Hubspot

MARCH 23, 2020

As a content creator, I'm predictably an avid content consumer as well. With my love of content and travel, I often find myself pouring through travel blogs looking for the best way to plan a trip and the best activities to do in a country. One thing that makes that easy is content aggregation.

Aggregators 92

Aggregators Planning Curation Content 92

Webbiquity

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Content Marketing: while some content is designed for short-term needs, much of it has long-term value.

Social Media 100

Social Media Social Marketing Allocation SEM 100

ClearVoice

DECEMBER 12, 2019

Content marketers look at marketing conferences the same way kids look at the toy aisle in the weeks before their birthdays. alternatives to content marketing conferences: Websites and blogs. You know those speakers who are invited to all the major content marketing conferences? Content marketing. Click To Tweet.

Conference 82

Conference Content Marketing Top of Funnel Planning 82

Online Marketing Institute

DECEMBER 23, 2010

Share Email This In my last post, I touched on the importance of B2B Content Creation and more specifically B2B Blogging, which is the easiest way to create B2B content. Today, I will touch on a few reasons why Marketers should consider video content creation and Youtube to get found online by the right prospects.

Youtube 40

Youtube B2B Marketing Video Marketing Content Marketing 40

Scoop.it

JULY 7, 2020

You already know the impact curated content can have on your business. From marketing efforts to employee advocacy and hiring, content curation is a company’s superpower across the board. But curated content is only useful if you can navigate your way through it. Why organizing your curated content is essential.

Curation 89

Curation Top of Funnel Organization Marketing Analytics Tools 89

Writing on the Web

SEPTEMBER 3, 2014

Create Shareable Content – Don’t Be a Bore" width="345" height="225" title="The ABC’s of Business Blogging: Create Shareable Content – Don’t Be a Bore" /> In the world of business blogging and content marketing, there’s nothing worse than a bore. Many bloggers are writing reasonable content. A great headline.

Business Blogging 100

Business Blogging Business RSS Content 100

Hubspot

SEPTEMBER 8, 2011

By now, most members of the inbound marketing community are probably aware that RSS exists (and if you don't, this blog post will help ). While this may be true, my guess is that many still aren't aware of just how versatile RSS can be. The good old RSS feed can be a lot more powerful than you might think. Write about it!

RSS 28

RSS Paid Search Agency Blogger Youtube 28

Scoop.it

MARCH 26, 2020

We talk a lot about content curation and how it can help companies thrive in their industries. We often focus on helping marketers discover and curate the best content possible, as well as on enabling team leaders and executives to drive employee advocacy. But those aren’t the only roles that can benefit from content curation.

Curation 74

Curation Press Paid Search Agency Content 74

Content Marketing Institute

JANUARY 15, 2019

Video content – live or not – is a valuable asset for any brand. That’s why I’ll show you how to repurpose your live content to get more from your efforts. You can stream content on most platforms these days. However, the most common are Facebook, Instagram, and YouTube. HANDPICKED RELATED CONTENT: Ready to Go Live?

Broadcasting 98

Broadcasting Youtube Landing Pages Ideal Customer Profiles 98

SmartBug Media

MARCH 19, 2020

The best way to find inspiration is to look at other content that is performing well on the platforms you intend to use. Evaluate what other content is doing, take note of what you like, and set out to do it better. A video sitemap helps Google find new or changed content. Repurpose Great Content.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Biznology

MAY 1, 2018

And, once you launch a social media campaign, being it advertising, influencer outreach, online engagement, or content marketing, monitoring and accountability are essential parts of any modern marketing and PR campaign. Social Media Monitoring. People are already talking you and your brand.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

Sprout Social

OCTOBER 19, 2023

Table of contents: What is online reputation monitoring? Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done?

Marketing AI 94

Marketing AI Work Management Marketing Management Business 94

TrustRadius Marketing

MARCH 2, 2022

A good social media marketing tool can help you quickly make strong social media content. You can edit your photos in-app, search for user-generated content to share, or even use photos from Unsplash’s stock photo library within the app. All of this focus on visual content creation makes Later great for posting on Pinterest as well.

Small Business Marketing 98

Small Business Marketing Social Media Social Marketing Tools 98

Hubspot

APRIL 5, 2018

Host your website's videos on YouTube, the largest video community in the world. Google uses social signals as a ranking factor, so making it easy for your website visitors to share your content on Google+ can help your content rank better in search. Use Google My Business (GMB) and claim free ad space for your business.

Google 78

Google Adsense Tools Doubleclick 78

Sprout Social

MARCH 8, 2019

Consider the sheer popularity of sites such as YouTube, Reddit and Quora. This is especially true given that consumers on sites like YouTube or Reddit can represent high-intent buyers who can teach you a ton about what your new customers are looking for. Online social listening on YouTube starts with your brand name.

Youtube 98

Youtube Eye-Tracking Ideal Customer Profiles Curation 98

Hubspot

MAY 7, 2019

Four times as many people are likely to click on a paid search ad on Google (63%) than on any other search engine -- Amazon (15%), YouTube (9%), and Bing (6%). of results, but YouTube drew only 1.8% Identify the most shared content in the previous 12 months or the last 24 hours. source: Clutch ). Videos appear in 6.3%

Statistics 98

Statistics Google Click Rate Adwords 98

The Effective Marketer

MAY 9, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Webbiquity

APRIL 10, 2017

But this proliferation of (often unfiltered and unvetted) content presents significant risks for brands as well. RSS Readers. Organize content into collections, search within your feeds, and share selected posts to major social networks. Enter a site or blog you like or browse categories to discover relevant content.

