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Are Social Reels Relevant for Brands?

Contently

Making Social Reels relevant depends on whether your brand is developing the right creative and making the best strategic decisions. With that in mind, here are five best practices—with some examples—for delivering engaging and relevant social Reels on Instagram and Facebook. That said, the ROI on Reels is not automatic.

Relevance 152
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LinkedIn for Business: 4 Ways B2B Marketers Can Reach Their Target Audience

KoMarketing Associates

I recently wrote about 5 ways B2B marketers can optimize their LinkedIn advertising, including tips around ad copy, creative, targeting, and utilizing specific types of campaigns. In my last post , I discussed a few different options for targeting on LinkedIn. Website Retargeting: targeting users that previously were on your site.

Linkedin 373
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Niche advertising: 7 actionable tactics for targeted marketing

Martech

More businesses are investing in targeted strategies to capture specific market segments, but navigating the challenges and staying ahead of the curve requires a strategic approach. The rise of social media platforms, advanced targeting tools and the increased demand for personalized content have reshaped the landscape.

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Accurate keywords are essential in contextual targeting

illumin

Using accurate keywords is a critical part of contextual targeting. Marketers need to use specific and relevant keywords to sell their brand. Use specific keywords for contextual targeting In contextual targeting , accurate keywords are essential. Relevance is a critical factor when choosing keywords.

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Yelp unveils enhanced ad targeting

Martech

Yelp has announced improvements to its ad-targeting capabilities through the expansion of its neural network usage. Yelp can now better identify suitable pictures for a brand’s local business profile by leveraging neural networks to intelligently identify the content in images. Its photo classification abilities. Why we care.

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Content + Intent Data: B2B Content That’s Relevant at the Right Time

Content4Demand

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. B2B Content That's Relevant at the Right Time.

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Why Human Content Plus AI-Driven Distribution Is The Future of Content Marketing

Marketing Insider Group

But, they are playing a significant role in the future of content marketing. In fact, 52% of business leaders have already implemented AI content generation tools into their content marketing strategies, and 64.7% In this article, we’re unveiling our tried-and-true formula for harmonizing AI and content marketing.