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The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. And of course, keyword stuffing, as an SEO tactic, is long dead. nursery that understands the importance of content marketing and SEO may very well want to optimize content on its site for both types of queries—but they will be different pieces of content.

The 20 Best SEO Rank Tracker Tools

Webbiquity

Web analytics tools like Google Analytics or Clicky are great for the former. For the latter, SEO practitioners and digital marketers turn to rank tracker (a.k.a. rank checking or rank monitoring) tools. There are SEO rank tracker tools to fit almost any budget or need. Sample review: “I have used just about every keyword ranking tool that exists.

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15 Questions to Ask When Hiring an SEO Professional (Seriously)

Webbiquity

Making sure your site is as highly visible as possible in search and maximizing visits requires professional SEO help—whether that comes from inside your company, or from an expert SEO consultant or agency. If you’re hiring SEO expertise from the outside, how do you make sure you’ve found the best expert or agency for your needs? These are often your best leads.

SEO 96

How a Content Refresh Can Help You Stay Relevant

Modern B2B Marketing

Author: Elaine Ip If you’re a savvy digital marketer, you’ve probably been on the content marketing train for years. Bonus points for you, but is that pile of existing content starting to look a little stale? For those in a fast-paced industry, some of your best content might start to look stale after only a year or two. Why Should I Spend Time Refreshing Old Content?

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. forced to get even leaner and meaner over the past eight years. • New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. B2B marketers are expected to use that data, in combination with new tools for content.

48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

” While he wasn’t referring to SEO (which wouldn’t really exist for another 16 years), the lyrics certainly apply. SEO practices which may be very effective one day are useless the next,  and then actually invite penalties, before being once again ignored. So what’s an SEO professional to do? Guides to SEO for Beginners. ” SEO Tutorial.

27 Must Use SEO Tools for Incredible Content Marketing Results

Writtent

Content marketing is about creating, optimizing, and distributing valuable content to grow your web presence and steer the actions of consumers. Not too hard if you have the right skills and strategy, but without an arsenal of SEO tools at your disposal, you are bound to waste time and money. Below is a list of the best SEO tools out there right now.

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How to Use Data to Create More Relevant Content

Hubspot

Content marketers don't just write, they write with purpose. While it may seem like a small distinction, it can mean the difference between wasting time and investing time in creating content that will deliver rankings, leads, and sales long after it's published. To help you figure out how to use data to inform your own content ideation process, I've come up with a plan.

11 (of the) Best SEO Tools and Keyword Research Guides of 2012

Webbiquity

With its progression of benignly named yet ferocious algorithm updates (Farmer, Panda, Penguin), Google continues, in its efforts to battle webspam, to confound and make life more difficult for legitimate SEO professionals and their clients as well. What are the best tools for finding and eliminating broken links? Which tools work best outside the U.S.? SEO Tools and Reviews.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. forced to get even leaner and meaner over the past eight years. • New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. B2B marketers are expected to use that data, in combination with new tools for content.

Ad Retargeting: It’s About Context, Relevance & Value

Synecore

The exponential the increase in “big data” aggregation has paved the way for advanced online advertising technologies such as ad retargeting, which allows brands to micro-segment their audience in order to serve up contextually relevant ads in just the right place and at just the right time. Context, Relevance, and Value. Be relevant without being creepy. Annoyance Factor.

20 Content Marketing Tools to Rely on From Start to Finish

KoMarketing Associates

When used effectively, content marketing can help build your brand, attract new business, support SEO initiatives, and improve your reputation across the industry. However, truly impactful content strategies require some very hard work and dedication. Thankfully, there are many online marketing tools available that can help to save time and bring strategies to the next level.

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The Top 10 Free Content Analytics Tools

Contently

So you’re consistently pumping out engaging content and have a solid distribution strategy in motion. Now you need to know how that content is performing, who’s visiting your website, and how you can hook your audience so they’ll return. For every content marketer worrying about engagement stats, there are options, many of which are free. Google Analytics.

Is Author Rank Really Relevant?

Hubspot

The underlying assumption is that more important websites are likely to receive more links from other websites. I’m holding my nose because this little stinker gave birth to the SEO business, the biggest pile of online marketing doo-doo of the millennium. If you’re an SEO, you may have got new job security -- new games to play. Create relevant content.

27 More Remarkable SEO Guides, Tips and Tactics

Webbiquity

As noted in part one of the best SEO posts roundup for last year, with all the significant changes announced by Google in the past 12 months (at least six, detailed in a pair of posts below), “These are indeed “interesting times” for SEO professionals, with rapid and wide-ranging changes to the search landscape being announced at an accelerating pace.” In Search of SEO?

