact, required effort, and coverage of your marketing goals. And your content will perform better.

Top of Funnel 52

Top of Funnel Ideal Customer Profiles Content Advertising Funnels 52

ClearVoice

FEBRUARY 2, 2024

Creativity has always been the starlet of content creation. The Role of Creativity in Content Strategy If your content is a meal, creativity is the seasoning. Fun, intriguing, unique content whets your audience’s appetite, making them hungry for the next course, which could be a sale, more information, or repeat business.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Whale Pages

MARCH 6, 2020

Our B2B SaaS Marketing Strategy | + Growth Template. A strategy on its own does nothing, and tactics without a strategy generally lead to inconsistent, unpredictable, and low levels of growth. Content marketing (Video, audio, text) 2. Content distribution (manual / automated) 3. Outbound Sales 10. Social media 5.

Template 52

Template Marketing Strategy Marketing & Strategy B2B Marketing 52

Optinmonster

APRIL 24, 2024

A double opt-in is when a potential lead signs up via your email marketing subscription form and then receives an email with a link to confirm their subscription. This email is called a double opt-in confirmation email , and your new leads must take the extra step to confirm their subscription. of email traffic in 2023 was spam.

Opt-in 93

Opt-in Opt-out CAN-SPAM Deliverability 93

Convince & Convert

DECEMBER 15, 2023

Social media SEO is optimizing your social media channels for reach and visibility to help you drive brand awareness, build trust, and contribute to generating leads. You rank higher on search engine results, which drives more clicks to your profile and content. Tim Hanson is doing the same. Take a look at his headline: 2.

Social Media 157

Social Media SEO Cost Per Click Media 157

Sprout Social

OCTOBER 11, 2022

Looking forward, building a sophisticated program requires strategic content planning and cross-functional collaboration. In this article, we offer prescriptive recommendations for how you can curate a pipeline of content and ensure the long-term success of your advocacy efforts in 2023—and beyond. Templates and tools.

Marketing & Strategy 132

Marketing & Strategy Curation Thought Leadership Content 132

Scoop.it

SEPTEMBER 7, 2022

The process of lead generation is basically collecting contact details from prospective customers and building meaningful relationships with them. Knowing that today’s customer journeys get longer and more complicated, marketers like to see leads as new conversions. Offer downloadable digital content.

Lead Generation 76

Lead Generation Lead Scoring Lead Ranking Top of Funnel 76

Scoop.it

DECEMBER 29, 2022

Because it is an actual journey, traversing the lead stage to the paying customer stage. . So, disseminating one content type across the levels is not advisable. So, top-of-the-funnel content focuses on providing value – informing them without trying to sell to them. Focus on Informative Content.

Top of Funnel 83

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 83

seo.co

APRIL 24, 2021

When businesses reach the point where they are ready to start scaling their content creation, they often encounter the problem of how to go about it. They may already have some content in place, but meeting the growing needs of their business becomes a challenge that many businesses aren’t ready for. Content Types and How They Fit.

Content 98

Content Lead Scoring Lead Ranking Curation 98

MKT1

SEPTEMBER 28, 2022

I don’t have the silver bullet for content distribution (someone on twitter might tell you they do, but it’s likely not the case). Content distribution is tough. It takes trial and error to get people to your content—especially the right people. TLDR of the series: Think of content as a product.

Distribution 52

Distribution Top of Funnel Work Management Content 52

The Marketing Blender

OCTOBER 14, 2022

Which social media platforms drive the most sales? You know that social media is a powerful tool for promoting your business, but you might not know which platforms are the most effective at driving sales. That being said, let’s break down which social media platforms drive the most sales and why. #1 Who We Are. . Resources.

Social Media 98

Social Media Marketing Budget Media Budget Programs 98

Scoop.it

OCTOBER 13, 2022

As a content marketer, chances are you’ve heard the phrase “content is king.” Content is one of the best ways to connect with your target audience and build relationships. But not all content is created equal. Are they videos, interactive polls, photos, user-generated content, or testimonials?

Curation 85

Curation Social Media Analytics Personalization 85

Optinmonster

NOVEMBER 19, 2023

These gamified popups let you grow your subscriber base faster and boost conversion rates or sales for your business. This can grow your conversion rates, sales, and overall revenue. OptinMonster has dozens of attention-grabbing discount wheel templates to choose from. Sounds amazing, right? Then let’s jump right in.

Conversion 74

Conversion Best Practices eCommerce Template 74

Optinmonster

MARCH 21, 2024

These 7 strategies will help you learn how to convert new leads and first-time buyers into loyal customers. Ideally, businesses should collect feedback during all phases of the customer journey , and they should analyze that information to optimize their sales funnel. And you can do it all right on your own website!

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

Hubspot

MARCH 12, 2018

Yes, you read the title right -- I guarantee that these templates will get responses from prospects. But, compared to the overly salesy prospecting email templates most salespeople are sending, I am confident that these will work better -- or your money back. Where Sales Prospecting Went Bad. No, this isn't an infomercial.

Template 101

Template Work Management Marketing Automation Services Top of Funnel 101

Sprout Social

JULY 25, 2023

Specifically, it helps you in three crucial ways: Build an effective top-funnel and mid-funnel social strategy Top-of-funnel social media efforts aim at attracting new visitors and measuring audience behaviour such as web traffic, impressions and average time on site. How often do users visit my brand and how do they engage with my content?

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

SmartBug Media

NOVEMBER 6, 2019

It's the home for all of your marketing content. Most importantly, though, it's where your leads convert, giving you the opportunity to win their business—and grow yours. Most importantly, though, it's where your leads convert, giving you the opportunity to win their business—and grow yours. Landing pages.

Design 75

Design Tactics Sales Leads Marketing Websites 75

Marketing Insider Group

SEPTEMBER 13, 2021

Does the thought of having to develop a content marketing strategy give you anxiety? It’s a big lift — one made easier with a content marketing strategy template. Using a template can guide your efforts so you can navigate through it. A content marketing strategy is the roadmap for all your content efforts.

Template 324

Template Marketing & Strategy Marketing Strategy Content Marketing 324