Biznology

JULY 21, 2017

Both domains (your primary domain and the acquired domain) will rank for important keywords and drive qualified referrals to your content. Use these steps as a guideline: Create a map that identifies any content overlaps or gaps with the existing site and the acquired site. You’ll need to go through a content migration process.

Acquisitions 146

Acquisitions SEO Domain Guidelines 146

Biznology

JULY 10, 2017

Those of you who have read our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing know that we take a dim view of site redesigns. But changing the design without changing the underlying content strategy is a pointless exercise. These meetings are run by designers who see content as so much lorem ipsum.

SEO 104

SEO Microsite Keywords Traffic 104

Biznology

JUNE 8, 2018

Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. They built the content. Your content can be indexed by Google for the keywords it contains. They did the keyword research.

SEO 217

SEO Lead Scoring Lead Ranking Keywords 217

Biznology

JULY 20, 2016

Does your current content marketing strategy stand alone? Have you wondered why your best content isn’t bringing the organic traffic you expected? Content marketing has an innate relationship with SEO. Tyler covers the following: A contextual history of content marketing and its ever-evolving state of flux.

SEO 80

SEO Content Marketing Webinar Metrics Content 80

Biznology

APRIL 16, 2014

It seems that many people are confusing content marketing with link building or portraying content marketing as “the new link building”. However, this belief is misguided, as link building and content marketing are fundamentally different. Content marketing is NOT link building. Content Marketing. Weaknesses.

Link Building 80

Link Building Ad Building Content Marketing Lead Scoring 80

Biznology

JANUARY 25, 2017

Regular readers know my work focuses on building more relevant content for the target audience. How do I build content to meet their most pressing needs? How do I get this content in front of them in a timely manner? Chances are, your content footprint is bloated. How do I know what my audience needs?

Campaigns 80

Campaigns Terms and Conditions Lead Scoring Lead Ranking 80

Biznology

JULY 12, 2017

The focus is on how many connections are being made, how many prospects are joining the LinkedIn community, how many views the content is generating, how much website traffic are they getting, how many people are being reached with messages. Focus on relevance across all levels using an account-based sales and marketing approach.

Sales Management 145

Sales Management Linkedin Top of Funnel Lead Scoring 145

Biznology

AUGUST 20, 2015

Great SEO work is about more than just the content on the pages of your website. Social media matters not just because it can and should be a direct driver of traffic, but because the search engines include social media in their results. The post SEO for content marketing: beyond what’s on the page appeared first on Biznology.

SEO 80

SEO Lead Ranking Content Marketing Lock-In 80

Biznology

DECEMBER 17, 2018

Search engine optimization is paramount for generating traffic to your site and improving conversion rates. You may get more web traffic with standard optimization tactics, but it won’t convert to sales without handcrafted SEO. Your web traffic will increase due to the right users clicking on the link, instead of just browsers.

SEO 151

SEO Generation Conversion Rate Click Rate 151

Biznology

AUGUST 22, 2014

Feeling like you’re in content creation overload? Ever feel like you’re in a content creation hamster wheel? Many companies face content creation overload. Today, content development teams must brainstorm tweets, create smart social updates and maintain an active blog presence. Create an ebook.

Autoresponders 80

Autoresponders Content Opt-out Sales Cycle 80

Biznology

NOVEMBER 14, 2017

Revive an old, almost-dead domain name that you’ve owned forever or are willing to buy that has history in your space and is professionally relevant to the products and services that you sell, marketing, and on which you consult–don’t cheat here. In addition, you can add links and hashtags to those content-tweets.

Domain 149

Domain Keywords Optimization SEO 149

Biznology

JULY 27, 2010

If you've wondered what these big words really mean to your content strategy, you'll be interested in this series of four ten-minute podcasts that I recently recorded where I interview content experts on that subject. Check out the first in the podcast series, on Content Creation vs. Content Aggregation.

Aggregators 80

Aggregators Curation Wikipedia Content 80

Biznology

MARCH 13, 2017

The world has become increasingly busy leading to an explosion in demand for content that can be consumed quickly and efficiently. Lengthy blog posts, eBooks, and whitepapers have become less effective with focus shifting towards visual content such as images and videos. Use relevant hashtags. Use call-to-actions strategically.

