The Effective Marketer
FEBRUARY 19, 2013
After getting your first content marketing pieces out there, the question usually revolves around “what’s next?” When asked about the narrow vs wide focus in content marketing, my first question is always “what is your goal?” What content has already been created? So how do you solve this?
The Effective Marketer
SEPTEMBER 11, 2013
With all the hype around content marketing, all the attention is typically on the front-end, customer-facing content materials. That involves emails, eBooks, whitepapers, videos, and the myriad of other content deliverables that are focused on lead nurturing and demand generation. Sales Enablement Content.
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The Effective Marketer
SEPTEMBER 11, 2013
With all the hype around content marketing, all the attention is typically on the front-end, customer-facing content materials. That involves emails, eBooks, whitepapers, videos, and the myriad of other content deliverables that are focused on lead nurturing and demand generation. Sales Enablement Content.
The Effective Marketer
JUNE 1, 2011
The magic relies on the higher conversion rates throughout the sales cycle. It’s About Content and Processes. And when the process includes both sales and marketing working together on definitions, on content strategy, and qualification criteria companies see higher response rates overall.
The Effective Marketer
FEBRUARY 9, 2012
It seems that every eBook, blog post, and webinar is now touting content marketing and inbound marketing as the go-to strategies for the new marketers. Content developed for inbound marketing should be more focused on your prospects’ problems and concerns than on your product or solution – Marketo. Shorten sales cycle.
The Effective Marketer
MARCH 22, 2012
Buying cycle control (you need to facilitate the buying process and understand what is required of you as a result). Create sufficient content (how can we possibly keep up with demand for content?). And so, there are new roles coming down the pike based on each of the critical tasks mentioned before: Seed : Content strategist.
The Effective Marketer
JUNE 1, 2012
Problem is, sometimes the rush to get the software installed and running ends up trampling the creation of processes, content planning, and other key ingredients that are necessary for a successful marketing automation implementation. Make sure to validate with sales and other relevant departments. Step 3: Content Marketing Audit.
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