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10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO

Webbiquity

As noted here last week , ranking highly in search requires writing great content, making smart use  of Google Webmaster Tools, and building or earning high-authority backlinks. But there’s more involved in generating high, and highly relevant, organic search traffic. How can you identify the highest-value keywords for your content? SEO Keyword Guides and Tools.

How to Use Data to Create More Relevant Content

Hubspot

Content marketers don't just write, they write with purpose. While it may seem like a small distinction, it can mean the difference between wasting time and investing time in creating content that will deliver rankings, leads, and sales long after it's published. To help you figure out how to use data to inform your own content ideation process, I've come up with a plan.

48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

” While he wasn’t referring to SEO (which wouldn’t really exist for another 16 years), the lyrics certainly apply. SEO practices which may be very effective one day are useless the next,  and then actually invite penalties, before being once again ignored. So what’s an SEO professional to do? Guides to SEO for Beginners. ” SEO Tutorial.

23 Expert SEO Link Building Guides and Tools

Webbiquity

What tools are most helpful in link building efforts? Find the answers to those questions and more here in almost two dozen of the best link-building guides and tool reviews of the past year. Six Degrees Of SEO Bacon & B2B Link Building Q&A by Search Engine Land. 10 Extraordinary Examples of Effective Link Bait by The Daily SEO Blog. Backlink Tools.

Content Methodology: A Best Practices Report

Content. Practices Report Copyright © 2016 Contently. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV. Components of a Content Methodology V. Create a Content Plan VI. Contents “ If you want to learn. content possible based. the content creation and. Competitive Content.

27 Must Use SEO Tools for Incredible Content Marketing Results

Writtent

Content marketing is about creating, optimizing, and distributing valuable content to grow your web presence and steer the actions of consumers. Not too hard if you have the right skills and strategy, but without an arsenal of SEO tools at your disposal, you are bound to waste time and money. Below is a list of the best SEO tools out there right now.

10 Simple SEO Basics for Better Rankings

Act-On

Good SEO isn’t hard. And while there are some advanced concepts to SEO, and there are times to hire an agency, most of the SEO you need to do is simple. The truth is, effective SEO is easier than many of the other things marketers struggle with – challenges like proving ROI, tracking customers across multiple channels, or even just creating great content.

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11 (of the) Best SEO Tools and Keyword Research Guides of 2012

Webbiquity

With its progression of benignly named yet ferocious algorithm updates (Farmer, Panda, Penguin), Google continues, in its efforts to battle webspam, to confound and make life more difficult for legitimate SEO professionals and their clients as well. What are the best tools for finding and eliminating broken links? Which tools work best outside the U.S.? SEO Tools and Reviews.

5 Predictions for SEO in 2016

Act-On

Ever watched a big SEO update roll out? But there are several SEO trends that continue to gather more and more steam, and they will probably shape 2016 in one way or another. 1. User engagement is SEO 2.0. It included content formatting, readability scores, and other design and usability factors. Good – or even great – content is essential.

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27 More Remarkable SEO Guides, Tips and Tactics

Webbiquity

As noted in part one of the best SEO posts roundup for last year, with all the significant changes announced by Google in the past 12 months (at least six, detailed in a pair of posts below), “These are indeed “interesting times” for SEO professionals, with rapid and wide-ranging changes to the search landscape being announced at an accelerating pace.” In Search of SEO?

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About SEO Shortcuts, SEO Tools, and Productive SEO Campaign Development

KoMarketing Associates

SEO is filled with the notion that there are shortcuts. When I first started SEO consulting it felt like the reason a large percentage of companies were interested in SEO was because they believed it was a shortcut to online marketing success ( it was free, right? ). Why You Can’t Start With SEO Shortcuts. Google Penguin Updates and SEO Shortcuts.

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Staffing and Launching Your Content Marketing Program

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Staffing Your Content Team 24 VI. Pros, Cons, and Costs of the Top 10 Content Distribution.

Three Types of Relevant Internal Links to Boost SEO

Biznology

This is a valid concern because of Google’s tendency to quash widespread SEO tactics. This is what I said: Relevance :  Before you rush off and create links from every page in your domain to every other page in your domain, a loud note of caution. The key is to create relevant links. But in the age of Penguin, high-quality, relevant internal links can help with ranking.

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Semantic Search: Keyword Choices and Relevancy

Marketing Action

SEO experts Marcus Tober, Dr. Leonhard Hennig, and Daniel Furch are back with another edition of ranking correlations and ranking factors in the 2014 Ranking Factors Study. The report showcases four content factors which the authors feel correlate to higher rankings: Semantically relevant and semantically comprehensive wording. Long form/higher word-count content.

