Crimson Marketing

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Pick ‘n’ Mix for a Sweet Content Strategy [Infographic]

Crimson Marketing

A website health check will show what needs to be fixed to get the most from your content. 3 in 5 consumers read branded content while looking at products to buy. 82% of consumers like reading relevant branded content. 48% of consumers feel more positive about brands that publish relevant content.

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Meagen Eisenberg, VP of Customer Marketing at DocuSign: Why “Buyer DNA” Effects Content for Demand Generation Programs [Podcast]

Crimson Marketing

Delivering “the right content to the right persona at the right time” could well be the mantra of the demand generation function of business today. She names some of the tools and methods her team uses to manage content so that sales reps can quickly and accurately deliver buyers what they need. Demand Generation Podcasts'

article thumbnail

Pick ‘n’ Mix for a Sweet Content Strategy [Infographic]

Crimson Marketing

A website health check will show what needs to be fixed to get the most from your content. 3 in 5 consumers read branded content while looking at products to buy. 82% of consumers like reading relevant branded content. 48% of consumers feel more positive about brands that publish relevant content.