SnapApp

JANUARY 12, 2017

All too often, marketers under-plan their marketing content for events. This is a problem: By allowing the marketing content to stop at one of these steps the event, momentum that’s built up suddenly comes to a screeching halt – and the conversation that was started abruptly ends. Pre-event Marketing Content.

Planning 48

Planning Top of Funnel Promotion Content 48

SnapApp

MARCH 8, 2016

By Victoria Hoffman , Content Marketing Manager at Uberflip. And yet, 60-70% of B2B content sits unused , meaning that the hours and dollars poured into 60-70% of your content efforts are — I hate to say it — pretty much wasted resources. Your content comes into the scene when people are searching for information.

Content 48

Content Buyer's Journey Verticals Organic Leads 48

SnapApp

JANUARY 4, 2017

Coming up with a steady stream of ideas is par for the course for content and demand gen marketers. . Not every idea is necessarily perfectly aligned , or can be followed up on, however, what makes a strong piece of content stand out from the others is almost always the research behind it. . Look at Your Own Content Performance.

Research 61

Research Campaigns Tips Content 61

SnapApp

SEPTEMBER 13, 2017

This was my first trip to Content Marketing World, and as someone who works in sales attending a content marketing event, I was immediately interested in the relationship between the two. . This year’s Content Marketing World was no exception, and these relationship dynamics played out in 15x15 foot booths over 20 standing hours. .

Top of Funnel 48

Top of Funnel Content Marketing Sales Cycle FAQ 48

SnapApp

AUGUST 2, 2017

You’ve probably heard of content tools before – in fact, you may have even used them. . Content tools are the side projects companies put out as helpful tools and resources for their target audience (and they drive some important lead generation efforts and traffic, too.). . Content Tools: What Are They? Advantages.

Tools 48

Tools Top of Funnel Lead Ranking Work Management 48

SnapApp

APRIL 8, 2015

Content loading. . It likely houses all your educational content, serving as a hub to move visitors through the buyer’s journey and toward a purchase. Bonus: Find out how you could move your prospects through the buyer’s journey faster with interactive content! So optimizing your site and content for search is key.

Lead Gen 48

Lead Gen Advertising Channels Lead Ranking Lead Scoring 48

SnapApp

APRIL 4, 2018

It signals brand awareness, and is a much better leading indicator than total traffic. This number can be broken out by source to see which channels are driving the largest increase in traffic month-over-month. . Top level traffic, before and after. Organic traffic, before and after. Website Traffic.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

SnapApp

MARCH 28, 2017

We love content. The three most common challenges we typically hear are: How do we drive more qualified traffic – traffic that converts? Driving Traffic. Driving traffic to a website is not rocket science. This is what we call qualified traffic. How do we track the true impact of our marketing campaigns?

Top of Funnel 48

Top of Funnel Planning Public Relations Paid Search Agency 48

SnapApp

JULY 23, 2019

Using Your Existing Content to Qualify Better Leads. When someone visits your website, it can be overwhelming to get hit with a chat popup, overly personalized ads, and tons of gated content. The problem is, PDF content tends to get downloaded and ignored—we’re all guilty of doing this, and so are our prospects. PDF Assets.

Sales Qualified Leads 54

Sales Qualified Leads High Quality Lead Paid Search Agency Campaigns 54

SnapApp

APRIL 4, 2013

At SnapApp , we've found a tremendous amount of value from incorporating interactive content into our blogging strategy in three areas - lead generation, viral lift, and driving measurable, engaging experiences. To be blunt, it's because even marketers don't want to see their content interrupted by an unsightly form.

Viral Marketing 48

Viral Marketing Sales Qualified Leads Lead Ranking Lead Scoring 48

SnapApp

SEPTEMBER 23, 2019

Adding those questions to high traffic content has helped marketers convert more leads, gain meaningful insights, and respond with the right messaging and follow up. . Question Bank was our first step in helping marketers think holistically about how they qualify leads by asking questions in their content.

Lead Qualification 54

Lead Qualification Lead Ranking Marketing Qualified Leads Sales Qualified Leads 54

SnapApp

MARCH 7, 2017

What’s more: They’re excellent at driving traffic and conversions. Let’s learn a bit more about PPC ads, and then we’ll dive into how interactive content is helping marketers get more mileage out of this form of advertising. These types of paid media are known for driving impressive marketing results with strong ROI.