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B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. forced to get even leaner and meaner over the past eight years. • New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. B2B marketers are expected to use that data, in combination with new tools for content.

SEO Isn’t Mystical

Salesfusion

What you need to know to break through the SEO jargon. With terms like “white hat” and “black hat,” it’s easy to see why SEO has gotten a rap as some type of internet sorcery that only the highly trained can master. But once you take a closer look, SEO isn’t actually as difficult as it seems at first glance. Keep Your “SEO Dictionary” Handy. and that will help your SEO.

SEO 60

Three Types of Relevant Internal Links to Boost SEO

Biznology

This is a valid concern because of Google’s tendency to quash widespread SEO tactics. This is what I said: Relevance :  Before you rush off and create links from every page in your domain to every other page in your domain, a loud note of caution. The key is to create relevant links. But in the age of Penguin, high-quality, relevant internal links can help with ranking.

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The state of the nation on SEO, content strategy and earned media

grow - Practical Marketing Solutions

Mark: In your book Optimize you stated that, “Content is not just King, it’s the Kingdom.” Lee Odden :  Solving marketing problems in terms of the attraction, engagement and conversion is all still very centered around content and strategic content creation. Search doesn’t exist without content. The number of people using these tools is growing.

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35 SEO Copywriting Tips for Rocking Content

Writtent

 . SEO copywriting refers to the art of writing copy that ranks well in search. Writing search engine optimized content is also about engaging readers, building authority, and selling products. To help you please both your readers and the search engines, we’ve compiled a list of 35 of the best SEO copywriting tips for rocking content, all of which are based on actual experience.

SEO 61

About SEO Shortcuts, SEO Tools, and Productive SEO Campaign Development

KoMarketing Associates

SEO is filled with the notion that there are shortcuts. When I first started SEO consulting it felt like the reason a large percentage of companies were interested in SEO was because they believed it was a shortcut to online marketing success ( it was free, right? ). Why You Can’t Start With SEO Shortcuts. Google Penguin Updates and SEO Shortcuts.

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10 Simple SEO Basics for Better Rankings

Act-On

Good SEO isn’t hard. And while there are some advanced concepts to SEO, and there are times to hire an agency, most of the SEO you need to do is simple. The truth is, effective SEO is easier than many of the other things marketers struggle with – challenges like proving ROI, tracking customers across multiple channels, or even just creating great content.

SEO 94

Semantic Search: Keyword Choices and Relevancy

Marketing Action

SEO experts Marcus Tober, Dr. Leonhard Hennig, and Daniel Furch are back with another edition of ranking correlations and ranking factors in the 2014 Ranking Factors Study. The report showcases four content factors which the authors feel correlate to higher rankings: Semantically relevant and semantically comprehensive wording. Long form/higher word-count content.

Semantic Search: Keyword Choices and Relevancy

Marketing Action

SEO experts Marcus Tober, Dr. Leonhard Hennig, and Daniel Furch are back with another edition of ranking correlations and ranking factors in the 2014 Ranking Factors Study. The report showcases four content factors which the authors feel correlate to higher rankings: Semantically relevant and semantically comprehensive wording. Long form/higher word-count content.

Using Top-of-Funnel Content to Drive SEO Results

KoMarketing Associates

When thinking about the conversion funnel in relation to SEO, B2B marketers should aim to provide content that meets the needs of searchers no matter what phase of the buying process they are in. While creating content for bottom-of-funnel buyers is important (and likely more promising to convert), this does not mean that other phases should be overlooked. Search Query: Desire.

Should You Align Your Content Marketing and SEO Efforts?

Synecore

Although the two disciplines cover much of the same ground — they are both concerned with distributing fresh, original content to address the problems, needs, and wants of a target audience — many companies still manage these two aspects of content creation separately. The question, then, is how can you align your efforts to optimize and market content? 1. Keywords. Takeaway.

Be Relevant or Die: The New Nature of Nurture

Modern B2B Marketing

Author: Will Spendlove Nearly three-quarters of online customers are frustrated by brands that showcase irrelevant content and promotions. Harnessing relevance in your marketing efforts involves engaging , relevant , personalized content – you’ve heard it all before. Companies who are doing ‘the relevance thing’ well aren’t in the majority. Time to get relevant!

