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Smashmouth Marketing

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MarketingSherpa Marketing Summit, Kim Albee of Genoo Talks Social Media Lead Gen

Smashmouth Marketing

Of those, about 10,471 are fairly well-targeted into our niche of B2B marketing. Kim: When you've got a long sales cycle, you've got to keep building the relationship and trust with your leads by delivering them information they value - that means information that's relevant to them and explains the issues you can help them resolve.

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MarketingSherpa Marketing Summit, Kim Albee of Genoo Talks Social Media Lead Gen

Smashmouth Marketing

Of those, about 10,471 are fairly well-targeted into our niche of B2B marketing. Kim: When you’ve got a long sales cycle, you’ve got to keep building the relationship and trust with your leads by delivering them information they value – that means information that’s relevant to them and explains the issues you can help them resolve.

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B2B Marketing and Sales Books: What's On Your Summer Reading List?

Smashmouth Marketing

His lessons on buyer personas (though not necessarily called that) are just as relevant today as they've ever been. Ardath spends a considerable amount of time discussing what she calls "Contagious Content," and with good reason - she understands the importance of content that spurs the prospect to move from reading to engaging.

B2B Sales 100