Content Relevance Tips Traffic 
The Point
JULY 30, 2020
But it doesn’t necessarily take all new content or a massive blog redesign (read: time and money) to have even the most PR-centric blog start generating real value. Optimize post titles for search and engagement (and re-title older content if you need to.) Link keywords within blog content to relevant pages on your main Website.
The Point
OCTOBER 29, 2021
Lead nurturing has long since become more than just an email channel, as marketers expand nurture campaigns to include channels like remarketing, content syndication, paid social, and even direct mail. Consider conversations that drive subscriptions (“Interested in receiving great content like this in your mailbox every month?”)
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The Point
MARCH 23, 2023
The length of a test period depends on the traffic to the relevant page. Low traffic may mean that meaningful results could take weeks. If adopted and executed consistently, it can also provide insights into audience behavior and preferences that can inform other marketing channels, campaigns, content, and strategies.
The Point
SEPTEMBER 23, 2015
If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment. Optimize post titles for search.
The Point
DECEMBER 15, 2016
However, “recapture” techniques such as retargeting and email can play a role in B2B – and generate real ROI – if the volume of traffic to a particular landing page, and thus the number of people who abandon that form, merit the investment. As a result, the email has more relevance, more immediacy. Call to Action.
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