The Point

DECEMBER 23, 2011

For most B2B marketers, information offers like white papers, case studies, and analyst reports strike an effective balance between response rate and lead qualification. You can expand the appeal of content like these by packaging them into information kits. ”

Enterprise Management 100

Enterprise Management Lead Qualification Case Studies Case Study 100

The Point

JANUARY 23, 2018

Response rates from tactical, sales-driven campaigns are likely to be lower (because they only attract highly qualified, late stage leads), so companies need to spend more money to generate relatively few opportunities. Focusing campaigns, content, and resources on BOTH generating net new leads but also nurturing existing prospects.

Sales Management 253

Sales Management Sales Qualified Leads Demand Generation Agencies Lead Scoring 253

The Point

JANUARY 13, 2015

No matter what your marketing resolutions this year – more content, better creative, etc. – Opens/Open Rate. Clicks/Click Rate (CTR). Click to Open (CTO) Rate. Leads/Response Rate. Opens, clicks and leads can be thought of as measures of volume – the amount of response that a campaign generated.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads ROI Sales Qualified Leads 100

The Point

JANUARY 27, 2016

In our firm’s marketing automation practice , we define success not as email clicks, response rate, or even overall engagement, but instead: clear, demonstrated, and attributable movement of leads through the lead lifecycle – for example, inquiry to MQL, MQL to SAL, and so on. The results were dramatic. increased a massive 75 percent.

Lead Nurturing 100

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 100

The Point

SEPTEMBER 16, 2010

I can vividly remember getting 8-10 percent response from rented lists in the early days, but even 1 percent response from a rented B2B email list today is considered wildly successful by most standards. Which means that even though the production cost of email is still attractive, the actual cost per response has skyrocketed.

Opt-out 100

Opt-out Opt-in Response Rate Demand Generation 100

The Point

JUNE 11, 2010

Inside, you’ll discover the secrets to success and core lead management principles that can increase response rates, convert more leads to opportunities, and accelerate the ROI from marketing automation software. Other topics on tap include: * Scrapping Traditional for Content Marketing. *

Lead Nurturing 100

Lead Nurturing Paper Marketing Automation Services Tips 100

The Point

NOVEMBER 25, 2013

For example, in this earlier post , I discussed how whereas in the past spam triggers were largely triggered by content (for example, the word “free”), we’re told that the biggest variable today is now sender reputation. Response rates and even ROI are the metrics that should guide your email strategy, not spam rates.

Deliverability 100

Deliverability CAN-SPAM Lead Scoring Lead Ranking 100