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The 17 Best Keyword Research Tools for SEO and SEM


Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. And of course, keyword stuffing, as an SEO tactic, is long dead. nursery that understands the importance of content marketing and SEO may very well want to optimize content on its site for both types of queries—but they will be different pieces of content.

The Difference Between SEO & SEM

Puzzle Marketer

For those of you just starting to dabble in online marketing, we wanted to provide a quick explanation as to the difference between SEO and SEM. SEO stands for Search Engine Optimization, and it refers to the process of increasing your website’s search engine ranking for a specific keyword or set of keywords. Said another way, search engines look for specific things on and off of your website that determines whether or not it’s relevant for a specific query, and SEO is the goal of doing those things. So then what is SEM? That would certainly help.

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The Right SEM Strategy for Schools


Search engine marketing (SEM) is comprised of both search engine optimization (SEO) and pay-per-click (PPC) campaigns. Where SEO and PPC Differ. SEO is about building a strong content foundation that earns you more attention as time goes on. Yet there comes a tipping point at which your SEO-optimized digital assets provide exponential returns. On-page SEO.

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3 Tips for Hospitals To Fuel Content Marketing with SEM Data


As many of us know, SEM/PPC is an established source of patient acquisition for health systems and hospitals. Fathom has certainly seen great results with structured campaigns promoting specific service lines that send users to relevant landing pages with prominent calls-to-action. Writing engaging and compelling content that your audience wants (AKA, content marketing).

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The Top 10 Best Resources to Learn About SEO

Vertical Response

So, how do you make sure your website appears in relevant search results? This is where search engine optimization ( SEO ) comes in. To ensure sure your website is as relevant as possible and when it comes to wowing search engines, you’ll want to learn as much as possible about search engine optimization from the pros. SEO websites and blogs. 1. SEO tools. 8.

Beginner’s Guide to SEO: Basic Steps Marketers Need To Know (Pt. 1)

Crimson Marketing

SEO and SEM is one of those specializations that many of you think requires an expert to manage. When a reader does a web search for a query, they’re scanning links provided by the search engine, clicking on the ones appearing to have the most relevant and desired information. DO NOT WRITE FOR SEO. In many cases, that is a very true assessment.

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Avoid These 5 SEO Faux Pas

Vertical Response

You may have read our posts praising the virtues of creating engaging content , and heard us extol the importance of responding to reader or customer feedback and making appropriate adjustments. Today we’re going to take a look at five thing your business should stop doing if you want to make sure you have killer Search Engine Optimization ( SEO ). All rights reserved.

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5 Ways to Use Paid Search & SEO Together

Vertical Response

Paid search and SEO work in different ways to get visitors to your website. Conversely, SEO is relatively cost free, but optimization efforts can take a long time to impact organic rankings. Since paid search and SEO are dependent on keywords, it makes sense that both disciplines should be looked at through a similar lens. Odds are, those keywords are very relevant to your business and may have a good chance at converting organically as well. Start creating content around those keywords to increase your ranking in SERPs. 2. Get Content Ideas.

4 SEO Link-Building Changes You Need to Know

Vertical Response

Search engine optimization (SEO) is constantly evolving, and unless you work in the industry, it can be hard to keep track of all of the changes. If you’re trying to figure out how to keep abreast of – and navigate – SEO changes , read on. 1. Instead of focusing on quantity, work on quality, recommends our SEO Manager, Chipper Nicodemus. It’s not likely.

6 Ways to Keep SEO and Content Sittin’ in a Tree, K-I-S-S-I-N-G

Vertical Response

Well, in the bathroom stall of Small Biz High School, you will surely find SEO <3′s Content. SEO has always had the hots for content, but never had the courage to make it known to the world. After a slew of Google updates that attacked poor, low quality content, SEO and content are now the cutest couple on the block. Diversity. No Minimums.


About SEO Shortcuts, SEO Tools, and Productive SEO Campaign Development

KoMarketing Associates

SEO is filled with the notion that there are shortcuts. When I first started SEO consulting it felt like the reason a large percentage of companies were interested in SEO was because they believed it was a shortcut to online marketing success ( it was free, right? ). Why You Can’t Start With SEO Shortcuts. Google Penguin Updates and SEO Shortcuts.

