B2B Marketing Traction

SEPTEMBER 30, 2013

Headlines offer a way for visitors to more easily scan and navigate your content. One way to do this is to use different levels of headlines (H1, H2, H3 and more) to break up text and show your site visitors how you’ve organized your blog post or page content at a glance.

Marketing Websites 100

Marketing Websites Search Marketing SEO B2B Marketing 100

B2B Marketing Traction

OCTOBER 12, 2012

There are some optimization elements that should be built into every site, but the critical factor now is content. Quality content on your site and sharing that content on quality social media sites (NOT content farms) so that others like it, comment on it, and begin to follow you as a subject or industry thought leader.

Internet Marketing 100

Internet Marketing Pricing Price Consulting 100

B2B Marketing Traction

DECEMBER 10, 2014

Content marketing. Here’s a graph from a study about content marketing – the latest tactic for B2B marketers. 58% of survey respondents said that the number one factor that makes content marketing effective is relevance to the audience. How do you increase relevance? Digital marketing.

Tactics 100

Tactics B2B Marketing Planning B2B 100

B2B Marketing Traction

AUGUST 22, 2011

My conclusion is that as long as you are blogging about your company, industry, products and services, you should set up the blog within your business website to add valuable relevant content and drive more traffic to the site. Having both a website and blog with separate domains would allow you to have four results per page.

Marketing Websites 100

Marketing Websites Domain Opinions Consulting 100

B2B Marketing Traction

DECEMBER 22, 2010

SEO Has Changed. Some SEO companies keep doing the same old tactics – and you’re expecting but not getting great results. You need to crank out content that your prospects will find of value and that puts your company, product and services at the top of the list for the searches your prospects are doing.

Online Marketing 100

Online Marketing Planning Buzz Paid Search Agency 100

B2B Marketing Traction

JANUARY 27, 2012

Your website doesn’t have relevant content. You don’t have SEO metatags. and great relevant content and images, that also allow you to maintain the content if you wish to moving forward. If you’re not getting found, you’re losing leads and potential revenues.

Sales Qualified Leads 100

Sales Qualified Leads Tagging High Quality Lead Keywords 100

B2B Marketing Traction

FEBRUARY 14, 2011

Your search engine optimization (SEO) company, maybe despite claiming that their tactics are above board ( white hat tactics), tricked the system with black hat tactics that go against search engine guidelines. ” We Don’t Know What We Don’t Know About SEO. De-listing was a disaster after all he had invested in SEO.

PageRank 100

PageRank Guidelines SEM Vendors 100

B2B Marketing Traction

DECEMBER 21, 2011

People’s eyes view print marketing pieces in a Z format and on-screen marketing content in an F. He explained that people first scan across the headline of an ad (“Is this relevant to me?”), He reinforces the importance of putting your most important information at the top and making your content very scan-able.

Paid Search Agency 100

Paid Search Agency B2B Marketing Eye-Tracking Advertising Agencies 100

B2B Marketing Traction

OCTOBER 16, 2015

The client had contracted to have their website updated in WordPress, which provided an opportunity to easily add missing content, clean up existing content, and optimize all of the pages. Web developers and SEO providers took note of this, because it is rare for Google to announce algorithm changes in advance.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100