Cintell

APRIL 30, 2019

The key to commercial success, whether digitally or traditionally, is to find the right customer at the right time in the right place and present them the right content. A sustainable persona platform and process is a critical first step to deepen customer understanding and serve as a guide for your content strategy and placement.

Ideal Customer Profiles 181

Ideal Customer Profiles Buyer Personas Social Networks Curation 181

Cintell

JANUARY 27, 2016

Tag contacts to persona and segment your database to improve targeting and lead gen campaign results. Leverage personas to understand the appropriate buying committee at target accounts for account based marketing. For Content Marketers. Here are 29 fresh ideas for putting your personas to work. For Demand Generation Marketers.

Demand Generation Agencies 100

Demand Generation Agencies Lead Ranking Paid Search Agency Ideal Customer Profiles 100

Cintell

FEBRUARY 7, 2019

The Cintell, Customer Intelligence Institute partnership will focus on targeting buyer persona strategies to increase sales and improve marketing driven campaigns. Their focus is B2B companies struggling with customer intelligence and need help hitting growth and revenue targets. says Terry Suppers, Chief Customer Officer, Cintell.

Advertising Agencies 100

Advertising Agencies Buyer Personas Paid Search Agency Companies 100

Cintell

FEBRUARY 3, 2016

2016 is also another year of massive change in marketing as buyers expect more relevance, channels become more congested with content, and marketers are tasked with owning more and more of the customer experience. I believe it is the only way for a business to stay relevant, and remain competitive in this brave new world.

Eloqua 100

Eloqua Buyer Personas Marketing Automation Services Marketo 100

Cintell

FEBRUARY 10, 2016

” “The #1 challenge for organizations is developing content that speaks to the buying audience. The role of portfolio marketing should own persona creation, defining the target segment, buyer need, and building out context to share insights with other teams. Output: Persona deployment, MQLs, SQLs. What Can We Do?

Buyer Personas 100

Buyer Personas Advertising Agencies Paid Search Agency Webinar Metrics 100

Cintell

MARCH 14, 2016

A wide variety of data types and insight are now being used to develop buyer personas that give us an understanding of the people within the companies we are targeting. Developing company personas means understanding companies in our target market beyond superficial attributes like headcount, revenue size, or location.

Planning 100

Planning Paid Search Agency Marketing Plans Buyer Personas 100

Cintell

FEBRUARY 25, 2015

Buyer personas should seek to understand our targets as humans – how they make decisions, what drives their actions, how they behave. Personas fail when they turn out to be a rehash of previously established sales intelligence, and offer little guidance on how to humanize a brand, as well as content.” – Tony Zambito. Personas should:

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Demographics Marketing Automation Services 100