Content Marketing Institute

SEPTEMBER 17, 2020

Should you let content marketing “rules” rule your content marketing? Twenty-three experts speaking at Content Marketing World say NO. Here are the rules they want you to consider breaking in 2020 and beyond.

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Rules Content Marketing Content Paid Search Agency 145

ClearVoice

SEPTEMBER 22, 2023

The modern audience reacts differently to legal content. Millennials and Gen Z favor engaging, storytelling-driven content over traditional legal pieces that simply overload information. Storytelling content based on data Storytelling and data are a great mix. There are several ways to make your content interactive.

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Rules Storytelling Content Distribution 91

ClearVoice

JUNE 15, 2021

Marketing writing is designed to create content with a purpose. Ten Rules for Marketing Writing. The body of your content is where you elaborate on the argument introduced at the beginning. The conclusion reiterates the introduction and also explains how the piece of content has provided a benefit to the reader as a customer.

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Rules Work Management Content Marketing Marketing Management 116

Contently

APRIL 3, 2022

Here’s the good news: freelancers can help supercharge your content operations by offering an opportunity to create content at scale while minimizing the expense of hiring a full-time worker. They can help you quickly scale up massive projects and are invaluable for creating quality content that lasts. Where are the gaps?

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Rules Work Management Planning Advertising Agencies 167

Martech

MAY 18, 2022

Despres had been making some remarkably interesting mixed media content, and I was eager to understand his creative process. He was a regular content contributor to the publication I founded almost 15 years ago, SLentrepreneur, dedicated to “making money in the metaverse.” Ten rules of the road for metaverse marketing.

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Rules Planning Work Management Advertising Agencies 144

Zoominfo

NOVEMBER 9, 2023

Importance of Timing: Proper timing is crucial in go-to-market strategies, even more important than targeting and content (in that order). Prioritize Timing and Signals The three essential factors in successful GTM strategies are timing, targeting, and content. Timing takes precedence. If it’s good, you win more deals.

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Marketing Analytics Tools Rules Zoominfo Paid Search Agency 130

Marketing Insider Group

SEPTEMBER 12, 2023

But, they are playing a significant role in the future of content marketing. In fact, 52% of business leaders have already implemented AI content generation tools into their content marketing strategies, and 64.7% In this article, we’re unveiling our tried-and-true formula for harmonizing AI and content marketing.

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Marketing Insider Group

AUGUST 7, 2023

The best way to do this is through conversational content. Conversational content is more than just a marketing strategy. Writing conversational content for your audience means speaking their language, understanding their needs, and making them feel heard. That’s exactly what conversational content is about.

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Conversion Top of Funnel Content Lead Nurturing 214

Litmus

NOVEMBER 27, 2023

With Google and Yahoo enforcing new email deliverability rules, reaching your subscribers is about to get more difficult. But worry not—as long as you follow these new rules, your email campaigns should stay out of spam. What are the new Gmail email deliverability rules? Now, the good news: abiding by the rules isn’t that hard.

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Deliverability Rules CAN-SPAM Phishing 93

SmartBrief - Marketing

JANUARY 26, 2024

Bonus: Listen to Future Content Director Jeremy Kaplan wrap up what he saw in the 26 or so miles he walked during the week at CES, in the “ On Marketing ” podcast. The post Robots, AI ruled CES 2024 appeared first on SmartBrief. All of the CES 2024 videos are on demand at videos.ces.tech.

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Content Marketing Institute

FEBRUARY 24, 2020

Do you create content that never gets used? Do teams create content outside your purview? Are you overwhelmed by content demands from other groups? Fix it by creating rules and structure. Only then can you figure out how to break them.

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Rules Content Demand Content Marketing 105

Scoop.it

AUGUST 2, 2022

Beautiful imagery and video content might be useful, but there is a reason why content is king. 2022 is already changing the way marketers and creators utilize content for their websites. Let’s take a look at some of the top rules for planning and writing content on your website. How has this changed?

