Everything Technology Marketing

FEBRUARY 19, 2011

It will become an established marketing tactic that will be more tightly integrated with traditional tactics such as email, webcasts, live events, mobile marketing, and content marketing. One of my favorites is a content-centric approach. Remember your goal is to get your valuable information in front of the right target audience.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Everything Technology Marketing

MAY 24, 2010

Adapt to Stay Relevant Our entire approach to marketing has to change if we want to stay relevant and add value to the business in this new environment. With compelling content that is relevant, valuable, and of high quality. Other tactics are still relevant and effective.

Work Management 100

Work Management Marketing Management Marketing Budget B2B Marketing 100

Everything Technology Marketing

MARCH 14, 2011

1) Focus on the business buyer One of the biggest changes in marketing SaaS vs on-premise software is the makeup of your target audience. It requires a crystal clear definition of your target segments, target buyer personas, and the typical journey your buyers take from problem to buying decision to actual purchase.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Software Lead Ranking 100