This One Thing Has Become The New SEO Reputation Management Secret This Year

Webbiquity

But it doesn’t stop there – you have to continually expand content and build incoming links for these properties too. For example, you could reference content pieces from your LinkedIn articles to your Twitter profile, and boost its “trust”, resulting in higher rankings for that web property. 2) Social Proof. Free tools to get you started. Guest post by Jon Rognerud.

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37 Fantastic SEO Guides, Tips and Tactics

Webbiquity

Considering that the average b2b website gets about 40% of traffic from organic search , with some sites getting as much as two-thirds of all visits via search engines, effective search engine optimization (SEO) remains a vital strategy. But precisely what constitutes “best practices” in SEO is a continually (and lately, rapidly) moving target. Create link-worthy content.

19 Excellent Guides to SEO Link Building

Webbiquity

But like SEO more generally, it has evolved. Image credit: SEO Book. Which link building tools and tactics still have value? FREE Link Building Tools For Post-Penguin Success by WebMechanix. ” Do be a bit cautious with link building tools however; despite abiding by Google guidelines, the MyBlogGuest tool was hit with a Google penalty. ”).

Get the Biggest SEO Bang for Your Content Marketing Buck

B2B Marketing Insider

One of the biggest questions we get from our customers is how to get the most value from their content marketing budget. So like any decent and respectable content marketer, we do our best to answer our customers’ top questions. My biggest secrets for SEO and your content marketing budget? Content doesn’t have to be that expensive. Content Marketing

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The Top 10 Best Resources to Learn About SEO

Vertical Response

So, how do you make sure your website appears in relevant search results? This is where search engine optimization ( SEO ) comes in. To ensure sure your website is as relevant as possible and when it comes to wowing search engines, you’ll want to learn as much as possible about search engine optimization from the pros. SEO websites and blogs. 1. SEO tools. 8.

21 Decoded SEO Terms Everyone Should Know

Vertical Response

Do Search Engine Optimization ( SEO ) terms have you confused? With the assistance of our SEO manager Chipper Nicodemus , we’ve hooked you up with a glossary of the most oft-used words and their definitions. Common techniques include keyword stuffing, duplicate content, unrelated backlinks and more. These tools can help take the guesswork out of writing meta descriptions.

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5 Predictions for SEO in 2016

Act-On

Ever watched a big SEO update roll out? But there are several SEO trends that continue to gather more and more steam, and they will probably shape 2016 in one way or another. 1. User engagement is SEO 2.0. It included content formatting, readability scores, and other design and usability factors. Good – or even great – content is essential.

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The Four Best Online Survey Tools

Webbiquity

What content will be most valuable and compelling to them? That’s what these tools are designed to do. Survey tools can be valuable in both the pre-CRM stage (asking questions of unknown website visitors to help with content, messaging, and design) and post-CRM phase (customer and prospect research). visiting a certain page, exit intent). Google Review Count:  260.

Five tools to help with your social media makeover

grow - Practical Marketing Solutions

Here are five cool tools you can use that just might deliver some new “oomph” to your social media efforts:  1. Easily Optimize Your Content for Google  . If you have a well-established blog with a large amount of traffic, you may not be too concerned about optimizing your content for Google.  Lead Converter is a useful tool for capturing attention.  percent.

Tools 96

Two more Google Webmaster Tools tips and tricks

Biznology

Last week I shared a couple Google Webmaster Tools tips and tricks  with you. If you have been obsessing on your Google Analytics numbers, cruising the SEO boards, and picking through MOZ and Woorank , wondering what Google wants and needs from you while scratching your head, then let me enlighten you! This week, I have three more, sitemaps, data highlighting, and site speed. Events.

Getting SEO Right: Simple Steps to Better Organic Rankings

Captora

However, organic search (SEO) remains mysterious to a lot of marketers. I’m going to focus on some of the key aspects that will help you get higher in the ranking- architecture and content. Well, technically speaking, a bot is a software application that runs automated tasks (scripts) over the internet; the thing that ‘crawls’ your site to discover and access content.

Google Analytics & Webmaster Tools for ROI

Confluent Forms

Google Analytics and Google Webmaster Tools can be overwhelming to many people, especially business owners that don''t have the time and background to delve into charts and formulate web strategies based off of the information found within. And that is the crux of this new offering: empowering you to realize more value from your website.

A new process to quantify content marketing success

grow - Practical Marketing Solutions

This post explains an exciting new opportunity for content marketing measurement. Just a few years ago, Internet content was a novelty, and consumers spent endless hours discovering new sites. content marketing measurement process. Publishing content is no longer the finish line – it is the starting line.  Content that isn’t seen and shared creates no economic value.