Biznology

DECEMBER 7, 2016

It makes you wonder if LinkedIn groups will experience the same fate as Google+ Communities , deserted after members go elsewhere for relevant discussions and cutting-edge content? Become an active participant by sharing regular, relevant posts with your groups. What happened to LinkedIn groups? Post discussions consistently.

Linkedin 80

Linkedin Peer-to-peer CAN-SPAM Blast Campaigns 80

Biznology

NOVEMBER 21, 2011

The first involves keyword research and optimizing the actual website by incorporating selected keywords naturally into the content and meta tags of each page of the website. Relevant, inbound links pointing to a website establish search engine trust. For this reason, content marketing is the foundation of a link-building campaign.

Link Building 80

Link Building Ad Building Marketing & Strategy Content 80

Biznology

NOVEMBER 6, 2014

The website content – is it understandable, of value and printable (you would be surprised how many times I have tried to print something and it’s not a good experience). Webinars and white papers – hopefully they are of real value and not sales pitches. The annoyances while on the site – such as a pop-up asking for a live chat.

Brand Identity 80

Brand Identity Branding Trade Show PR 80

Biznology

JUNE 6, 2012

Last time I wrote about cleaning house and freeing up Google’s index for your best content. We simply can’t ask these business units to retire fresh content related to business-critical offerings. Some like to organize content by content type because that’s the way they’ve always done it.

De-duplication 80

De-duplication Optimization Work Management Marketing Management 80

Biznology

OCTOBER 21, 2016

This means you need to prove to your prospects that your content is worth opening themselves up to sales calls and marketing email messages.” You see IT buyers want you to provide them with valuable content that teaches them about the technology you provide and engages them with your brand.

Enterprise Management 80

Enterprise Management Work Management Marketing Management Linkedin 80

Biznology

DECEMBER 21, 2011

Second, you must gain access to each member of the Buying Circle, so you can understand their needs and interests, and deliver relevant messaging to them as they move from stage to stage in their buying journey. Enhance its interactivity by adding downloadable content in exchange for registration. A library of content assets.

B to B 80

B to B Marketing Automation Services Wikipedia Ad Exchange 80

Biznology

SEPTEMBER 17, 2012

It is a measure of site’s relevance. It is a primary metric because every business should have a site that as relevant to its viewesr as possible. CONTENT : What pages are viewed most often? This is answered by looking at “Content” to see the pages viewed in rank order.

Marketing Analytics Tools 80

Marketing Analytics Tools Analytics Google Planning 80

Biznology

JULY 31, 2015

As an information junkie, I sign up for many webinars and download white papers on topics of interest, and subsequently am called by the sponsoring company to qualify me. This gives you a chance to deepen the follow-up by providing the presentation slides or attaching some additional relevant content.

Lead Qualification 80

Lead Qualification Lead Ranking Sales Qualified Leads Lead Scoring 80

Biznology

AUGUST 16, 2018

One thread that binds my career is top-of-funnel content. I’ve co-written two books on the importance of early-stage content and how to identify and capitalize on those opportunities. And I’ve written extensively about what success looks like for top-of-funnel content. Upper-funnel content is expensive.

Lead Ranking 132

Lead Ranking Multi-Touch Attribution Top of Funnel Lead Scoring 132

Biznology

AUGUST 10, 2016

discuss this at some length in Outside-In Marketing: Using Big Data to Guide Your Content Marketing. You could, for example, only measure the quality of your assets (white papers, case studies, videos demos, etc.) You might find that certain content types don’t seem to work at all in certain places in the buy cycle.

Top of Funnel 80

Top of Funnel Co-Registration Marketing Attribution Lead Ranking 80

Biznology

FEBRUARY 4, 2016

Content is king, to be sure. But how did we end up on this crazy treadwheel, cranking out B2B content for content’s sake? Monthly white papers. We’re knee deep in Content Spam. They brilliantly ran a study of IT buyers in the US and UK that directly connects irrelevant content with sales results.

CAN-SPAM 80

CAN-SPAM Content Marketing Management Case Studies 80

Biznology

DECEMBER 20, 2019

Apply relevant hashtags. For example, if there is an event upcoming, don’t forget to use a relevant hashtag. More importantly, come up with content that actually makes people want to come. Carefully created content. Also, make the content engaging, conversational, and most important of all, not overly ‘salesy.’

Social Media 193

Social Media Advertising Agencies Advertisements Advertising 193

Biznology

FEBRUARY 23, 2015

70% of content marketers are creating more content than they did a year ago (source: Content Marketing Institute ). 35% say they have a documented content strategy (source: Content Marketing Institute). Content marketing is more important to B2B businesses. Who is succeeding and why? million.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Biznology

AUGUST 23, 2013

Outbound links point to another web property (mostly as a reference point) such as a blog post, white paper, infographic, etc. Outbound links are more difficult to manage because you have no control over the web content that is owned by an outside party.

SEO 80

SEO Click Rate Paper Keywords 80

Biznology

NOVEMBER 3, 2016

In an article in Content Marketing Institute’s magazine , Jonathan Crossfield compares this scattershot “volume” method to a realtor’s flyer marketing efforts. Through the firm’s President’s content, our client challenges common positioning practices, thoughts and ideas.

Account Based Marketing 80

Account Based Marketing Enterprise Management Work Management Marketing Management 80

Biznology

MAY 7, 2015

5 Proven Principals of Content Development and Marketing (continued). In part 1, two principals of content development and marketing were detailed. Editorial content written by experienced and established experts 32%. Content written by an industry organization 8%.

SIC 80

SIC Buy Process Webinar Metrics 80

Biznology

DECEMBER 23, 2013

Despite the many trends that have popped up over the past few years in the realm of marketing, one fact remains constant: content marketing is here to stay. Whether you realize it or not, you’re probably already using content marketing in one form or another. Share content on your personal profile, company page, and in relevant groups.

Content Marketing 80

Content Marketing Top of Funnel Content Paid Search Agency 80

Biznology

DECEMBER 17, 2013

Nothing could load the firm’s website because the entire site and all its content was hidden in an Adobe Flash blob. And not just technology, usability, interfaces, accessibility, or interface, but also content. Now, it’s content marketing, digital PR, social media marketing, etc. Nobody says that anymore.

Marketing Websites 80

Marketing Websites Paid Content CMS Development Industry CMS 80