Smashmouth Marketing

NOVEMBER 6, 2013

Having just kicked off, the SiriusDecisions Summit in London will be spanning two days with tons of marketing and sales goodness. Marisa_Kopec: My content is on content, so I have a lot of content to share today ;) 60-70% of content goes unused. akslipper: Germany leads in budget spent on tradeshows.

B to B 100

B to B Buyer Personas Budget Programs Rules 100

Smashmouth Marketing

SEPTEMBER 23, 2009

There is no such thing as the average web surfer #sherpab2b09 Thought provoking: MarketingSherpa : Audience poll #sherpab2b09 : Majority of marketers using lead scoring can’t quantify the value they’re getting from it. SO leverage content, and find inexpensive ways to produce. SO leverage content, and find inexpensive ways to produce.

Lead Scoring 100

Lead Scoring Lead Ranking Webcast Lead Gen 100

Smashmouth Marketing

SEPTEMBER 29, 2009

Her presentation about using LinkedIn successfully to generate leads was popular with the audience. That’s generated a good amount of traffic and leads. Mike: I still wonder about b2b Facebook Fan Pages as a medium for generating leads, but I agree with you that twitter and LinkedIn are an incredible source.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

AUGUST 23, 2013

In the world of sales, selling doesn''t start until a conversation starts with the prospect. The prospect is typically educated more than an outbound generated lead, they are thinking about the topic that your product or service addresses, and the time is fresh to start the conversation. The more you know, the warmer that lead.

Cold Calling 100

Cold Calling Hubspot Lead Scoring Lead Ranking 100

Smashmouth Marketing

JULY 1, 2010

What this means to me (and you) is its connection to Sales 2.0. It's about changing the way sales and marketing do our jobs and adapting. Here are three ways we can keep that evolution going: Improve our prospect's interactions with us - These interactions make or break the sales process. Got a content-rich, informative website?

Lead Ranking 100

Lead Ranking Marketing Qualified Leads WOM Word of Mouth 100

Smashmouth Marketing

SEPTEMBER 23, 2009

NetSuite_Mei : Focus on providing valuable content on your website to drive traffic #sherpab2b09. MarketingSherpa : Audience poll #sherpab2b09 : Majority of marketers using lead scoring can't quantify the value they're getting from it. viewstream : #sherpab2b09 Julie Wisdom, Babcock: content is KING, but expensive. sherpab2b09.

Webcast 100

Webcast SMB Lead Scoring Lead Ranking 100

Smashmouth Marketing

DECEMBER 8, 2010

Inbound Marketing's goal is to pull potential customers in by all different methods, whether it's compelling content, savvy SEO execution or community interaction via social media. Be it appointment setting , lead qualification, or email marketing, where's all the goodness at? Where do you turn? Definitely worth checking out.

Inbound Marketing 100

Inbound Marketing Lead Qualification Marketo Marketing & Strategy 100

Smashmouth Marketing

NOVEMBER 19, 2009

About 18 months ago, Green Leads embarked on an aggressive plan to increase our inbound marketing activity. We focused first on content and blogging and then decided to dig deeper into SEO best practices. The first lead came in during the first six hours of going live. Understand the value of Content. Don't start/stop.

Inbound Marketing 100

Inbound Marketing Hubspot Product Lead Scoring 100

Smashmouth Marketing

NOVEMBER 4, 2009

MarketingProfs : Why isn't it "marketing & sales" v. sales & marketing"? RT @damphoux : Carlos: marketing should be comped on sales accepted leads or marketing contribution to pipeline #b2buniversity. stephanietilton : nurtured sales leads provide 47% higher order value - Aberdeen #B2BUniversity.