Get the Biggest SEO Bang for Your Content Marketing Buck

B2B Marketing Insider

One of the biggest questions we get from our customers is how to get the most value from their content marketing budget. So like any decent and respectable content marketer, we do our best to answer our customers’ top questions. My biggest secrets for SEO and your content marketing budget? Content doesn’t have to be that expensive. Content Marketing

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Is Author Rank Really Relevant?

Hubspot

The underlying assumption is that more important websites are likely to receive more links from other websites. I’m holding my nose because this little stinker gave birth to the SEO business, the biggest pile of online marketing doo-doo of the millennium. If you’re an SEO, you may have got new job security -- new games to play. Create relevant content.

Study: How Much of Your Content Marketing Is Effective?

Copyright © 2015 Contently. contently.com By Jordan Teicher Study: How Much of Your Content. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. billion dollars on content marketing this year, and that number is growing fast. Our content measurement survey from. 68% 16.7%

The state of the nation on SEO, content strategy and earned media

grow - Practical Marketing Solutions

Mark: In your book Optimize you stated that, “Content is not just King, it’s the Kingdom.” Lee Odden :  Solving marketing problems in terms of the attraction, engagement and conversion is all still very centered around content and strategic content creation. Search doesn’t exist without content. The number of people using these tools is growing.

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Ad Retargeting: It’s About Context, Relevance & Value

Synecore

The exponential the increase in “big data” aggregation has paved the way for advanced online advertising technologies such as ad retargeting, which allows brands to micro-segment their audience in order to serve up contextually relevant ads in just the right place and at just the right time. Context, Relevance, and Value. Be relevant without being creepy. Annoyance Factor.

SEO Isn’t Mystical

Salesfusion

What you need to know to break through the SEO jargon. With terms like “white hat” and “black hat,” it’s easy to see why SEO has gotten a rap as some type of internet sorcery that only the highly trained can master. But once you take a closer look, SEO isn’t actually as difficult as it seems at first glance. Keep Your “SEO Dictionary” Handy. and that will help your SEO.

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Semantic Search: Keyword Choices and Relevancy

Marketing Action

SEO experts Marcus Tober, Dr. Leonhard Hennig, and Daniel Furch are back with another edition of ranking correlations and ranking factors in the 2014 Ranking Factors Study. The report showcases four content factors which the authors feel correlate to higher rankings: Semantically relevant and semantically comprehensive wording. Long form/higher word-count content.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. forced to get even leaner and meaner over the past eight years. • New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. B2B marketers are expected to use that data, in combination with new tools for content.

The Jig is Up—SEO Starts With Good Content.

Sales Engine

The role of Search Engine Optimization (SEO) has changed substantially over the last 10 years. SEO today only rewards good content. If you’re sending people to sites that are really not very good, but you’ve sent them there because of SEO tricks, then people are not going to come back to your site. Creating that quality content is a different story. That's Crazy!

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35 SEO Copywriting Tips for Rocking Content

Writtent

 . SEO copywriting refers to the art of writing copy that ranks well in search. Writing search engine optimized content is also about engaging readers, building authority, and selling products. To help you please both your readers and the search engines, we’ve compiled a list of 35 of the best SEO copywriting tips for rocking content, all of which are based on actual experience.

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The Beginner’s Guide To SEO

B2B Marketing Insider

Ranking high for SEO keywords is a core objective of most content marketing programs, and rightly so. What is SEO? Search Engine Optimization, or SEO, is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results. There are two types of SEO: onsite and off-site: Onsite SEO is what ‘you’ say about yourself.

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37 Fantastic SEO Guides, Tips and Tactics

Webbiquity

Considering that the average b2b website gets about 40% of traffic from organic search , with some sites getting as much as two-thirds of all visits via search engines, effective search engine optimization (SEO) remains a vital strategy. But precisely what constitutes “best practices” in SEO is a continually (and lately, rapidly) moving target. Create link-worthy content.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. forced to get even leaner and meaner over the past eight years. • New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. B2B marketers are expected to use that data, in combination with new tools for content.

19 Excellent Guides to SEO Link Building

Webbiquity

But like SEO more generally, it has evolved. Image credit: SEO Book. Which link building tools and tactics still have value? FREE Link Building Tools For Post-Penguin Success by WebMechanix. ” Do be a bit cautious with link building tools however; despite abiding by Google guidelines, the MyBlogGuest tool was hit with a Google penalty. ”).

This One Thing Has Become The New SEO Reputation Management Secret This Year

Webbiquity

But it doesn’t stop there – you have to continually expand content and build incoming links for these properties too. For example, you could reference content pieces from your LinkedIn articles to your Twitter profile, and boost its “trust”, resulting in higher rankings for that web property. 2) Social Proof. Free tools to get you started. Guest post by Jon Rognerud.

