Crimson Marketing

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Pick ‘n’ Mix for a Sweet Content Strategy [Infographic]

Crimson Marketing

A website health check will show what needs to be fixed to get the most from your content. 3 in 5 consumers read branded content while looking at products to buy. 82% of consumers like reading relevant branded content. 48% of consumers feel more positive about brands that publish relevant content.

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Online Video is The Future of Content Marketing

Crimson Marketing

“By 2017, video will account for 69% of all consumer internet traffic, according to Cisco.” The future of content marketing lies in the video. ” Can you think of any other content platform that offers you the same exposure? ” How are you planning to incorporate video into your content strategy this year?

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Forget Vanity Metrics: How To Get Serious About Marketing Analytics

Crimson Marketing

“A better way to tell if your social media tactics are successful is to measure converting traffic from social sources. All this signals is an interest in your content, and not always from a qualified lead. This metric has no relevance when 30% of your attendees came for the swag. Content Marketing. ” 2.

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Pick ‘n’ Mix for a Sweet Content Strategy [Infographic]

Crimson Marketing

A website health check will show what needs to be fixed to get the most from your content. 3 in 5 consumers read branded content while looking at products to buy. 82% of consumers like reading relevant branded content. 48% of consumers feel more positive about brands that publish relevant content.