Paul Gillin

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How to Calculate Social Marketing ROI

Paul Gillin

Her response: “When [our target audiences comes] to our site, they watch the videos and they are engaging with the content on the site. In the example below, lead activity appears to correlate positively with traffic to a company blog. The best way to select relevant metrics is to work backwards.

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How to Promote an Event with Social Media

Paul Gillin

You want to know which sources are sending traffic to your landing page so you can better focus your resources. This enables you to assemble photo galleries by stitching together tagged content from a variety of sources. This enables you to tell who’s sending you traffic. Make sure others on your team are doing this, too.

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B2B Blogging Gets Publishing Discipline

Paul Gillin

Another defined the blog’s mission as being “to provide actionable and thought-leadership content for customers and prospects on…topics the company’s product helps optimize.&#. Two of the four finalists had hired professional journalists to oversee content. What do these people think they are? Publishers?

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