Writing for the Web: The Human Algorithm and Zero-Sum SEO
B2B Memes
MAY 31, 2012
But for any content creator, SEO (as most people practice it, at least) is the kiss of death. If you want your content to work, write for people, not for search engines. That is, whatever you gain from writing for search engines, your site visitors lose through irrelevant or shallow content. It is something they simply accept.
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