Paul Gillin

JANUARY 2, 2015

Research Shows CISOs Gaining Influence Even as Challenges Mount – Midsize Insider, Dec. The process hasn’t really changed all that much, he says in this interview, and he has provocative thoughts on what content really motivates buyers. 20 Ways to Enliven Those Boring Year-End Predictions – LinkedIn, Dec. 16, 2014.

B2B Thought Leadership 50

B2B Thought Leadership Cost per Lead Lead Gen Thought Leadership 50

Paul Gillin

FEBRUARY 10, 2016

It’s a fair bet that most of the people they’re meeting with do some research in advance. Many executives create thought-leading content all the time in emails and posts on the company intranet. Recruiting – In the same way that customers and prospects research the people they do business with, so do prospective employees.

Social Media 50

Social Media Media Thought Leadership Advertising Mediums 50

Paul Gillin

JANUARY 25, 2012

Forrester Research has estimated fewer than 15% of people who click a Like button ever visit the page again. Vindale Research isn’t in the food business, though; it wants to recruit people who are interested in getting paid to take surveys. Getting that repeat traffic is the special sauce of Facebook success.

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50

Paul Gillin

JUNE 29, 2011

Over the last quarter alone, more than 500,000 people visited the online community, spending over 65,000 hours researching, collaborating and communicating with fellow engineers. There are several aspects of this ever that I like: Minimal branding – Constant Contact intentionally keeps the focus on the content rather than its brand.

Social Marketing 50

Social Marketing B2B Marketing B2B B to B 50

Paul Gillin

JUNE 18, 2013

This is free research that complements your existing market intelligence and provides real-time insight on what people are saying about your company and your market. Recent research has shown that people are twice as likely to interact with companies over social media for customer support purposes as for marketing.

Social Media 50

Social Media Social Marketing Media Social Networks 50

Paul Gillin

JULY 29, 2011

Manage Social Content. Not surprisingly, the company has tools that help in many of these areas, but that’s one reason its research is so useful: The recommendations are based upon the experiences of more than 100 customers. Online marketing provides much richer options for understanding how people interact with our content.

Multi-Channel 50

Multi-Channel Top of Funnel Correlation Social Media 50

Paul Gillin

MARCH 13, 2012

researcher. These “green field” markets are building IT infrastructures around mobile technologies, adopting social media for content distribution and investing in “smart cities” at a faster rate than mature markets, Ng said. By 2018, those countries will outstrip the US on IT spending by nearly $100 billion.

Planning 50

Planning Forecasting Mobile Marketing Paid Search Agency 50

Paul Gillin

JANUARY 24, 2013

Recent research has shown that 70% of large companies have experienced an attack on their reputations during last two years.“Decision-makers Paul Gillin is a writer, speaker and online marketing consultant who specializes in helping businesses use content to reach customers. Learn more at AttackOfTheCustomers.com. About The Authors.

Press 50

Press Peer-to-peer Amazon BtoB 50

Paul Gillin

MARCH 1, 2012

New data from research firm ComScore Inc. Twitter doesn’t host any long-form content itself (like Facebook does) or frame others’ content (like LinkedIn) Finally, the whole idea of Twitter is not to have to spend a lot of time with it. It does that very well. That about sums up my experience. Give credit to Facebook.

Social Networks 50

Social Networks Twitter API Facebook 50

Paul Gillin

OCTOBER 19, 2011

The series is underwritten by IBM Midsize Business , but the content is entirely my own. Research has shown that few people who “like” a Facebook page ever return to it. Brody is no fan of the automated tools that enable page owners to auto-post content across multiple social platforms. Get people involved.

Facebook 50

Facebook Tips Digital Asset Management Business 50

Paul Gillin

MARCH 10, 2011

It’s not surprising that in research conducted by B2B magazine last spring, marketers picked LinkedIn as their social network of choice by a substantial margin over Facebook. LinkedIn recently gave group owners the option of making their content public so that all activity from that point on would be visible to search engines.

Social Networks 50

Social Networks Enterprise Management Peer-to-peer Work Management 50

Paul Gillin

DECEMBER 19, 2011

Excellent read, I just passed this onto a friend who was doing some research on that. Attractive section of content. Thank you for sharing. Kermit Raike. Your satisfaction = a big smile on my face. Thanks for visiting, Kermit. And he just bought me lunch because I found it for him smile Therefore let me rephrase that: Thanks for lunch!

RSS 50

RSS Wiki Conference Consulting 50

Paul Gillin

MAY 13, 2010

Every page should also have embedded widgets that make it easy for visitors to e-mail, bookmark, tweet or otherwise share your content. Does your website have personality or does it read like a research paper? Why would you want to miss any chance to turn an interested passerby into a lead? Are your pages easy to share?