RSS 229

RSS Marketing Automation Services Work Management Marketing Management 229

Convince & Convert

OCTOBER 29, 2013

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. The RSS feed is: [link]. As a comedy writer and producer, Tim’s main role at Cisco is to create storytelling content for YouTube. When he was with IBM, Tim was instrumental in putting together their first YouTube video in 2006.

Social Media 137

Social Media Skype Paid Search Agency Storytelling 137

Convince & Convert

APRIL 26, 2013

And from Cision , a free content marketing kit to help you get the most of your brand storytelling. The RSS feed is: [link]. About 32 managing editors are specially trained to handle content on the blog and are responsible for being miniature versions of Brooks. Content may not be king, but quality content certainly is.

Television marketing 137

Television marketing Skype Social Media Public Relations 137

Convince & Convert

MARCH 19, 2013

Simply specify a source or channel where the content is coming from and a destination to where you want the content to go as soon as it’s published. In the example above, the source is a blog’s RSS feed and the destination is a Twitter account. Find More Relevant Content with BundlePost.

Social Media 167

Social Media Tools Product Media 167

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. So curated content is not something new.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Scoop.it

APRIL 4, 2019

Size of the user base of Google+ was hardly comparable to that of Facebook or even Google’s own YouTube. Enterprise brings these challenges to an end and helps everyone in your company to streamline this process with features such as: Automated content discovery. Engaging, dedicated content hubs.

Enterprise Management 48

Enterprise Management Communities Top of Funnel Google 48

Convince & Convert

OCTOBER 7, 2010

The number of Creators (people that write blogs and upload video); Critics (people that review products and comment on blogs); Collectors (people that use RSS and social bookmarking sites), and Spectators (people that read blogs and watch videos) ALL went down by 1% to 5%.

Social Media 151

Social Media Facebook Forrester Media 151

Biznology

AUGUST 4, 2015

HootSuite: I only use HootSuite to automate G+ posting when it comes to social media automation, though I do, of course, use HootSuite to do the daily monitoring and responding and engaging and even cross-posting, but when it comes to automation, HootSuite has unique access to being able to auto post very specific queued spreadsheet content.

Work Management 80

Work Management Social Media Marketing Management Marketing Automation Services 80

Savanta

AUGUST 3, 2011

YouTube (66%) and, perhaps surprisingly given its B2C associations, Facebook (67%) also form an important but less prominent part of the mix. Generating quality, relevant content (12%). Subscribe and receive new posts by RSS. Social media is being used then, but how? Inexperience (11%). If so, how did you overcome them?

Advertising Benchmark 120

Advertising Benchmark Social Media Research Media 120

Industrial Marketing Today

MAY 18, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?) in B2B marketing content.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

The Effective Marketer

AUGUST 2, 2010

An interesting post on Why So Many Companies Suck at Social Media brings in some good insights and compares the now famous Old Spice youtube campaign with copycats like Cisco and Brigham Young University. You can follow any responses to this entry through the RSS 2.0 The solution, it seems, is far more complicated.

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

Webbiquity

DECEMBER 20, 2011

Number of RSS subscribers (regular readers). Retweets (reflects both level of engagement and quality of shared content). which content is most popular with followers). Retweets (reflects both level of engagement and quality of shared content). which content is most popular with followers). Ten YouTube Metrics.

Social Media 100

Social Media Media Lead Scoring Lead Ranking 100

Convince & Convert

NOVEMBER 8, 2013

Paul Haskell , Social Media and Content Marketer at Omaha Steaks , joins the Social Pros Podcast this week to discuss curation versus creation on different platforms, success in visually focused social media platforms, and the culture at a family-owned company. From Cision , a free ebook called Power Your Story: Content Marketing Essentials.

Curation 139

Curation Skype Web 2.0 Paid Search Agency 139

Industrial Marketing Today

AUGUST 17, 2010

Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. It is not just optimizing words within your marketing content. Why is it important?

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Scoop.it

MARCH 5, 2020

Later on in this guide, we’ll show you how to add articles, reports, and other important content to your newsletter. But instead of just adding the content as is, you need to add elements that summarize the key points of this content. Include only the pieces of content they truly need. Ask yourself these questions.

Newsletter 64

Newsletter Ad Building Enterprise Management Click Rate 64

Valasys

JULY 20, 2020

Any businesses can construct online media accounts and post the articles, products, and services through content or video clips. Online platforms experts suggested brands endure exclusive benefits on social media marketing as follows: Worthwhile Content Promotion. Leveraging Referral Traffic.

Paid Content 86

Paid Content Social Media Social Marketing B2B Marketing 86

Outgrow

DECEMBER 15, 2021

Additionally, whether you listen to content marketing podcasts, B2B growth podcasts, or any digital marketing podcast in general, you can gain a fresh perspective on how to improve your existing marketing campaigns. Want to create kick-ass interactive content as you listen to your podcasts? Sign up for Outgrow’s FREE trial here! .

Best Practices 52

Best Practices Digital Marketing Funnels Outgrow Wikipedia 52

Writing on the Web

DECEMBER 15, 2010

If you want to create content that engages readers, you have to know their online habits and interests. Yet how many of us scramble to post on a blog or upload a video to YouTube without taking time to survey our target audience ? Do you access web content via RSS feeds? Do you read web content from a smartphone?

Ning 100

Ning Digg RSS Aggregators 100

Industrial Marketing Today

APRIL 26, 2010

However, to be successful with social media, you have to provide real value and that usually comes from great content. Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.”

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

The Effective Marketer

NOVEMBER 6, 2009

And now with social media, there’s no telling who will be the next United to see its market cap hurt because of a blog post or youtube video. You can follow any responses to this entry through the RSS 2.0 We all like stories of companies that mess up and in the process of trying to clean up their act end up messing up even more.

Social Media 100

Social Media Work Management Marketing Automation Services Marketing Budget Creation 100