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Rules Planning Content Correlation 64

BOP Design

JULY 27, 2021

A simple and effective rule of 3 to consider when leading prospects through your sales funnel to the finish line. How many hours and resources could you save and invest elsewhere by sticking to the rule of 3 when it comes to sales communications ? The post Rule of 3: Managing Your B2B Web Leads appeared first on Bop Design.

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Rules Work Management Marketing Management Sales Qualified Leads 124

Top Rank Marketing

OCTOBER 19, 2023

As B2B content marketing has evolved from simply telling buyers what brands want them to know to creating more useful content, there’s been a shift in perspective. Rather than egocentrically pushing out information, smart B2B brands are empathizing with buyers and focusing more on the experiences that marketing can create.

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Rules B2B Marketing Work Management Customer Satisfaction 111

Content Marketing Institute

MARCH 15, 2023

Follow this expert advice to learn what brand-created content might work best and how to deliver it in ways that slap. To connect with Gen Z audiences, engage them on their terms. Continue reading →

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Rules Content Paid Search Agency Marketing 107

Scoop.it

JULY 5, 2022

As the world of content marketing becomes ever more competitive, the types of posts you publish can significantly impact both your rankings and your conversion rates. . Here’s how to create reader-focused blog posts that will help you achieve your content marketing goals. Supplement Written Content with Video.

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Rules Top of Funnel Content Marketing Tips 102

Martech

DECEMBER 6, 2023

Instead of thinking about list size, we need to think about segmentation and targeted content.” The post New rules for bulk email senders from Google, Yahoo: What you need to know appeared first on MarTech. That includes not only list size, but open rates,“ Carr said. “At In your inbox. Business email address Subscribe Processing.

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Rules Google Marketing Automation Services Paid Search Agency 131

DivvyHQ

MARCH 25, 2020

You’ve been in the zone, cranking out paragraph after paragraph of magical content. How important are following strict grammar rules anyway? It’s happened to all of us. But then you pause and focus in on those annoying green underlines, the ones that are pointing out your grammar mistakes.

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Rules Content Copywriting Tips 85

Zoominfo

AUGUST 18, 2021

Knowing the rules for a sales call is vital; so is knowing when to break those rules. The old rulebook has been thrown out the window, so it’s time to make some of your own rules. Find the right way to break a few sales call rules, and you can fast-track your company to a hefty market advantage. Longer sales cycles.

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Rules Sales Qualified Leads Lead Scoring Lead Ranking 130

Martech

MAY 18, 2022

Despres had been making some remarkably interesting mixed media content, and I was eager to understand his creative process. He was a regular content contributor to the publication I founded almost 15 years ago, SLentrepreneur, dedicated to “making money in the metaverse.” Ten rules of the road for metaverse marketing.

Rules 98

Rules Work Management Advertising Agencies Paid Search Agency 98

Contently

MARCH 31, 2017

I spend most of my life doing five things: sleeping, scheming, reading, writing, and answering questions about content marketing. Here’s one question that keeps coming up: How does Facebook’s fake news problem impact content marketing? So how does that impact the way content marketers operate? Use reliable sources.

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Rules Microsite Advertising Agencies Content Marketing 138

SmartBug Media

APRIL 13, 2020

Engagement programs are loaded with incredibly flexible features like streams and transition rules. Streams keep your audience organized and send your emails; transition rules allow you to move people between streams. First, the basics: Engagement program content lives in streams. When Should You Use Transition Rules?

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Marketo Rules Top of Funnel Advertising Funnels 105

Envy

FEBRUARY 9, 2024

At the very end of 2023, along with Airfleet we held The Big Marketing Kickoff, an event during which we’ve spoken about the highs and lows of the past year in the B2B marketing world, and shared our plans for growth in 2024 with an audience of no less than 150 brilliant B2B marketers.

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B2B Marketing Rules Planning B2B 139

Optinmonster

JULY 12, 2023

We made Display Rules better for YOU! Increase Conversions with OptinMonster’s Improved Display Rules! Knowing how to use Display Rules is what makes the difference between low conversions and high conversions. Simply put, Display Rules help you control where and how your campaign appears to visitors.