Lead Scoring 126

Lead Scoring Lead Ranking Advertising Agencies Paid Search Agency 126

Biznology

JUNE 9, 2017

Not only can your current employees help improve your online reputation, their activity on relevant platforms in your industry will help position your company as a thought-leader and active community member in your industry. This activity can deflect negative opinion and also drive more traffic and leads to your website.

Creativity 128

Creativity Marketing & Strategy Opinions PR 128

Biznology

DECEMBER 11, 2019

Today, Google prioritizes the quality and relevancy of your website. Instead of spamming your domain name with keywords, focus on its relevancy and value. A domain name should tell them who you are, what you do, and what kind of content they can find there. Keep it informational – let audiences know what your website is about.

Domain 129

Domain Brand Identity Branding SERP 129

Biznology

JULY 31, 2019

Keywords will let you appear in relevant searches (both globally and locally), guest posts on reputable sites will drive quality traffic to your site, while technical and on-page SEO will boost user experiences and get search engines to rank you higher. Managing Projects and Staff Is Easier.

Work Management 116

Work Management Marketing Management Godaddy Paid Search Agency 116

Biznology

MAY 4, 2016

The SEO ruined the content. </headdesk> </headdesk> My client thought the content had to read that way — after all, that’s what their SEO told them to do! Did they like the content? I’ve seen large SEO firms (and even content marketing companies) destroy well-written content.

SEO 80

SEO Paid Search Agency Training Advertising Agencies 80

Biznology

OCTOBER 16, 2013

Two of the main factors are relevancy and audience engagement. It is always important to keep relevancy in mind when guest posting as you will want to be publishing content on sites related to your niche or industry. How It Drives Organic Traffic. Internet Marketing Anchor text Blog Google Search engine optimization'

Lead Scoring 80

Lead Scoring Lead Ranking Wikipedia Internet Marketing 80

Biznology

OCTOBER 24, 2016

. “What kind of team do you need to create outside-in marketing content?” I run an internal center of excellence that helps IBM marketing teams create more outside-in marketing content. But let’s assume you do need to start from scratch to build a content marketing team from the ground up. Content strategist.

Enterprise Management 80

Enterprise Management CMS Development Lead Scoring Lead Ranking 80

Biznology

JANUARY 17, 2017

Strategies for list-building with alumni and influencers dovetailed with ones for engagement and content sharing of higher education topics and rich curation. When I found these posts, I would RT them, share related content and photos, and mention other alumni who were also Cubs fans. Next I launched a blog.

Social Media 80

Social Media Media Curation Education 80

Biznology

NOVEMBER 19, 2012

In the Traffic Sources section, you see the percent of people who come to your website from search, referrals (e.g. Number of Keywords Driving Traffic : A measure of a site’s effectiveness is the number of keywords drawing traffic. A site growing in content and popularity should draw traffic from more search queries.

Cost Per Click 80

Cost Per Click SEO CPC Marketing Analytics Tools 80

Biznology

FEBRUARY 8, 2019

And, in addition to having the right content strategy, matching your tone of voice is important. Your content needs to communicate that every time. You can’t rely solely on compelling content. And, think about using keywords that will drive traffic to your blog through search. Your blog has to offer value.

Blogger 112

Blogger Tips Opinions Impressions 112

Biznology

SEPTEMBER 14, 2012

An entire SEO campaign is based on the keywords that are chosen since they should be incorporated into every piece of content that is published as part of an online marketing campaign. Incorporating keywords naturally into the actual website content in order to improve rankings is really only one small part of the overall strategy.

Keywords 80

Keywords SEO Long Tail Marketing Amazon 80

Biznology

MAY 16, 2014

Search engines can drive highly relevant, qualified traffic. Not only are these kinds of links great for building your brand, but they can also drive highly targeted/qualified traffic. Finding industry leading sites is important because links from these sites will drive the most traffic. Identify Influential Sites/People.

Link Building 80

Link Building Analysis Ad Building Lead Scoring 80

Biznology

JULY 24, 2014

So let’s dive right in: Focus on creating great content for your customers. eBay’s biggest sin in the eyes of Google’s Panda update was offering lots of extremely thin content pages, frequently with few product details. Then begin beefing up the content on those pages. Diversify your traffic sources.