B2B 100

B2B Marketing Budget Creation Marketing Budget Lead Nurturing 100

Smashmouth Marketing

AUGUST 19, 2009

relevancy -- just a little fun ;) For years the world of b2b marketing has used outbound marketing as a source of lead generation. Many companies also operate inside sales departments, and there has been an industry built around supporting these efforts and providing superior service to clients. inside sales sales demand gen.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100

Smashmouth Marketing

NOVEMBER 12, 2009

Nigel Edelshain of Sales 2.0 and I were both panelists discussing: Linked, Tweeted, and Profiled:Using the Power of Social Media to Generate Sales Leads and Expand Client Relationships Despite a minor glitch from the webinar hosting provider during the first minute, the event was successful due to Richardson's impeccable planning process.

Lead Gen 100

Lead Gen Webinar Metrics Tips Leads 100

Smashmouth Marketing

NOVEMBER 12, 2009

Nigel Edelshain of Sales 2.0 and I were both panelists discussing: Linked, Tweeted, and Profiled:Using the Power of Social Media to Generate Sales Leads and Expand Client Relationships Despite a minor glitch from the webinar hosting provider during the first minute, the event was successful due to Richardson's impeccable planning process.

Lead Gen 100

Lead Gen Webinar Metrics Tips Leads 100

Smashmouth Marketing

JANUARY 19, 2023

As the saying goes, Content is King. Once you’ve created content such as a white paper or infographic, there’s no need to keep it confined to your territory, in this case, your website or social media channels. Instead, you can use B2B Content Syndication to unleash that content and conquer new audiences.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles Cost per Lead CPL 130

Smashmouth Marketing

OCTOBER 20, 2010

Craig Rosenberg, the demand gen expert from Focus.com recently asked me to participate in putting together the eBook, The Focus Experts Guide: Sales and Marketing Pipeline and Funnel. I took a different approach to the discussion, and came up with the concept of a Demand Gen Cloud: With the advent of Social, Sales and Marketing 2.0

Top of Funnel 100

Top of Funnel Demand Manticore Word of Mouth 100

Smashmouth Marketing

JUNE 8, 2009

GinnyBartosek : Sales doesn't view quality of leads the same way as Mktg. bluefishagency : "Don't overlook Sales as a valuable content contributor to your blog or community" makes them happy too. mpb2b MichaelGrover : Give as many people as possible as many ways as possible to consume your content. More tomorrow.

Web 2.0 100

Web 2.0 Blast Campaigns Lead Gen Demand Generation 100

Smashmouth Marketing

JUNE 15, 2009

GinnyBartosek : Sales doesn't view quality of leads the same way as Mktg. anetah : OMG, Matt Grant just told participants of "Robust Online Content" #mpb2b to shut their laptops. bluefishagency : "Don't overlook Sales as a valuable content contributor to your blog or community" makes them happy too. More tomorrow.

Web 2.0 100

Web 2.0 Blast Campaigns Lead Gen Demand Generation 100

Smashmouth Marketing

SEPTEMBER 30, 2009

Her presentation about using LinkedIn successfully to generate leads was popular with the audience. That's generated a good amount of traffic and leads. Mike: I still wonder about b2b Facebook Fan Pages as a medium for generating leads, but I agree with you that twitter and LinkedIn are an incredible source.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

AUGUST 18, 2009

For years the world of b2b marketing has used outbound marketing as a source of lead generation. Many companies also operate inside sales departments, and there has been an industry built around supporting these efforts and providing superior service to clients. In fact, those warm ones have the highest lead scores in most systems.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100

Smashmouth Marketing

DECEMBER 1, 2010

I've recently been on the conference circuit, speaking and tweeting whatever sales and marketing goodness I can find. One topic that came up at each conference was the quality of the content presented by the various speakers. The key as an attendee is to be able to pull the brilliant content out of the commercials.

Vendors 100

Vendors Lead Scoring Lead Ranking Event Marketing 100

Smashmouth Marketing

JUNE 25, 2009

Especially today when the buyer defines the sales cycle, not the seller. Enterprise adds marketing automation features such as lead scoring and automated lead conversion as well as advanced process design using the workflow design tool. Does it work? and then once I did a 15 page session, my phone rang and there he was.

