Digital B2B Marketing

NOVEMBER 8, 2011

The importance of fresh content increased last week for 35% of all Google searches ( announcement ). This latest algorithm update doesn’t focus on the quality or source of your content, it focuses on the timeliness of it. I often hear marketers say their older content is still relevant.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Barriers Search Marketing 100

Digital B2B Marketing

NOVEMBER 8, 2011

The importance of fresh content increased last week for 35% of all Google searches ( announcement ). This latest algorithm update doesn’t focus on the quality or source of your content, it focuses on the timeliness of it. I often hear marketers say their older content is still relevant.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Barriers Search Marketing 100

Digital B2B Marketing

JANUARY 24, 2013

If focusing on your audience took your blog to an area that isn’t relevant to your own business, you have gone too far. See 7 Steps to Find Your Content Marketing Sweet Spot for tips on avoiding this. This blog loses both a source of traffic and means of discovery.

B2B Marketing 100

B2B Marketing Paid Search Agency B2B Press 100

Digital B2B Marketing

FEBRUARY 27, 2013

Here is more info on finding your content sweet spot. Develop social media profiles for Jamie on the core relevant networks for your target audience. Begin sharing content that is relevant to your selected area of focus through each of Jamie’s relevant profiles. Create Short Form Content.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Campaigns Profiling 100