How to Apply a B2B Buyer Persona to Your Content Marketing Strategy
Marketing Interactions
JUNE 23, 2017
In this post, I’ll discuss how the details of a buyer persona inform a content marketing strategy. She wants to be able to use a tool that will allow her to identify issues for a department and provide guidance on actions to take. Seeing both sides of a pain point is helpful when generating content to address a buyer persona’s needs.
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