KoMarketing Associates

JUNE 29, 2021

Although many marketers are now taking a strategic approach to content, new research shows that not all of them have done so just yet, and there are a variety of obstacles holding them back. However, just 53% claimed that they have a documented content management strategy in place that they can turn to for reference.

Marketing Report 286

Marketing Report Marketing & Strategy Marketing Strategy Content 286

KoMarketing Associates

NOVEMBER 16, 2021

B2B marketers are seeing success with content marketing, and new research suggests that the virtual space has given them new opportunities to connect with customers. Furthermore, the majority of respondents (74%) cited the value of their content as the primary reason for their success. Focusing on B2B Content Amplification.

Marketing Report 231

Marketing Report B2B Marketing B2B Content 231

KoMarketing Associates

OCTOBER 19, 2022

As B2B marketers measure the success of their content, new research indicates that those in the tech sector are starting to develop more of it to unlock its full potential. Additionally, 29% are developing three to five times more content than they did just 12 months ago. This was followed by video content (49%).

Marketing Report 189

Marketing Report B2B Marketing B2B Content 189

KoMarketing Associates

JANUARY 26, 2021

Although manufacturing marketers have not always turned to content marketing in the past, new research shows that their strategies for this tactic are beginning to mature. That being said, there is still some work that needs to be done in terms of establishing content marketing strategies.

Marketing Report 282

Marketing Report Allocation Planning Content Marketing 282

KoMarketing Associates

AUGUST 3, 2022

As the B2B buyer journey continues to evolve, new research is shedding light on the importance of content for marketers looking to meet the demands of customers and prospects. Furthermore, most B2B buyers (84%) stated that winning vendors have provided content that made a significant impact on their purchasing decision in the past.

Relevance 232

Relevance Marketing Report B2B Marketing Content Marketing 232

KoMarketing Associates

SEPTEMBER 22, 2020

Not all marketers have a positive outlook on the future of content marketing, but new research shows that more of them are going to be committed to this tactic in the coming years. This indicates that respondents still recognize room for improvement to make content marketing work effectively. million on content marketing.

Digital Asset Management 295

Digital Asset Management Marketing Report Content Marketing Work Management 295

KoMarketing Associates

APRIL 21, 2022

As B2B marketers continue to produce a wide array of content, new research indicates that the consumption of B2B content has steadily risen over the past year. Among the most requested types of B2B content were eBooks (43.28%), guides (8.84%), and cheat sheets (8.74%). hours to consume the B2B content they requested last year.

Personalization 218

Personalization B2B Content B2B Marketing 218

KoMarketing Associates

SEPTEMBER 24, 2020

PathFactory recently published the “COVID-19 Content Engagement Report,” and statistics showed that B2B “bingers” – customers and prospects who frequently engage with marketing content – are now spending an average of 19:43 minutes engaging with assets. This is a seven-fold increase from the previous average.

Marketing Report 287

Marketing Report B2B Marketing Planning B2B 287

The Point

OCTOBER 11, 2022

A new report: “ What’s Working in Email Marketing: The Power of Aligning Strategies, Data & Content ” details the strategies, technologies, and best practices that today’s email marketers are adopting in an era of data privacy, remote work, and demanding, digitally-savvy buyers. Personalization is over-rated.

Marketing Report 246

Marketing Report Email Marketing Co-Registration Privacy 246

KoMarketing Associates

OCTOBER 6, 2020

B2B marketers are constantly strategizing to make the most of their content, and new research suggests that doing so is paying off for those with a plan in place. When it comes to factors that B2B marketers attribute to their organization’s content marketing success over the past 12 months, the value of the content (83%) was cited by most.

Marketing Report 296

Marketing Report B2B Marketing Marketing & Strategy Marketing Strategy 296

KoMarketing Associates

OCTOBER 7, 2020

Despite some of the challenges that come with content marketing, new research suggests that most marketers remain dedicated to this tactic, even amid the COVID-19 pandemic. After the pandemic started, the majority of marketers (47%) still said that content marketing led the way in ROI. Digital Asset Management and Content Marketing.