Paid Content 48

Paid Content PPC Paid Search Agency Ads 48

SnapApp

MAY 7, 2019

You probably won’t be surprised to hear that content marketing and SEO are by far and away the most common tactics, as the first chart below shows. Use content/offers/tools to attract and convert them.”. Create Content that Appeals to Buyers at Different Stages of their Journey. “We

Top of Funnel 89

Top of Funnel Sales Qualified Leads Lead Ranking Lead Scoring 89

SnapApp

OCTOBER 2, 2018

According to HubSpot, 61 percent of B2B marketers in 2018 list “generating traffic and leads” as their top challenge. A lot of content on the subject of lead generation will list off some “must-have” qualifying questions to ask prospects, yet, not many of them focus on the questions the prospects have themselves. It makes sense, too.

Lead Generation 75

Lead Generation Sales Qualified Leads Top of Funnel Generation 75

SnapApp

FEBRUARY 20, 2018

To initially discover potential partners , look at specific hashtags you’re targeting as well as sources of popular/highly shared content with the help of a tool like BuzzSumo. . Are followers commenting, asking questions, and/or sharing their content? Is that audience made up of your target demographic? A ballpark for rates. .

Verticals 81

Verticals Outreach Advertising Agencies Cost Per Thousand 81

SnapApp

OCTOBER 31, 2014

Here at SnapApp, we love seeing the amazing, creative content that our customers build using SnapApp. Bell Media took this excitement online, prolonging the life of their content and increasing the level of digital engagement by creating Halloween themed trivia. Repurpose Content Across Channels.

Media 48

Media Broadcasting Click Rate Creativity 48

SnapApp

NOVEMBER 15, 2018

In short, Boston Content put together a voting contest for “Boston Content Marketer to Watch,” asking prospective attendees to vote on their favorite marketers. Leverage Interactive Content to Capture and Engage Prospects . Moreover, that content needs to be able to both inform and entertain prospects. The result?

Demand Generation Agencies 59

Demand Generation Agencies Demand Generation Marketing Budget Demand 59

SnapApp

MAY 7, 2018

Ah, the often overlooked middle of the marketing funnel -- even the most thoughtful marketers often fail to create dedicated content that speaks to the unique needs of buyers in this critical step between helping your audience realize they have a problem and that your company has the best solution. . Top, Middle, and Bottom of the funnel.

Top of Funnel 89

Top of Funnel Marketing Funnels Work Management Marketing Management 89

SnapApp

AUGUST 11, 2015

Because effective marketing always includes a human element, some storytelling, and a component that makes the content relatable. So while tools like white papers are powerful, there are many other content options to consider when you really want to connect with your audience. Interactive Content. Why is this important for you?

Paper 54

Paper B2B Marketing Planning Screencast 54

SnapApp

SEPTEMBER 6, 2013

Here at SnapApp, we love seeing the amazing, creative content that our customers build using SnapApp. By providing respondents with links to other relevant content—additional food quizzes in this case—they are kept engaged which translates into higher pages views and increased ad impressions.

Viral Marketing 48

Viral Marketing Impressions Custom Publishing Education 48

SnapApp

MAY 7, 2018

Ah, the often overlooked middle of the marketing funnel — even the most thoughtful marketers often fail to create dedicated content that speaks to the unique needs of buyers in this critical step between helping your audience realize they have a problem and that your company has the best solution. Short answer: retargeting.

Top of Funnel 89

Top of Funnel Marketing Funnels Work Management Marketing Management 89

SnapApp

MAY 16, 2017

Any given week, a chunk of folks from our Boston HQ have been off and running to distant lands, like Phoenix or Las Vegas, extolling the merits of interactive content. . Leave the content and messaging to me all day, any day, but give me logistics and I promise you, your booth will never see the light of day, or the expo floor. .

Lead Ranking 59

Lead Ranking Conference Lead Scoring Trade Show 59

SnapApp

FEBRUARY 20, 2018

To initially discover potential partners , look at specific hashtags you’re targeting as well as sources of popular/highly shared content with the help of a tool like BuzzSumo. . Are followers commenting, asking questions, and/or sharing their content? Is that audience made up of your target demographic? A ballpark for rates. .

Verticals 54

Verticals Outreach Advertising Agencies Cost Per Thousand 54

SnapApp

APRIL 17, 2014

Your audience is everywhere so marketers need to easily be able to get their message across through personalized channels– buyers demand hyper-relevant communications that speak to them as individuals. As a result, over a third of our booth traffic was brought in because of the poll! What Type of Interactive Content is Right for You?