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Should You Align Your Content Marketing and SEO Efforts?

Synecore

Although the two disciplines cover much of the same ground — they are both concerned with distributing fresh, original content to address the problems, needs, and wants of a target audience — many companies still manage these two aspects of content creation separately. The question, then, is how can you align your efforts to optimize and market content? 1. Keywords. Takeaway.

The Top 10 Best Resources to Learn About SEO

Vertical Response

So, how do you make sure your website appears in relevant search results? This is where search engine optimization ( SEO ) comes in. To ensure sure your website is as relevant as possible and when it comes to wowing search engines, you’ll want to learn as much as possible about search engine optimization from the pros. SEO websites and blogs. 1. SEO tools. 8.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. forced to get even leaner and meaner over the past eight years. • New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. B2B marketers are expected to use that data, in combination with new tools for content.

Be Relevant or Die: The New Nature of Nurture

Modern B2B Marketing

Author: Will Spendlove Nearly three-quarters of online customers are frustrated by brands that showcase irrelevant content and promotions. Harnessing relevance in your marketing efforts involves engaging , relevant , personalized content – you’ve heard it all before. Companies who are doing ‘the relevance thing’ well aren’t in the majority. Time to get relevant!

21 Decoded SEO Terms Everyone Should Know

Vertical Response

Do Search Engine Optimization ( SEO ) terms have you confused? With the assistance of our SEO manager Chipper Nicodemus , we’ve hooked you up with a glossary of the most oft-used words and their definitions. Common techniques include keyword stuffing, duplicate content, unrelated backlinks and more. These tools can help take the guesswork out of writing meta descriptions.

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11 tips and tools to jump-start your SEO

Biznology

Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a search engine for particular keywords. If What do the numbers tell us about the importance of SEO? Here are 11 tips and tools to jump-start your SEO. Photo credit: Sean MacEntee.

Two more Google Webmaster Tools tips and tricks

Biznology

Last week I shared a couple Google Webmaster Tools tips and tricks  with you. If you have been obsessing on your Google Analytics numbers, cruising the SEO boards, and picking through MOZ and Woorank , wondering what Google wants and needs from you while scratching your head, then let me enlighten you! This week, I have three more, sitemaps, data highlighting, and site speed. Events.

A new process to quantify content marketing success

grow - Practical Marketing Solutions

This post explains an exciting new opportunity for content marketing measurement. Just a few years ago, Internet content was a novelty, and consumers spent endless hours discovering new sites. content marketing measurement process. Publishing content is no longer the finish line – it is the starting line.  Content that isn’t seen and shared creates no economic value.

Five tools to help with your social media makeover

grow - Practical Marketing Solutions

Here are five cool tools you can use that just might deliver some new “oomph” to your social media efforts:  1. Easily Optimize Your Content for Google  . If you have a well-established blog with a large amount of traffic, you may not be too concerned about optimizing your content for Google.  Lead Converter is a useful tool for capturing attention.  percent.

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Keywords Matter, Keywords Don’t Matter – How To Make Sense of SEO Evolution

Act-On

There are several articles about keywords being dead on pretty much every website that covers SEO. Semantic search is at the crux of how keyword usage for SEO has changed. If you read articles or listen to SEO webinars of experts talking about keywords, they often talk about how we should now think of keywords as if they were concepts or topics. Are keywords dead? Keyword Dos.

How to Teach Yourself SEO in 30 Days

Hubspot

However, the truth is, if you are doing any kind of online marketing, having even a basic understanding of SEO can help you deliver more successful strategies and campaigns. So to help set you up for success, we've put together a 30-day plan designed to give you a better sense of how SEO works, how it fits into your strategy, and what tools you can use to measure and report on your efforts.

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7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance

KoMarketing Associates

However, as I discussed in a recent column on Search Engine Land, LinkedIn has historically been overlooked by SEOs in favor of other social media platforms, primarily due to the fact that links in profiles and discussions aren’t really “SEO friendly” (links incorporate a “ nofollow ” attribute). How else are you using LinkedIn to boost SEO performance?

Google Analytics & Webmaster Tools for ROI

Confluent Forms

Google Analytics and Google Webmaster Tools can be overwhelming to many people, especially business owners that don''t have the time and background to delve into charts and formulate web strategies based off of the information found within. And that is the crux of this new offering: empowering you to realize more value from your website.

Why You Won't Recognize SEO in Five Years

Hubspot

As marketers, we've gotten quite good at evolving our playbooks when it comes to SEO. And for the first time this isn't just a matter of adding a new chapter to our SEO strategy, it's a matter of creating entire new playbooks. To this point, SEO has predominantly revolved around browser-based search engines. That's where content consumption has historically started.

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