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Display Rules Marketing Websites Paid Search Agency 59

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. content addict), there is always more to learn. They say ‘content is king’, but, if handled well, it is far more than this.

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Marketing Insider Group

SEPTEMBER 27, 2016

Making predictions for an industry as fluid as content marketing is rarely a good idea. The post Content Marketing Trends That Will Rule 2017 appeared first on Marketing Insider Group. Chances are that you will have more misses than hits and that those misses will be far more eye-catching.

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EveryoneSocial

MAY 11, 2021

Nearly 90% of companies use social media for business, but only half of the workers say their companies have social media rules for employees, according to a Pew Research poll. Why You Need Social Media Rules for Employees. Providing rules and recommendations can help alleviate these concerns. Here’s why. Protects the company.

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Social Media Rules Media Guidelines 116

Martech

JULY 22, 2022

Video and Reels content will be consolidated under one tab on user profiles, reflecting Instagram head Adam Mosseri’s stated priority of focusing on short form video in 2022. The first of those changes highlights Facebook’s commitment to growing short form video content. Reels are videos up to 60 seconds in length.

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Social Media Rules Media Viral Marketing 109

DivvyHQ

AUGUST 6, 2019

In content collaboration, there are often many challenges, but just like sports, should the practice have rules? Would content collaboration rules empower or hinder your team? Is Content Collaboration Possible Without Rules? In a perfect world, content collaboration would be instant and constant.

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Rules Work Management Marketing Management Content 65

Content Marketing Institute

NOVEMBER 20, 2018

They’re not fond of rules. More than 20 years later, an interview with Kathy Klotz-Guest at Content Marketing World brought to mind that Apple ad, which pressed into service images of some of the greatest leaders, artists, visionaries, inventors, and thinkers of the 20th century. Content marketers own storytelling.

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Rules Creativity Content Storytelling 98

Buffer

NOVEMBER 22, 2022

However, in this article, we highlight the Golden Rules of personal branding – the main thing each interviewee suggested that you should be doing on social media to grow your online presence. ” If all your content is primarily subject to the place(s) you work, it only furthers your employer’s interests.

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Rules Personalization Brand Identity Branding 112

Top Rank Marketing

JUNE 29, 2023

In this blog post, I will share the key rules for effective B2B branding, drawing insights from a presentation by Mimi Turner , Head of EMEA & Latin America, The B2B Institute at LinkedIn. Here’s a summary of the five essential rules Mimi shared that can help shape your B2B branding strategy.

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Rules Brand Identity Branding B2B 61

Kapost

NOVEMBER 11, 2016

When it comes to strategic marketing alignment with content, the right path forward is often challenging to uncover. Fortunately, there are a universal set of steps—no matter what type of company you have or what industry you serve—that can help you bring focus to your content and more closely align with your overall marketing goals.

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Rules Planning Paid Search Agency Work Management 113

Marketing Insider Group

JULY 7, 2017

White, author of the new, 3rd edition of Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success. The post Weekend Reading: “Email Marketing Rules” by Chad White appeared first on Marketing Insider Group. Email marketing’s power is matched only by how incredibly misunderstood it is.

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Rules Email Marketing Marketing Practices 166

Webbiquity

JUNE 24, 2013

The phrase “content marketing” may well disappear at some point in the not-too-distant future. Not because the concept will fade away, but because it will be seen as redundant; there won’t be any marketing without content. According to recent research , nearly 80% of CMOs see custom content as the future of marketing.

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Rules Content Paid Search Agency Lead Scoring 100

Convince & Convert

MARCH 30, 2015

There is a ton of content out there on best practices and “here’s how to win.” ” (highlight to tweet) Play By Your Own Rules Scott has rules for his content, sure. For example, “The first rule of content: Don’t lie.”

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Rules Content Paid Search Agency Viral Marketing 140

Martech

MARCH 15, 2023

They have clear, actionable rules of engagement for how they will and won’t operate. They’ve channeled these rules into a written set of operating principles to guide their people and business affairs and benefit tremendously. Instead, they’ve continued business as usual or slightly adjusted their operating model.

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