Webbiquity

MARCH 17, 2017

The tools available for creating a sales funnel are almost unlimited, with a wide range of apps available for creating content , running campaigns and ads , and designing landing pages. Some funnels use a content blog to market to and nurture an audience. Getting a funnel started isn’t the hard part in boosting your brand online.

Top of Funnel 243

Top of Funnel Paid Search Agency Digital Marketing Funnels Landing Pages 243

Webbiquity

JUNE 24, 2013

The phrase “content marketing” may well disappear at some point in the not-too-distant future. Not because the concept will fade away, but because it will be seen as redundant; there won’t be any marketing without content. According to recent research , nearly 80% of CMOs see custom content as the future of marketing.

Rules 100

Rules Content Paid Search Agency Lead Scoring 100

Webbiquity

MARCH 8, 2016

With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. Already widespread, content marketing will continue to grow. Visual and video content will become increasing important.

Stats 100

Stats Work Management Marketing Management Content Marketing 100

Webbiquity

OCTOBER 29, 2019

It can help you promote specific products or services, announce new launches, or showcase valuable content. Providing interesting content mixed with a “special” deal every now and then encourages repeat purchases, engagement, and customer loyalty. Here are five specific benefits of using email marketing tools.

Marketing Automation Services 189

Marketing Automation Services Marketing Management Budget Programs Marketing AI 189

Webbiquity

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. Content Marketing Strategy Guides. But where does one begin?

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Content Marketing Planning 100

Webbiquity

FEBRUARY 14, 2010

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement. Subscribe to the comments for this post? Seed this on Newsvine. Add this to Mister Wong.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

Webbiquity

MARCH 13, 2019

However, it’s certainly reasonable to expect that a good number of hiring managers do searches at Google for “IT Recruiter” and then: Download a white paper about “Successful IT Recruiting” or “The Benefits of Passive Candidates.”

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Webbiquity

MAY 10, 2011

Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Publishing has historically relied on advertising, or sponsorships, to pay for content production. Promote white papers / eBooks / reports for lead generation. Here are 20 ideas. Generate webinar registrations.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Webbiquity

APRIL 11, 2012

Develop content that answers the questions you see being raised. The more relevant your content is to the concerns of your prospective buyers, the more likely it is to be read and shared. In order to produce content on a regular basis without breaking the bank, find ways to re-use and re-purpose existing content (e.g.

Social Media 100

Social Media Media Work Management Marketing Management 100

Webbiquity

FEBRUARY 7, 2010

Search-only or search plus content sites—running a campaign across both search engines and partner content sites requires a higher budget than a campaign focused on search alone. Set your campaign parameters —geography, time/day and search/content. Higher goals require a larger budget. Develop your landing pages.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing Practices 100

Webbiquity

NOVEMBER 12, 2012

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Content Marketing. Image credit: Ajax Union.

Marketing Management 100

Marketing Management SEM Lead Ranking PR 100

Webbiquity

FEBRUARY 16, 2016

White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. 3 B2B Content Marketing Stats and Facts. 88% of B2B companies use content marketing. B2B brands that build consumer relevance reap significant business benefits. MediaPost ). MediaPost ). Iconsive ). Iconsive ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Webbiquity

DECEMBER 13, 2011

Once you’ve filled out your profile (particularly including your core keywords and links), the basic process for using any of the more than 500 social networks now in existence is pretty much the same: Find interesting/relevant/influential people to follow/like/connect with. Promote your content / increase web traffic.

Social Networks 100

Social Networks Network Marketing Social Marketing Ideal Customer Profiles 100

Webbiquity

MARCH 25, 2014

documents are called white papers when they are really just extended marketing brochures), properly produced and promoted white papers remain an effective and vital marketing tool—particularly for b2b technology companies. Poorly crafted or overtly promotional white papers can actually have the opposite effect.

Paper 100

Paper Marketing Automation Services Practices Paid Search Agency 100

Webbiquity

JUNE 30, 2010

What separates blogs from other forms of writing (white papers, articles, e-books, etc.) When a blog is new to the world, it doesn’t have high awareness to draw a lot of direct traffic, high credibility to attract links, or loads of content for search engines to index. Social skills. It takes time to build that.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Webbiquity

AUGUST 18, 2010

A ligned (it’s crucial to be relevant — always). In short, SNAP Selling is an invaluable guide to effectively marketing and selling to today’s stressed out, overworked and time-starved business buyers, and beating the competition, by providing relevant and compelling business value at a personal level.

Lead Ranking 100

Lead Ranking Marketing Proposals Digg B2B Sales 100

Webbiquity

MARCH 17, 2023

Typically, a high-quality B2B lead meets the following criteria: Relevant: The lead should be relevant to the business and its products or services. Attract Organic Traffic with High-Quality Content Improving content quality is among the most effective ways for B2B marketers to generate high-quality leads.

Tactics 308

Tactics Sales Qualified Leads Generation Lead Scoring 308

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. The buying process has fundamentally changed.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Webbiquity

AUGUST 12, 2021

Their experience is affected by many factors such as loading speed, quality of content, and graphic design. If visitors are happy with your content, ease of navigation, visual design, and overall experience, you can expect higher conversion rates. Every element of your site content and design should prompt them to make the decision.

Conversion Rate 304

Conversion Rate Design Conversion Marketing Websites 304

Webbiquity

NOVEMBER 5, 2019

You may also uncover useful details for tailoring sales copy and content to the interests of your target audience. These details help build a buyer persona, allowing marketers to fine-tune the delivery of content. Include a section for white papers, case studies, and videos. Optimize Content for Multiple Stakeholders.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Webbiquity

JUNE 22, 2020

Content marketing has gone from an interesting concept back in 2012 to a critical component of strategy for both B2B and B2C marketers today. Content helps to define your brand, spread awareness about your products or services, and generally point people on the web toward your business. Guest post by Jenna Heitlinger.