B to B 50

B to B Marketing Websites Work Management Webcast 50

Paul Gillin

DECEMBER 1, 2010

Forrester Research now predicts that smart phones will be the dominant Internet access device in the US within three years. Johnson proposed an idea he called “Web redundancy:” Every digital content asset should have a corresponding linkable version. It’s the only way to get prospects to pay attention. <strong>2.

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Paul Gillin

OCTOBER 12, 2011

The series is underwritten by IBM, but the content is entirely my own. I was struck by how well researched your book was, with lots of real-life examples. That forecasting, operations research, data mining, data integration, reporting and statistics. Business analysts will become the new rock stars of the organization.

Enterprise Management 50

Enterprise Management Work Management Forecasting Burn Rate 50

Paul Gillin

MAY 27, 2010

The SMB market is coveted by technology firms, and many of them pay Spiceworks for the chance to interact with the audience of over one million IT professionals for activities ranging from market research to product design. Spiceworks sells advertising space on the software console its members use to monitor their networks.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

SEPTEMBER 17, 2014

Content marketing, she writes, “has emphasized producing a high volume of content at the expense of producing content that people actually want to consume.” But repetitive, unremarkable content drives audiences away, which is the opposite of what marketers want to achieve. Editors take words out.

Broadcasting 50

Broadcasting Network Marketing Press Efficiency 50

Paul Gillin

JUNE 24, 2010

Her response: “When [our target audiences comes] to our site, they watch the videos and they are engaging with the content on the site. We think richer measures such as referring keywords, top content, bounce rate, average time spent on site, pages-per-visit and content analysis yield more actionable insight that will only get better.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

OCTOBER 10, 2012

I spent some time with comic video whiz Tim Washer (also @timwasher ) at B2B Forum last week, and he followed up with a few questions about how B2B companies are using online video as part of their content marketing programs. We have to attract them to come to us because our content is useful, interesting or entertaining.

Video Marketing 50

Video Marketing B2B Storytelling Youtube 50

Paul Gillin

MARCH 22, 2016

They researched average engagement rates across each social platform. The company decided to show off its social media savvy by analyzing the Facebook, Instagram and Twitter accounts of each March Madness team to see how they did with social media engagement.

Social Media 50

Social Media Media Social Marketing Click Rate 50

Paul Gillin

MARCH 24, 2011

Blogs may be declining in importance in the consumer realm as Facebook and Twitter grow in popularity, but they are still the most valued social platforms for B2B marketers as evidenced by recent research (see p. Two of the four finalists had hired professional journalists to oversee content. 27 of the PDF). Publishers?

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50

Paul Gillin

OCTOBER 31, 2011

The series is underwritten by IBM Midsize Business , but the content is entirely my own. The goal of all researchers was can they drive the end-to-end system performance? This is one in a series of posts that explore people and technologies that are enabling small companies to innovate. Then we also have to balance in the competition.

Ad Building 50

Ad Building Buzz Domain FAQ 50

Paul Gillin

JANUARY 12, 2011

By that metric, pages 157-168 of Content Rules are worth the cover price alone. I thought I was pretty savvy about creating content, but authors C.C. Content Rules doesn’t pretend to be a visionary treatise on the future of social media. Both can describe the same content, but which do you think is more likely to grab attention?

Rules 50

Rules Social Marketing Content Blogger 50

Paul Gillin

FEBRUARY 20, 2013

The Center for Marketing Research at the University of Massachusetts Dartmouth is out with its latest survey of the Inc. Researchers Nora Ganim Barnes and Ava Lescault found that 63% of Inc. 500 CEOs contribute to blog content. This is the sixth year The Center for Marketing Research at UMass Dartmouth has conducted the study.

Social Media 50

Social Media Studies Media Linkedin 50

Paul Gillin

JANUARY 4, 2012

For the past five years I have worked with her closely as a member of the Society for New Communications Research , which awarded her its “Fellow of the Year” distinction in November. When you scan the table of contents, however, you’ll see nary a mention of those social networks.

Social Media 50

Social Media Media Peer-to-peer PR 50

Paul Gillin

OCTOBER 31, 2011

The series is underwritten by IBM Midsize Business , but the content is entirely my own. Audience question: I’m concerned with how we communicate these changes who aren’t economists so we can avoid reactions like what happened with stem cell research? Autor: The idea that machines eliminate jobs is a fallacy. Today it’s 2%.

Enterprise Management 50

Enterprise Management Training Work Management Education 50