LeadSloth

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SEO Optimization - 3 Steps to Success

LeadSloth

All search engines have approximately the same approach: they rank based on relevant content and page popularity. Relevant content means that the keywords from the search query appear frequently on the page, and in the right places (Title, URL, Headings). Choose keywords that are relevant. How Search Engines Work.

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Marketing Automation Trends for 2010

LeadSloth

Creation of buyer-centric content. The Rise of Inbound Marketing – The concept of using social media, search engine optimization and blogs together in driving early awareness stage traffic is still a fairly new one. These are the trends that are mentioned most often: Improved ROI & Reporting. Renewed focus on data quality.