Top of Funnel 214

Top of Funnel Advertising Mediums Business Content 214

Webbiquity

JULY 10, 2018

Your B2B website and blog are the core of your content marketing efforts. Even when you publish content elsewhere—updates on Facebook, videos on YouTube or Vimeo , presentations on SlideShare—the goal is usually to drive visitors back to your website, to consume content and take action. why you the best at it.

Paid Content 212

Paid Content CMS Development Design Optimization 212

Webbiquity

OCTOBER 6, 2020

THE SINGLE BIGGEST THING: Create authoritative, high-quality content that people will want to link to. Manually evaluate the content quality on the site. Not only are iFrames a problem from content crawling standpoint, they can also slow down page loading time. Good content should answer these questions anyway.

SEO 210

SEO Webcast Budget Programs High Quality Lead 210

Webbiquity

SEPTEMBER 19, 2023

Selecting Your Ad Format Single image ads are the most commonly used format, but video ads also work well for promoting blog posts, ebooks, and white papers. Include a clear, quantifiable value proposition for the content whenever possible, e.g., “Find out how you can reduce inventory cost by 20-30% while increasing service levels.”

Linkedin 282

Linkedin Advertisements Advertising Practices 282

Webbiquity

OCTOBER 11, 2018

Inbound marketing is about drawing people in by sharing useful, relevant information that is helpful to them. Interesting, high-quality content will attract leads and (hopefully) help turn them into delighted customers and advocates. Without content, your brand can’t be discovered. What Is Inbound Marketing?

Inbound Marketing 221

Inbound Marketing Marketing Management Buyer Personas Planning 221

Webbiquity

FEBRUARY 21, 2012

There have been numerous models proposed for social media and content marketing (including the Four C’s of Social Media Marketing model previously published here), but when all of the complexity is stripped away, social media marketing success comes down to two core elements: content and amplification. Content is like singing a song.

Social Media 100

Social Media Top of Funnel Social Marketing B2B Marketing 100

Webbiquity

APRIL 17, 2013

those with over-optimized content [written for search engines rather than humans], paid links, too many links from low-quality sources, too many links with the same anchor text, etc.) and reward pages with a more “natural” profile (relevant and high-quality links, fresh content, social signals, natural and well written content).

Public Relations 100

Public Relations Allocation Advertising Benchmark Trade Show 100

Webbiquity

MARCH 29, 2016

This may be a problem with measurement, or with setting the wrong objectives for social media marketing (it’s far more effective for customer service and driving traffic to top-of-the-funnel content than to direct purchase, for example). Businesses and brands can use LinkedIn to share that type of content on their company pages.

Social Media 100

Social Media Social Marketing Marketing & Strategy Marketing Strategy 100

Webbiquity

NOVEMBER 5, 2012

That’s clearly good for searchers, as search engine results have become more relevant and useful. ” • Content isn’t just the job of marketing and PR. . • PR is now a vital component of SEO. ” • Content isn’t just the job of marketing and PR. .

Optimization 100

Optimization Curation PR Public Relations 100

Webbiquity

APRIL 23, 2013

Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Content marketing turns the dominant paradigm of the last half-century—interruption-based mass marketing—on its head. What types of content are most valuable to my sales prospects?

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

Webbiquity

SEPTEMBER 20, 2016

The quality and relevance of your site’s content is arguably the single most important factor in garnering high search ranking. High-quality backlinks and strong technical SEO will do little for weak, thin, or unfocused content. Or do they excessively throw out jargon and acronyms? 4) How do you approach on-page SEO?

SEO 100

SEO Lead Scoring Lead Ranking Paid Search Agency 100

Webbiquity

DECEMBER 1, 2015

Your customers will share your content too—but only if it’s the kind of content that meets their idea research needs, not just marketing fluff. Followers value images, videos, and case studies as the most valued content from brands on social media. Social Content Stats and Facts. Say it with images. SocialTimes ).

Social Media 100

Social Media Stats Media Emarketing 100

Webbiquity

JULY 24, 2012

Using both search and Google’s content network right away. Content network ads perform very differently from search ads and need to be managed separately, with their own budget and unique ad copy. Here then are seven common mistakes to avoid when setting up and optimizing an AdWords campaign. Not testing. Running ads at 2:00 a.m.

Adwords 100

Adwords Paid Content Cost per Acquisition Cost Per Click 100

Webbiquity

JANUARY 8, 2010

A blog is rather, a place to share useful content. The Marketing Eye blog once recommended an 80/20 rule for content; spend 80% of your words sharing knowledge, and 20% on promotion. I’d recommend more like a 90/10 ratio of interesting content to self-promotion. Blogs are not a traditional marketing medium.

Business Blogging 100

Business Blogging Adsense RSS Effectiveness 100

Webbiquity

JULY 7, 2014

LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. 5 easy ways to master content marketing on LinkedIn by iMedia Connection.

Linkedin 100

Linkedin Paid Search Agency B2B Thought Leadership Social Networks 100

Webbiquity

OCTOBER 29, 2012

Of course that means it’s imperative to produce relevant, compelling, optimized content for your company’s website and blog, but online visibility goes beyond that. Execution: this includes multiple avenues of content creation, distribution and follow-up. What groups do they belong to?) How many conversions?

Paid Content 100

Paid Content Optimization SEM Microsite 100

Webbiquity

DECEMBER 19, 2017

The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?) Here we go… Content Marketing Trends. Content marketing itself first started emerging a hot trend five years, at the end of 2012. to artificial intelligence (perhaps too soon).

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362