Marketing Interactions

JUNE 23, 2017

In this post, I’ll discuss how the details of a buyer persona inform a content marketing strategy. And, you’ll find that speaking to her will be relevant to many in the target audience because her story is based on the commonalities discovered during the persona creation process. “A 9 Components of a B2B Buyer Persona. Orientation.

Buyer Personas 64

Buyer Personas B2B Marketing Marketing & Strategy Marketing Strategy 64

Marketing Interactions

FEBRUARY 8, 2022

A buyer-driven experience is based on relevance, context, choice, and simplicity. The way you frame the information/content you share with them has an impact. Imagine it like riding in the back seat while they navigate heavy traffic. Hone Your Focus to Become Buyer Driven.

B2B 69

B2B Peer-to-peer Gartner Top of Funnel 69

Marketing Interactions

JUNE 4, 2017

Our customers have shown high engagement with these content assets; what can we create to continue the story or fill in the gaps to help them solve this problem? This includes personas, messaging, stories, content marketing programs, sales enablement programs, and more. Simplified Content Decisions . It’s that simple.

Account Based Marketing 64

Account Based Marketing ABM Lead Scoring Lead Ranking 64