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22 Tantalizing Content Marketing Stats and Facts


With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. Already widespread, content marketing will continue to grow. Visual and video content will become increasing important. Stats About Content Marketing Use and Trends. 1.

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4 Simple Ways Pinterest Can Boost Your SEO Game

Vertical Response

We know you’ve been busting your hump pinning away, and you’ve been hitting the search engine optimization (SEO) work hardcore. Putting a solid effort into Pinterest can pay off in more ways than one, and we’re talking about some nice SEO boosting! The goal of any SEO activity is to be prominently featured in the SERPs, otherwise known as search engine ranking pages.

Why don’t more marketers use keyword research?


The main point of the talk was about building brands using the methods Mike and I promote in our book: Outside-In Marketing: Using Big Data to Guide Your Content Marketing. When they inevitably find your content, condition the conversation towards your brand. In this way, keywords become a tagging system that governs what content is needed. All kinds of data living together.

What You Need to Know About Using Google AdWords Content Campaigns

Vertical Response

If you’re new to Search Engine Marketing and/or using Pay-Per-Click ads, you may not be familiar with Google’s Content Search Network also known as the Google Display Network. Google’s Content Search Network allows you to expand your reach and get your ad in front of new audiences with targeted placement ads. What is Google’s Content Network? Have any tips to add to ours?

The 21 Best Content Curation Tools


Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Fortunately, content marketers don’t have to do it all themselves. Create and source user-generated content fast with simultaneous collaboration.

31 Expert Guides to Maximizing Online Brand Visibility – WPO


Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.),  the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility. Add SEO to the list above and you’ve got WPO.

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The Secret to Content Optimization for People and Search

Vertical Response

Working as a content marketing director, my team and I are responsible for the creation, editing, publishing and optimization of dozens of pieces of content each week. We strive to create relevant, meaningful and ultimately useful information for our readers. So, how do we optimize our content for search, but create content for people? Content Rules .

12 SEO Experts Weigh In on SEO 2014 Predictions

Marketing Action

SEO is a particularly dynamic field, and those of us working in these trenches like to share our thoughts about this ever-changing environment. I’ve taken the opportunity to interview a dozen well-regarded experts in the industry, and ask the two biggest SEO questions on marketers’ minds for 2014. What big changes to the SEO industry do you predict will take place this year?

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Backlinks: Why They Still Matter and How to Build Them

Vertical Response

Here’s a brief history of links: Wild West Times (pre 2012): This was a wild time for SEO, when nearly any tactic was fair game and Google didn’t enforce many of their regulations. The painful realization (for some) that these tactics were no longer beneficial for clients and companies provided a much needed reality check to the SEO industry. What is a natural link?

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Pandas, Penguins, Hummingbirds, Oh My! How to Keep Up With the Latest SEO Trends


Doesn''t it seem like every time you turn around there''s a new SEO update? It can be very confusing to stay up to date with everything going on in the world of SEO. It may be even harder if you''re not an SEO expert who understands the terminology of these updates. To get started, create a stream on Twitter of some terms that are relating to SEO. Danny Sullivan.

What Google’s Latest Panda Update Means for Your SEO

Vertical Response

When Google’s so-called Panda update dropped in 2011, it turned the world of search on its head: quality, not keywords, would dominate from here on out and content would be king. We chatted with search experts to find out what you can do to make sure your company’s content and search strategies are firing on all cylinders. If whatever you’re doing isn’t the best content, you’re going against what they have a $300 billion interest in maintaining.”. Instead, consider SEO as just one facet of an overall marketing goal. Create valuable content.

Start With Relevant, Aspire To Remarkable


About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Start With Relevant, Aspire To Remarkable September 17th, 2010 | By Jeremy Victor One truth that we can all agree to is that anyone can be a publisher today.

The Death of SEO? The Evolution of Search Engine Marketing

KoMarketing Associates

The Death of SEO. That is the title of the Forbes article forwarded to me this weekend proclaiming SEO will be dead in the near distant future. tend to ignore articles writing the epitaph of SEO but this one struck a chord with me. Either way, I can’t help feeling frustrated by how SEO continues to get portrayed. The Definition of SEO. Probably. Certainly.

