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Using psychology to make your content relevant

grow - Practical Marketing Solutions

The train wasn’t relevant to Donald, therefore his subconscious paid no attention to it when it went by. It’s a set of nuclei in the brain that controls what is relevant (things you pay attention to), and what isn’t. Your target audience needs to be enticed like never before. You can use their reticular formation to speak to their mind and be relevant. Content.

(Re)Creating a Distinctive and Relevant Brand

CMO Essentials

’ Today, HMH is a learning company specializing in content and media for lifelong learners.” ” Brands Need to Be Distinctive and Relevant. “Among the many things that brands need to be,” John told me, “first and foremost they need to be both distinctive and relevant. “Content is the fuel for making something known in public.

6 Ideas to Create More Relevant Lead Nurturing Emails

B2B Lead Generation Blog

But something I wanted to hear more about was relevance. recent MarketingSherpa survey of email recipients found that 58% of those who stop reading, disengage or unsubscribe later cite “lack of relevance” as a key factor. So, how do we better align align our email and nurturing messages with what is relevant to our audience? What content do they need?

How B2B Marketers Can Get Better Targeting and Deeper Insights

It's All About Revenue

They are grappling with the fact that the always-connected buyer’s behavior and preferences are constantly evolving, and marketers need to maximize the value of customer data in near-real time for better targeting and personalization, as well as to build lifetime value. Personas can be leveraged across several departments such as sales, marketing, advertising, and customer service.

Evangelizing a Content Marketing Program

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Content Marketing: Why 7 IV. Content Marketing: When 12 V. Content Marketing: How 17 VI.

How to Use Data to Create More Relevant Content

Hubspot

Content marketers don't just write, they write with purpose. While it may seem like a small distinction, it can mean the difference between wasting time and investing time in creating content that will deliver rankings, leads, and sales long after it's published. To help you figure out how to use data to inform your own content ideation process, I've come up with a plan.

How to Create Great, Targeted Content Based on Visitor Intent

Captora

Relevant, personalized content is among today’s digital marketers’ most effective tools to drive quality leads into the funnel. Personalize your content by asking questions about your target buyers and becoming familiar with the context of the ‘visitor intent’— What do they want to read? What types of content will engage them? Relevance.

Report: Targeting & Predictive Analytics Driving Changes in B2B Email

The Point

In “ Targeting, Predictive Tools & Intent Data Are Key Trends in Email Marketing Evolution ,” DGR’s Brian Anderson provides a comprehensive overview of the innovative techniques and tools contributing to changes in the way that B2B marketers utilize email marketing as part of their overall demand generation mix. The main barrier to greater segmentation, however, is content.

B2B vs. B2C: How Content Marketing Changes by Target Audience

Hubspot

When discussing content marketing, industry insiders tend to speak more to the experiences of B2C companies that are targeting consumers directly. It’s clear that there are some significant differences to be addressed in the way content marketing changes for B2B versus B2C target audiences. It all comes down to developing an innate understanding of your target audience.

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Why the Word Relevant is More Important Than Ever for CMOs

It's All About Revenue

From the apps to the games to the videos, there is so much "stuff" that's fighting for the attention of YOUR customer or buyer - the need to be relevant has never been more important. The chart below reflects the findings of research regarding people's actions after receiving irrelevant content. Can you guess which one it was? So what does that mean for marketers?

Mat Release Relevancy

Brandpoint

What PR Pros Need to Know About Content Services. Media relations mixes with strategic outreach initiatives to ensure brand messaging is on target. These dilemmas are why content services become more relevant with each passing day. Here are the top reasons to add content services to your PR plan. The post Mat Release Relevancy appeared first on Brandpoint.com.

Content Methodology: A Best Practices Report

Content. Practices Report Copyright © 2016 Contently. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV. Components of a Content Methodology V. Create a Content Plan VI. Contents “ If you want to learn. content possible based. Engage with target. the content creation and.

Understanding Content Targeting: 6 Steps to getting it Right

Hinge Marketing

You know you need to create premium content in order for your online marketing strategy to work – but have you focused on the issues and topics that keep your target audience up at night? Does your audience really understand the relevancy of the services you offer? Additional Resources. How Hinge Can Help.

5 Reasons Email Marketing is Still Relevant

Puzzle Marketer

Develop a Highly Targeted Message E-mail marketing is a targeted method of reaching people who are interested in your products or services.  You can use this information to better target future campaigns and create stronger calls-to-action. 4. With e-mail, you have complete control over the content, delivery method and recipient list.  You can divide your contacts into groups based on their purchase history and market directly to their specific interests so that every newsletter is relevant to their preferences.