SEO 80

SEO Paid Search Agency Mobile Marketing Google 80

Biznology

NOVEMBER 8, 2012

Chances are, a relatively small set of words are both relevant to your product offerings and your client’s needs. Media relations and PR professionals need the right keywords to know how to build more relevant press releases and build better anchor text in them. Now we see a lasting plateau of traffic and engagement.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Biznology

SEPTEMBER 17, 2012

It is a measure of site’s relevance. It is a primary metric because every business should have a site that as relevant to its viewesr as possible. TRAFFIC SOURCES : Viewers come from 3 “Traffic Sources”: 1) Search, 2) Referral (e.g. This is also viewed in the “Traffic Sources” section.

Marketing Analytics Tools 80

Marketing Analytics Tools Analytics Google Planning 80

Biznology

AUGUST 4, 2015

I’ve examined the click-through patterns on repeat tweets, and each one gets about the same amount of traffic. If I tweeted stories only once, I would lose 75% of the traffic that I could get.” This is the same reason that ESPN and CNN repeat the same news stories (without updates, simply identical reports) throughout the day.

Work Management 80

Work Management Social Media Marketing Management Marketing Automation Services 80

Biznology

NOVEMBER 24, 2014

But an increase in rank doesn’t translate to an increase in business unless specific increases in web traffic and conversions occur. KEYWORD RESEARCH: Search engines look for a relevant match to the keywords that a consumer writes in a search query. So an analysis of competitor’s keywords, web traffic, and links should be present.

Cost Per Click 80

Cost Per Click SEO Marketing Proposals Lead Scoring 80

Biznology

SEPTEMBER 7, 2016

Dave Kerpen , best-selling author of Likeable Media , says that offering content other than blog content without collecting email addresses is the biggest lead gen mistake sales and marketing leaders are making! Don’t get me wrong – gated content is still a must. Where is the relevance in that?

Social Media 80

Social Media Linkedin Ideal Customer Profiles Media 80

Biznology

FEBRUARY 29, 2016

For example, if you’re pursuing a content marketing initiative without the involvement of an SEO, you’re going to miss link opportunities. Links assist and bolster other marketing strategies such as publicity campaigns and content marketing projects. You can’t silo link acquisition.

Link Building 80

Link Building Ad Building Acquisitions Lead Scoring 80

Biznology

APRIL 21, 2015

If your site isn’t mobile-native today, April 21, 2015, you might lose a little under 50% of all of your search traffic. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices. Unplayable content. Starting today. You might have a couple hours left.

Google 80

Google PageRank Mobile Marketing Search Marketing 80

Biznology

AUGUST 11, 2016

Xerox is Focused on Reaching Prospects with their Content – n ot Engaging Prospects using Content. Xerox CMO John Kennedy mentioned that they are using LinkedIn to share content with their followers. On their company page, they are sharing relevant content with their followers and specific audiences.

Linkedin 80

Linkedin Top of Funnel Marketing Automation Services Sales Qualified Leads 80

Biznology

DECEMBER 14, 2010

How much of your traffic comes from search engines? If you're like most businesses, you probably get a fair bit of your traffic from the Big G. What if you walked in tomorrow and all your search traffic dried up? Image by PhotoJonny via Flickr. by Tim Peter. How much from Google? But, what if it all went away? Can't imagine it?

Cost Per Thousand 80

Cost Per Thousand Cost per Acquisition Cost Per Click Google 80

Biznology

NOVEMBER 12, 2012

If you care about the success of your website at all, it’s essential to monitor traffic information, visitor sources, keywords that generated visitors, etc. If you notice a huge dip in traffic you can figure out what the problem is and remedy it quickly. Copy over the analytics code. using an analytics tool.

SEO 80

SEO Wikipedia Tagging Lead Scoring 80

Biznology

JUNE 11, 2015

Link acquisition can effectually integrate into the following marketing strategies: Content marketing. Content Marketing. One of the most natural partners for link building is content marketing. If you’re investing in content marketing, you should absolutely make links a priority as well. Public Relations (PR).

Online Marketing 80

Online Marketing Public Relations PPC Advertising Agencies 80

Biznology

FEBRUARY 24, 2014

Keywords that drive traffic for your brand may also keywords for big brands that are always going to have a higher rank than most companies. The best places to put keywords are in the: URL , Title Tag , Meta Description , Headers and Subheader, Page content, Anchor text and Alt text. Marketing Grader from HubSpot can tell you.

SEO 80

SEO Tools Tips Long Tail Marketing 80