Marketo 48

Marketo Buyer's Journey Ideal Customer Profiles Press 48

SnapApp

JULY 13, 2017

It should come as no surprise that 83 percent of B2B marketers today use social media content. Marketers say they see more exposure, increased website traffic, and more loyal fan bases thanks to social media. . But feeding the never-ending demand for content can appear impossible for resource-strapped teams. Valuable content?

Social Media 54

Social Media Media Paid Search Agency Template 54

SnapApp

AUGUST 8, 2012

This allows Luxury Link to not only grow this number for their Facebook Page, but to increase viral traffic to both their app and their Page. on the results page of their app - these buttons encourage users to share this content across their social networks. Different Image on Each Page. Link to Matched Vacations in Results Page.

Viral Marketing 48

Viral Marketing Personalization User-Generated Content Facebook 48

SnapApp

DECEMBER 8, 2011

By moving people from passively consuming site content to actively engaging in a rich experience, you encourage them to spend more time on your site.?And Grow and engage site traffic (and encourage return visits). Drive conversion through entertaining and relevant offers. But to grab a?share SnapApp blog post.

Ads 48

Ads Pricing Price Profiling 48

SnapApp

JANUARY 9, 2012

Increase viral traffic. If you have several outcomes or answer possibilities, focus on the categories most relevant to the desired take-away of your quiz.). Content loading. Personality test results connect your customers to your brand in a direct, yet appealing way. Does it sound like a personality quiz fits your needs?

Practices 67

Practices Personalization Peer-to-peer Best Practices 67

SnapApp

JANUARY 13, 2012

Google+ also offers a "recommended links" section, where brands can place links to important landing pages, blogs and other crucial content. While brand pages can't add individual users unless the user has added the brand page first, marketers should use as many channels as possible to drive traffic to the Google+ brand page.

Google 48

Google Optimization Buzz Lead Ranking 48

SnapApp

MARCH 20, 2012

Google+'s platform allows you to claim authorship of your content. This is a huge opportunity to attach your social profiles to the blog posts and other content you create. When linked, search results reveal a snippet of the content that will increase visibility and get more people to read your material. Create great content.

Google 48

Google SEO Lead Ranking Lead Scoring 48

SnapApp

SEPTEMBER 12, 2011

Our business was centered on building great interactive content, driving traffic to that content, and generating advertising revenue from that traffic. The portion of traffic resulting indirectly from viral sharing, rather than from direct promotion is known as the ? Personalized Share Content.

Viral Marketing 48

Viral Marketing Clickthrough Word of Mouth Planning 48

SnapApp

JANUARY 10, 2012

While not available just yet, brands will soon have access to an abundance of stats and figures illustrating the true impact of every piece of content shared. Brands will be able to see the "ripple" effect, or who has shared and re-shared content and exactly how influential those sharers are. More control. Start sharing.

Facebook 48

Facebook Google Ideal Customer Profiles Social Networks 48

SnapApp

JUNE 4, 2014

Drive more booth visits and stand out from the crowd with content experiences that deliver real value to your audience. They drove booth traffic, heightened levels of engagement and even captured useful information on those visitors, all through a fun and easy interaction. Events are a critical part of your marketing mix.

Click Rate 48

Click Rate Trigger Marketing Lead Gen Conference 48

SnapApp

JUNE 14, 2016

for more relevant messaging with their customers. . Consider this: What if you had a large influx of website traffic from a specific referral source during the time of your test that brought in a demographic that’s different from your regular website visitors? Content loading. Am I marketing to the wrong audience?

Conversion Rate 48

Conversion Rate Optimization Conversion Landing Pages 48

SnapApp

MARCH 8, 2012

With 1 billion members projected by August, 20 Million Page Likes each day and 5 billion bits of content shared each week it's no wonder marketers have embraced the giant. So how do you get your content in the News Feeds of the highest possible number of fans? The EdgeRank Algorithm is made up of 3 parts - Affinity, Weight & Time.

Lead Ranking 54

Lead Ranking Lead Scoring Facebook Ad Frequency 54

SnapApp

AUGUST 23, 2016

90% of our web traffic bounces because they can’t find our resource center. 10% of our email list is unsubscribing every week because we can’t segment and send them relevant content. Building a business case for interactive content? Content loading. Try our ROI calculator ! .

Purchase 48

Purchase Work Management Marketing Management Paid Search Agency 48

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122