Semantic Search: Keyword Choices and Relevancy

Marketing Action

The report showcases four content factors which the authors feel correlate to higher rankings: Semantically relevant and semantically comprehensive wording. Long form/higher word-count content. Enriched content with diverse media. Easy to read content. Co-citation is a clustering method used to identify similar content through shared citations. Page B.

Q&A with Ardath Albee: Driving Smart Marketing with Digital Relevance

It's All About Revenue

Delivering on the promise of relevance is a core goal for all marketers, but it appears that there are significant disconnects in organizations’’ abilities to strategically execute on this across all integrated activities. Marketers are too focused on the notion of creating content, and must better allocate their energy to developing a more focused strategy that aligns with content. “This reality is reflected in the high percentages of marketers who say their content marketing is ineffective. web and content teams)? Content Marketing

Staffing and Launching Your Content Marketing Program

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Staffing Your Content Team 24 VI. Pros, Cons, and Costs of the Top 10 Content Distribution.

Online Display Advertising, Targeting, and Capturing Leads

NuSpark

Lead generation and lead nurturing both can be done via a targeted display campaign. Services offered- social- retargeting-behavioral targeting, mobile, affiliate. Specific targeting. Google in particular offers a multitude of targeting options to limit waste coverage and laser-focus a message.  Placements: These are specific websites where you want to target your ads.

How CMOs Can Make Big Data Relevant to the Sales Team

Crimson Marketing

Most large companies do a decent job of tracking large amounts of structured data, such as information found in their CRM, marketing automation, data management, web analytics and content management systems. This enabled the sales teams to immediately demonstrate their relevance when communicating to their buyers in healthcare. Fast forward to the present. Begin With a Pilot.

HubSpot Launches New Version to Deliver Better-Targeted Content

Customer Experience Matrix

Apologies if that’s a bit jargony; it just means the lists are always current. - “smart calls to action” which are dynamic content blocks driven by the smart lists. That is, users define which contents go to members of different lists. Dynamic email content, for example, is available in 14 of the 22 systems in our VEST report. But it removes a major annoyance. workflows (hah!

Boost Demand Generation Using Target Ready Buyer Models

Tony Zambito

The promises of demand generation as well as content marketing are to overcome the hype and truly enable businesses to transform and adapt.  A critical way to do this – and admittedly easier said than done – is to become buyer-centered as oppose to product-centered.  Enabling Marketing and Sales with Target Ready Buyer Models. ©All rights reserved by Kenny Madden.

Study: How Much of Your Content Marketing Is Effective?

Copyright © 2015 Contently. contently.com By Jordan Teicher Study: How Much of Your Content. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. billion dollars on content marketing this year, and that number is growing fast. Our content measurement survey from. 68% 16.7%

Using Data for Targeted Marketing: Discerning Drivers from Distractions

CMO Essentials

Just as early sailors were able to use the stars for navigation with minimal technology, though; even the most minimally analytical-minded marketers can still use data for targeted marketing. Naturally, when most marketers look to data to inform and enrich their efforts, they look to the data they have on the most relevant people – their buyers and customers.

Semantic Search: Keyword Choices and Relevancy

Marketing Action

The report showcases four content factors which the authors feel correlate to higher rankings: Semantically relevant and semantically comprehensive wording. Long form/higher word-count content. Enriched content with diverse media. Easy to read content. Co-citation is a clustering method used to identify similar content through shared citations. Page B.

Be Relevant or Die: The New Nature of Nurture

Modern B2B Marketing

Author: Will Spendlove Nearly three-quarters of online customers are frustrated by brands that showcase irrelevant content and promotions. Harnessing relevance in your marketing efforts involves engaging , relevant , personalized content – you’ve heard it all before. Companies who are doing ‘the relevance thing’ well aren’t in the majority. Time to get relevant!

5 Essential tools to attract a relevant audience to your blog

grow - Practical Marketing Solutions

Let’s look at five great social media tools to ensure you attract a relevant audience to your blog posts. 1. The people that follow you on Twitter are some of the most likely targets for your blog post but you need to have a strategy for reaching them. Target People Who Know You Using Google Author. Find Relevant Keywords Using Google Keyword Tool. Summary.

Marketing Technology: 3 Solutions You Can't Live Without

Marketing Technology: The 3 Solutions You Can’t Live Without sponsored by:eBook Table of Contents The State of Marketing Technology Demands of the Modern Marketer Inside the Marketing Technology Explosion Marketing Technology Landscape What Marketing Technology Do You Really Need? conversion ● Execute nurture campaigns with personalized content to. video content. Whether.

How To Use Dark Posts on Facebook and LinkedIn to Increase Relevance

Modern B2B Marketing

Facebook and LinkedIn both offer this feature (although on LinkedIn it is called “Direct Sponsored Content”). The Benefits of Using Dark Posts: You can create dark posts for promoting a product or service to a specific targeted audience:  You’re able to target an audience that you know will find that ad more relevant than when it is shared with a broader audience.

