Customer Experience Matrix

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Autonomy Ultraseek Argues There's More to Search Than You-Know-Who

Customer Experience Matrix

I hadn’t really given this much thought, but reading the white paper “ Business Search vs. Consumer Search ” (registration required) from Autonomy ’s Ultraseek product group, it became clear that they are finding Google to be major competition. One challenge facing search vendors today is the dominance of Google.

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The Right Way to Think about Marketing Mix Models

Customer Experience Matrix

So I’ll just have to plunge ahead even without a white paper as a hook. What makes marketing mix models relevant to customer experience management? An advanced model might also incorporate the contents of marketing messages and the behavior of different customer segments.

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Infobright Puts a Clever Twist on the Columnar Database

Customer Experience Matrix

It took me some time to form a clear picture of analytical database vendor Infobright , despite an excellent white paper that seems to have since vanished from their Web site. Only when some but not all of the records within a pack are relevant must the pack itself be loaded from disk and decompressed.

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