Digital Asset Management 259

Digital Asset Management Marketing Report Content Marketing Content 259

Trade Press Services Newsletter

NOVEMBER 2, 2022

The Content Marketing Institute’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report has just been released and has some excellent insights for marketers as we move into 2023. The best news from this year’s report? Content marketing isn’t going anywhere. Sponsored content is on the decline.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

KoMarketing Associates

OCTOBER 5, 2022

When it comes to video content, new research indicates that marketing departments are leaning on these assets the most to build more brand awareness. Shifting Video Content to Social Media Platforms. At the time of the report, YouTube followed slightly behind social media.

Marketing Report 247

Marketing Report Video Marketing Youtube Distribution 247

NetLine

APRIL 11, 2024

Having a pulse on the state of content consumption and demand is not just an advantage—it’s a necessity. Fresh off of our recognition at the 2023 KIller Content Awards , we’re thrilled to announce the latest edition of our award-winning annual report. million first-party content registrations.

Top of Funnel 52

Top of Funnel Marketing Report Intent B2B Marketing 52

Ahrefs

MARCH 26, 2024

This article lists a complete tool stack that will allow you to track all the metrics that matter in content marketing, such as traffic, keywords, and audience growth. There are seven tools on the list: These are all popular tools … Read more ›

Marketing Report 95

Marketing Report Tools Content Marketing Content 95

KoMarketing Associates

MAY 25, 2022

Forbes Insights recently partnered with Glassbox to publish “The Leading Edge of Digital Customer Experience” report, and statistics indicated that 84% of executives now agree that excellence in digital CX is critical to their organization’s survival. Personalized Marketing Content and the Customer Experience.

Marketing Report 245

Marketing Report Marketing & Strategy Marketing Strategy Advertising Agencies 245

KoMarketing Associates

JUNE 22, 2022

Many organizations have already begun utilizing video content to resonate with their target audiences. Vidyard recently published its “2022 Video in Business Benchmark Report,” and statistics suggested that social media (63%) was a top distribution channel for video content, alongside organization websites (63%).

Distribution 243

Distribution Marketing Report Advertising Channels Social Marketing 243

KoMarketing Associates

AUGUST 30, 2022

Optimizely recently published its “Hybrid Work Impacts Delivery of Exceptional Customer Experiences” report, shedding light on how this shift has changed the way marketers operate. Although 92% of marketers said remote or hybrid work impacted their ability to execute campaigns, many used different types of martech to overcome obstacles.

Marketing Report 242

Marketing Report Work Management Statistics Custom Publishing 242

KoMarketing Associates

OCTOBER 25, 2022

Integrate recently partnered with Demand Metric to publish “The State of Marketing Budgets” report, and statistics suggested that almost one-fourth of marketers expect their marketing budget to be reduced in 2023. However, many remain optimistic and expect to achieve their 2022 marketing goals before the end of the year.

Marketing Report 230

Marketing Report Marketing Budget Creation Planning Advertising Agencies 230

KoMarketing Associates

JANUARY 4, 2023

CreatorIQ recently published its “Influencer Marketing Trends Report,” and statistics indicated that most marketing teams (35%) now have between three and five marketers dedicated to influencer marketing, while 20% have six or more focused on this area. Influencer Marketing Begins to Yield Positive Results.

Marketing Report 217

Marketing Report Statistics Marketing Tactics 217

KoMarketing Associates

NOVEMBER 17, 2020

As more marketers turn to video to resonate with their target audience, new research suggests that customers and prospects are consuming more video content than in past quarters. Operating systems for smartphones had a big impact on completion rates,” wrote the authors of the report. Finding Success with Video Content Marketing.

Marketing Report 231

Marketing Report Video Marketing Advertising Benchmark Content 231

Search Engine Journal

MAY 31, 2023

Google's upgraded Search Console Insights provides new details about content performance, even for properties with a Google Analytics association. The post Google Search Console: New Report Details Content Growth appeared first on Search Engine Journal.

Google 133

Google Content Analytics Tools 133

KoMarketing Associates

MARCH 23, 2022

HipB2B recently partnered with Ascend2 to publish “The State of Demand Generation” report, and statistics indicated that only 25% of B2B marketers are currently leveraging omnichannel marketing tactics, and just 11% have an official omnichannel strategy in place that is measurable across all channels.

Marketing Report 254

Marketing Report B2B Marketing Positioning Budget Programs 254

DivvyHQ

DECEMBER 1, 2022

That feeling of dread spawned from the upcoming C-Suite meeting where you're going to have to justify the investment in your content operation. Are your reports going to tell a good story? If you're struggling with content reporting, know that you're not alone, and we can help.