25 Content Marketing Tools To Jumpstart Your Content Marketing Strategy

B2B Marketing Insider

Creating and finding good, relevant content to share with your target audience is hard work. But thankfully there are lots of great time-saving content marketing tools out there to make this process easier for you. have listed some of my favorite tools below to help you brainstorm content ideas and put together great content […]. Content Marketing

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Q&A with Ardath Albee: Driving Smart Marketing with Digital Relevance

It's All About Revenue

Delivering on the promise of relevance is a core goal for all marketers, but it appears that there are significant disconnects in organizations’’ abilities to strategically execute on this across all integrated activities. “This reality is reflected in the high percentages of marketers who say their content marketing is ineffective. web and content teams)?

The Domino Theory of B2B Content Marketing

B2B Lead Generation Blog

Let me illustrate the answer with a case study where I first learned about what I will refer to as the “domino theory” of content marketing. That’s a perfect metaphor for content marketing in B2B, not just within the buying cycle, but across the lifecycle of a customer. Too often, marketers think of content marketing as only text and graphics; white papers, e-books or infographics.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content.

Using Big Data To Target The Right Consumers With The Right Offers

Buzz Marketing for Technology

Posted in Behavioral Targeting Big Data Customer Experience eCommerce Personalization. The aggregation and use of big data are crucial to segmenting and targeting your individual customers with the appropriate experiences. It requires employing predictive behavioral targeting and optimization techniques to remove the complexity. This tactic ensures visitors see content relevant only to their loyalty level and behavior. While rules-based targeting may work, it won’t get you very far when you’re trying to personalize offers for millions of site visitors.

Geodemographics: Using Location-Based Segments for Targeted Marketing

Marketing Action

Quite a lot, as it turns out – especially to marketers trying to reach all of us with relevant messages. Segmentation strategies have long been a powerful way to target certain audiences, and geographic information is a key piece of the puzzle. They’re also used to create segments of prospects in order to target them more effectively. What does your address say about you?

Rethinking Referral Marketing: Understand Your Target Audience

Hinge Marketing

In order to encourage referrals — and ultimately to generate new business — it’s essential that you understand your target audience of buyers and influencers. With this kind of targeted focus, you will be able to much more effectively speak to the concerns of your target audience — and consequently encourage referrals based on your expertise and reputation.

Three Types of Relevant Internal Links to Boost SEO

Biznology

This is what I said: Relevance :  Before you rush off and create links from every page in your domain to every other page in your domain, a loud note of caution. The key is to create relevant links. With each internal link you build, ask yourself if your target audience will want to click it. This passage begs the question: What are relevant links? Stepping-stone links.

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B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content.

Lead Nurturing: What it is, and what it is not

B2B Lead Generation Blog

Blasting your entire database with a new case study that’s unlikely to be relevant to many list members. 3. Offering content that promotes your company’s products and services and does not take into account your prospects’ interests or needs at their stage of buying. Sharing content that’s relevant and valuable, even if they never buy from you. 2. You might also like.

Stop the Waste! How to Get the RIGHT People to Convert on Your Targeted Ads

Modern B2B Marketing

Rather than create targeted and personalized ads that can bring more of the right leads to a company’s website at the very start, marketers tend to pull out all of the stops later on. Investing even a minimal effort in targeted and personalized advertising can have a huge impact on outreach—both in terms of quantity and quality at the top-of-the-funnel. Author: Mike Telem Think fast!

Is B2B Content Engagement Heading In The Wrong Direction?

Tony Zambito

When it comes to the state of B2B content marketing and engagement, this proverb is on the mark.   According to a recent study by Track Maven , one among a few on this topic, shows both B2B and B2C marketers have increased their publishing of content in 2015 by as much as 35 to 40%. The Track Maven study found that content engagement decreased by 17% in the same period. 

Permission Marketing Drives White Paper Relevance

NuSpark

Your prospects have access to vast amounts of content, and they want it on their terms. Not only is there too much going on in our lives, but also we have greater access to the content that will educate and entertain us. They offer quality, relevant educational content. In short, white papers allow you to enter into an educated, informed conversation with your targeted buyer. Related Posts: Sales Best Practices include Marketing-Sales Alignment How B2B Buyers Have Changed- and the Role of Content & Social Media Is Blogging Right for my Business?

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content.

Get Into Your Buyer’s Psyche To Create Relevant Digital Marketing

Biznology

deep understanding of your target audience will do more to shape your digital media marketing plan than nearly anything else. That’s because after the strategic objectives, defining your target market is the most critical step in designing a successful digital marketing campaign. What do you ask when defining target audiences? Photo credit: Wikipedia. Pew Research Center.