Leadlander 100

Leadlander Sales Genius Marketing Automation Services Salesforce.com 100

Smashmouth Marketing

JUNE 24, 2009

Especially today when the buyer defines the sales cycle, not the seller. Enterprise adds marketing automation features such as lead scoring and automated lead conversion as well as advanced process design using the workflow design tool. Does it work? and then once I did a 15 page session, my phone rang and there he was.

Leadlander 100

Leadlander Product Marketing Automation Services Salesforce.com 100

Smashmouth Marketing

JUNE 24, 2009

Especially today when the buyer defines the sales cycle, not the seller. Enterprise adds marketing automation features such as lead scoring and automated lead conversion as well as advanced process design using the workflow design tool. Does it work? and then once I did a 15 page session, my phone rang and there he was.

Leadlander 100

Leadlander Marketing Automation Services Salesforce.com Lead Scoring 100

Smashmouth Marketing

NOVEMBER 17, 2010

Was the content or offer valuable to the prospects?". all of [HubSpot's] implementation and support consultants also sit among sales and marketing, so we have sales, marketing and post-sales all together, helping to build even more cross functional communication." Did you target the right audience, period?

Planning 100

Planning Paid Search Agency Buyer Personas Lead Gen 100

Smashmouth Marketing

FEBRUARY 17, 2011

They want to be able to absorb content and let the decision take hold. Me: "The sales process doesn't start until a conversation with a prospect does." Balance your programs with a good dose of outbound marketing activity ( appointment setting , qualified lead gen , traditional telesales). They don't want to be sold to.

Demand 100

Demand Top of Funnel Demand Generation Agencies Lead Gen 100

Smashmouth Marketing

OCTOBER 6, 2009

Our focus with blogging, though, is to spread prolific content about demand gen and appointment setting. Tags: lead nurturing thought leader interviews marketingsherpa b2b events curry b2b marketing sales b2b sales. Mike: Blogging seems to be the communications platform of the future. Are there other benefits?

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

JUNE 9, 2009

Tuesday's MarketingProfs b2b Forum was a bit more tiring, but just as filled with content. Not Scoring Leads, 3. Not Nurturing Leads, 4. Need to start planning for that now #mpb2b jlysne : @amyafrica says a good lead form should take less than 20 seconds #mpb2b Fun JenKaneCo : I'm pretty sure my brain just exploded.

Lead Scoring 100

Lead Scoring Lead Ranking Ethics Mobile Marketing 100

Smashmouth Marketing

SEPTEMBER 22, 2009

Both events are loaded with speakers and content, and I'm sure there will be tons of marketing goodness to share. Emily is responsible for managing lead processing, lead scoring, nurture programs and reporting metrics. Mike: Emily, you’re speaking at MarketingSherpa on the topic of Lead Scoring.

Lead Scoring 100

Lead Scoring Lead Ranking Enterprise Management Work Management 100

Smashmouth Marketing

SEPTEMBER 22, 2009

Both events are loaded with speakers and content, and I'm sure there will be tons of marketing goodness to share. Emily is responsible for managing lead processing, lead scoring, nurture programs, and reporting metrics. Mike: Emily, you're speaking at MarketingSherpa on the topic of Lead Scoring.

Lead Scoring 100

Lead Scoring Lead Ranking Enterprise Management Work Management 100

Smashmouth Marketing

SEPTEMBER 23, 2009

Tags: hubspot lead nurturing b2b events socialmedia facebook b2b marketing outbound marketing twitter b2b siriusdecisions demand gen b2b sales lead gen marketingsherpa inbound marketing.

Lead Gen 100

Lead Gen Microsite Landing Pages CTR 100

Smashmouth Marketing

SEPTEMBER 23, 2009

TJMcCue : RT @ MarketingSherpa The 5 levers for improving lead-gen performance: [link] #sherpab2b09. ajdun : Great stat from Sirius Decisions via #sherpab2b09 80% of leads DQ by sales go on to buy in 24 mos. MktgExperiments : @brianjcarroll : study shows 28% of early-stage leads take 100+ days to become sales-ready.

Microsite 100

Microsite Landing Pages CTR Lead Gen 100