SEO is the Top Skill for Digital Marketers


In case you didn’t know, I am IBM’s representative to the Google Tech Council, a consortium of B2B tech search engine marketing (SEM) leaders. We meet quarterly at Google’s offices to share best practices and new innovations in SEM. Why is SEO such an important skill for digital marketing? But, as it stands, SEOs are very rare within companies.

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Google Retires Google Authorship

Vertical Response

” This isn’t shocking because majority of Authorship implementation was done by SEOs and marketers who were trying to get a leg up on the competition. Muller also mentioned that Search users will still continue to see Google+ posts from friends and pages when they’re relevant to the query. Did you use Google Authorship? Why or why not? Share away in the comments.

The Top Skills In-Demand for Today’s Hybrid Content Marketer

Modern B2B Marketing

Fueled by the internet boom, content marketing especially has seen explosive growth over the past five years. Last year, job listings for content marketers grew nearly 350% on between 2011 and 2015. This year, Fractl did a follow-up study on the hiring climate that showcases the rise of the hybrid content marketer—part artist, part technician. Share them below!

The 10 New Rules for SEO

Marketing Action

First, a quick overview: Search engine optimization (SEO) is the process of making a site and its content highly relevant for search engines and searchers. When successful, it helps a site gain ranking for relevant words and phrases. Search engine marketing (SEM) is a combination of the two. Optimize your site content for search engines by…. Title tag.

The 26 Best WordPress Plugins


WordPress is far and away the most popular content management system (CMS) for websites. Certainly another reason though is the universe of WordPress plugins—helpful add-ons for site management, customization, content development and promotion, email list building, connections to other applications and online services, and much more. Showcase reviews: Blogging Wizard (Content).

Content and Pay Per Click – Using them Together for Success

Vertical Response

With the rise of social media and Google’s search algorithm favoring new and unique content, there’s been a lot of buzz these days around producing content. All this great content provides businesses with a unique opportunity to gain new customers. If your business isn’t currently producing content for your prospects and customers, you should definitely start now. Writing and producing content that speaks to your target audience is a fantastic way to get your name out there and build trust with potential customers. All rights reserved.


A Beginner’s Guide to Google Webmaster Tools

Vertical Response

Google Webmaster Tools is a free resource that gives you a ton of useful information,” says Chipper Nicodemus, our Search Engine Optimization (SEO) Manager. Business owners can use this information to add products, remove under-performing products, and create relevant blog content that uses these keywords.”. Content Keywords. Your website is like a high-performance car.

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25 of the Best Web Presence Optimization Guides of 2012


PR, social media, and the production of fresh, high-quality content are vital for maximizing search engine visibility. Online advertising doesn’t directly affect organic search, but it is a vital component of online visibility and can support social and content marketing efforts. Influencer Marketing – What it is, and Why YOU Need to be Doing it by The Daily SEO Blog.

87 More Vital Social Media Marketing Facts and Stats for 2012


Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends. Content Marketing Findings. MindJumpers ). 3.

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Anyone with a New Idea is a Crank Until the Idea Succeeds


While “search plus social plus content” is inarguably inelegant, it was suggested that other terms such as “online marketing” or “inbound marketing” already covered the concept of web presence optimization (WPO). Anything about your company or products that appears somewhere online—whether owned, earned or paid content—contributes to your web presence.

B2B Marketing & Pinterest: 5 Tips for Becoming the Ultimate Pinner

Modern B2B Marketing

Should they?  If they care about or spend money on any of the following, then the answer is definitely “yes”: SEO – While there are many (conspiracy) theories about how the big search engines score social media linking, connecting Pinterest, AKA the  3 rd  largest social network in the world , to your site really can’t do anything but help. Fresh content creates the most waves. Earth.

20 Tremendous Digital Marketing Stats and Facts


But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. After SEM, online display advertising (banner ads and retargeting) capture the biggest share of online spending at 34%, representing roughly 10% of total marketing budgets. Relevate ). Image credit: MarketingProfs. combined.

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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1


” Nearly a quarter prefer video content to text. Content Sharing Trends in 2010 [Infographic] by Pamorama Pam Dyer reports on data from AddThis showing the top methods for sharing information from more than 300 options. Not too surprisingly, Facebook is the #1 method for passing along content, followed by email and then Twitter. Or that 73% of U.S. And 73% of U.S.