Content 80

Content Budget Programs Tools Account Based Marketing 80

KoMarketing Associates

AUGUST 10, 2021

Sprout Social recently published its “Sprout Social Index XVII: Accelerate” report, and statistics showed that 47% of marketers say social data is viewed as a resource that influences strategy for multiple teams. Nearly 48% say they are using it to develop creative content , and 32% claim to use it to analyze trends.

Social Media 287

Social Media Marketing Report Social Marketing Organization 287

Martech

DECEMBER 6, 2023

We’re excited to share WordPress VIP’s 2023 Content Marketing Tech Report. This in-depth research of over 1,500 marketing professionals reveals key insights into how top brands are leveraging martech tools and AI to drive business growth through content.

Marketing Report 109

Marketing Report Content Marketing Budget Programs Advertising Benchmark 109

KoMarketing Associates

MARCH 26, 2018

Content marketing can be challenging for some marketers, but new research suggests that interactive content may be the key to overcoming common obstacles. Demand Metric recently partnered with Ion Interactive to conduct the “Content Experience Impact and the Buyer’s Journey” report.

Interactive Marketing 173

Interactive Marketing Marketing Report Marketing & Strategy Marketing Strategy 173

KoMarketing Associates

MARCH 22, 2023

Broadridge recently published its “2023 CX and Communications Consumer Insights Report,” and statistics indicated that the majority of customers (63%) now believe that most of the companies they work with need to improve the customer experience. This is compared to the 35% who said the same back in 2019.

Marketing Report 221

Marketing Report Planning Forrester Custom Publishing 221

DivvyHQ

JULY 8, 2022

What is content benchmarking? And why should you be making it a regular part of your content marketing reporting? We're answering these questions and providing practical guidance on specific techniques and tools in today's post. Let's go!

Advertising Benchmark 121

Advertising Benchmark Marketing Report Content Marketing Content 121

KoMarketing Associates

AUGUST 9, 2022

Ascend2 recently published “The State of Multi-Channel Marketing” report, and statistics suggested that the majority of marketers (67%) only consider their multi-channel marketing strategy to be “somewhat successful” at achieving strategic objectives. The same percentage is dedicated toward content and messaging. In particular, 10.1%

Multi-Channel 236

Multi-Channel Allocation Marketing Report Advertising Channels 236

KoMarketing Associates

JANUARY 5, 2022

Dynamic Yield recently published “The State of Personalization Maturity” report for the fourth quarter of 2021, and statistics suggested that the majority of marketers (42%) believe that their organization values personalization.

Marketing Report 238

Marketing Report Resources Personalization Statistics 238

KoMarketing Associates

FEBRUARY 8, 2022

Ascend2 recently published its “Using Data to Drive Demand” report, and statistics suggested that the majority of marketers (58%) “moderately agree” that demand generation is significantly improved when a data-driven strategy is used. Approximately 45% would like to improve data quality, and 38% want to use more of their available data.

Demand Generation 265

Demand Generation Marketing Report Demand Generation 265

KoMarketing Associates

JULY 7, 2022

Chief Martec recently published “The State of Martech 2022” report, and statistics indicated that over the past two years, management martech has experienced more growth than any other type. This was followed by content and experience, commerce and sales, and social and relationships martech.

Marketing Report 213

Marketing Report Work Management Paid Search Agency Statistics 213

Zoominfo

JANUARY 13, 2021

Sales reporting helps managers track and monitor progress to keep a pulse on sales cycle profitability. With B2B sales reports, sales leaders can decide which ways to: Adapt sales strategies Improve sales rep performance Optimize sales cycles. Purposes of a Sales Report. How to Create a Sales Report.

Top of Funnel 162

Top of Funnel Sales Qualified Leads Lead Ranking Touchpoints 162

KoMarketing Associates

NOVEMBER 22, 2022

Integrate teamed up with Demand Metric to publish “The State of Marketing Budgets” report, and data suggested that about one-fourth of marketers expect their marketing budget to be reduced in 2023. In the new year, the majority of marketers (54%) intend to spend more of their budget on content marketing creation and strategy.

Marketing Report 225

Marketing Report Allocation Marketing Budget Creation Leads 225