Kaon

MARCH 12, 2019

The opportunity that engenders is to drop features that are no longer relevant to the business and find ways to make new tools that eliminate waste and inefficiency in the process. What’s the biggest misconception in the interactive content marketing technology today? None of those technologies are particularly relevant to what we do.

Advertising Agencies 184

Advertising Agencies Enterprise Management Budget Programs Marketing Management 184

Kaon

JANUARY 9, 2017

If the goal of the app is to build trusted relationships with customers both pre and post purchase, marketers need to seriously think about relevant and engaging content that enriches user interaction with their brand throughout the ENTIRE buyers’ journey. evolving content 2.) Don’t ever budget for an “one-and-done” app.

Mobile Marketing 100

Mobile Marketing Advertising Agencies Paid Search Agency Interactive Marketing 100

Kaon

JULY 14, 2015

Nine out of 10 B2B marketers are actively using content marketing, regardless of their size or industry. Here are some lessons learning from the world of content marketing. The objective of content marketing has shifted from lead generation to developing effective engagement. Make content personal. Focus on engagement .

Deliverability 100

Deliverability Content Interactive Marketing Lead Ranking 100