Chris Koch

Remove Content Remove Relevance Remove Tips Remove Traffic
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13 qualities of a good social media voice

Chris Koch

Lack of relevance is a ticket to deletionville. Gaining a reputation as the first with the latest news in your chosen subject area increases your relevance among others in your network and helps attract new followers. Rarely do those links lead to paid content. Participants need to stop and assess the waters before plunging in.

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15 qualities of a good social media voice

Chris Koch

Lack of relevance is a ticket to deletionville. We need to understand their experiences and offer content that fits their needs. For example, Twitter updates that come with a link to something deeper to read (such as news, opinion, tips, research, and thought leadership) are more likely to be passed on, or retweeted, to others.