The Effective Marketer

MARCH 22, 2012

Create sufficient content (how can we possibly keep up with demand for content?). And so, there are new roles coming down the pike based on each of the critical tasks mentioned before: Seed : Content strategist. Create a knowledge base with relevant content that your sales team can leverage during the sales cycle.

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Qualified Leads 100

The Effective Marketer

JANUARY 31, 2012

Note: This is a guest post by Brad Shorr is Director of Content & Social Media for Straight North. Most social platforms enable users to finely tune and personalize their incoming content, dooming any type of mass merchandising effort. LinkedIn for business updates relevant to employees and stakeholders.

Social Media 100

Social Media Media Merchandising Twitter 100

The Effective Marketer

FEBRUARY 9, 2012

It seems that every eBook, blog post, and webinar is now touting content marketing and inbound marketing as the go-to strategies for the new marketers. Content developed for inbound marketing should be more focused on your prospects’ problems and concerns than on your product or solution – Marketo. Capture your target.

Inbound Marketing 100

Inbound Marketing Paid Search Agency Marketo Banner Ads 100

The Effective Marketer

JUNE 29, 2011

Tell the sales reps what the giveaways are going to be, any details about lead capture devices, and other relevant information. That’s a great opportunity for marketers to get to know the target market better and listen first-hand to what customers have to say about the company, product, and competition. Promote your session.

Trade Show 100

Trade Show Tips Marketing Budget Creation Planning 100

The Effective Marketer

FEBRUARY 15, 2010

Analyze the results you get by segment (geography, products purchased, industry targeted, job titles, etc.) and start fine tuning the message, email design, subject line, date and time sent, and other relevant variables to each segment and you will start creating your own baseline. United States License. United States License.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

The Effective Marketer

JULY 21, 2009

Some blasphemous professionals on the other hand, caution us to be careful in our efforts, telling us we should really focus on those customers that love our produc t and not use social media targeting everyone. Who is our target? It is a great post and the content you provide is very helpful.I Maybe not so much. What is it for?

Social Media 100

Social Media Planning Work Management Social Marketing 100

The Effective Marketer

FEBRUARY 7, 2012

Just be careful to follow all relevant laws. However, even if you don’t have that information, you can still target your subscribers by publishing themed emails aimed at one or two specific segments. All in all, segmenting your audience and reaching out to them is a great way to make your emails more relevant, interesting and useful.

Email Marketing 100

Email Marketing Campaigns Template Merchandising 100