The Difference Between SEO & SEM
JANUARY 30, 2013
For those of you just starting to dabble in online marketing, we wanted to provide a quick explanation as to the difference between SEO and SEM. SEO stands for Search Engine Optimization, and it refers to the process of increasing your website’s search engine ranking for a specific keyword or set of keywords. Said another way, search engines look for specific things on and off of your website that determines whether or not it’s relevant for a specific query, and SEO is the goal of doing those things. So then what is SEM? That would certainly help.
3 Tips for Hospitals To Fuel Content Marketing with SEM Data
JUNE 23, 2014
As many of us know, SEM/PPC is an established source of patient acquisition for health systems and hospitals. Fathom has certainly seen great results with structured campaigns promoting specific service lines that send users to relevant landing pages with prominent calls-to-action. Writing engaging and compelling content that your audience wants (AKA, content marketing).
17 (of the) Best AdWords and SEM Guides of 2011
MARCH 14, 2012
That’s just one entire category of searches that should, rightfully, be removed from any relevant analysis. pages with a conversion form and limited content). The best approach is to use organic SEO and paid search (e.g., Discover the answers to these questions and many more here in 17 of the best AdWords and SEM guides of the past year. First, there is a headline.
21 Decoded SEO Terms Everyone Should Know
JULY 16, 2014
Do Search Engine Optimization ( SEO ) terms have you confused? With the assistance of our SEO manager Chipper Nicodemus , we’ve hooked you up with a glossary of the most oft-used words and their definitions. Common techniques include keyword stuffing, duplicate content, unrelated backlinks and more. SEM SEM stands for search engine marketing. Fear not!
The Top 10 Best Resources to Learn About SEO
FEBRUARY 24, 2015
So, how do you make sure your website appears in relevant search results? This is where search engine optimization ( SEO ) comes in. To ensure sure your website is as relevant as possible and when it comes to wowing search engines, you’ll want to learn as much as possible about search engine optimization from the pros. SEO websites and blogs. 1. SEO tools. 8.
Beginner’s Guide to SEO: Basic Steps Marketers Need To Know (Pt. 1)
AUGUST 25, 2015
SEO and SEM is one of those specializations that many of you think requires an expert to manage. When a reader does a web search for a query, they’re scanning links provided by the search engine, clicking on the ones appearing to have the most relevant and desired information. DO NOT WRITE FOR SEO. In many cases, that is a very true assessment.
Avoid These 5 SEO Faux Pas
OCTOBER 6, 2014
You may have read our posts praising the virtues of creating engaging content , and heard us extol the importance of responding to reader or customer feedback and making appropriate adjustments. Today we’re going to take a look at five thing your business should stop doing if you want to make sure you have killer Search Engine Optimization ( SEO ). All rights reserved.
5 Ways to Use Paid Search & SEO Together
MARCH 17, 2015
Paid search and SEO work in different ways to get visitors to your website. Conversely, SEO is relatively cost free, but optimization efforts can take a long time to impact organic rankings. Since paid search and SEO are dependent on keywords, it makes sense that both disciplines should be looked at through a similar lens. Odds are, those keywords are very relevant to your business and may have a good chance at converting organically as well. Start creating content around those keywords to increase your ranking in SERPs. 2. Get Content Ideas.
About SEO Shortcuts, SEO Tools, and Productive SEO Campaign Development
MAY 11, 2012
“ SEO is filled with the notion that there are shortcuts. When I first started SEO consulting it felt like the reason a large percentage of companies were interested in SEO was because they believed it was a shortcut to online marketing success ( it was free, right? ). Why You Can’t Start With SEO Shortcuts. Google Penguin Updates and SEO Shortcuts.
4 SEO Link-Building Changes You Need to Know
SEPTEMBER 17, 2014
Search engine optimization (SEO) is constantly evolving, and unless you work in the industry, it can be hard to keep track of all of the changes. If you’re trying to figure out how to keep abreast of – and navigate – SEO changes , read on. 1. Instead of focusing on quantity, work on quality, recommends our SEO Manager, Chipper Nicodemus. It’s not likely.
22 Tantalizing Content Marketing Stats and Facts
MARCH 8, 2016
With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. Already widespread, content marketing will continue to grow. Visual and video content will become increasing important. Stats About Content Marketing Use and Trends. 1.
6 Ways to Keep SEO and Content Sittin’ in a Tree, K-I-S-S-I-N-G
MARCH 25, 2013
Well, in the bathroom stall of Small Biz High School, you will surely find SEO <3′s Content. SEO has always had the hots for content, but never had the courage to make it known to the world. After a slew of Google updates that attacked poor, low quality content, SEO and content are now the cutest couple on the block. Diversity. No Minimums.
12 SEO Experts Weigh In on SEO 2014 Predictions
JANUARY 3, 2014
SEO is a particularly dynamic field, and those of us working in these trenches like to share our thoughts about this ever-changing environment. I’ve taken the opportunity to interview a dozen well-regarded experts in the industry, and ask the two biggest SEO questions on marketers’ minds for 2014. What big changes to the SEO industry do you predict will take place this year?
4 Simple Ways Pinterest Can Boost Your SEO Game
OCTOBER 16, 2013
We know you’ve been busting your hump pinning away, and you’ve been hitting the search engine optimization (SEO) work hardcore. Putting a solid effort into Pinterest can pay off in more ways than one, and we’re talking about some nice SEO boosting! The goal of any SEO activity is to be prominently featured in the SERPs, otherwise known as search engine ranking pages.
SEO is the Top Skill for Digital Marketers
DECEMBER 6, 2012
In case you didn’t know, I am IBM’s representative to the Google Tech Council, a consortium of B2B tech search engine marketing (SEM) leaders. We meet quarterly at Google’s offices to share best practices and new innovations in SEM. Why is SEO such an important skill for digital marketing? But, as it stands, SEOs are very rare within companies.
What You Need to Know About Using Google AdWords Content Campaigns
AUGUST 13, 2013
If you’re new to Search Engine Marketing and/or using Pay-Per-Click ads, you may not be familiar with Google’s Content Search Network also known as the Google Display Network. Google’s Content Search Network allows you to expand your reach and get your ad in front of new audiences with targeted placement ads. What is Google’s Content Network? Have any tips to add to ours?
31 Expert Guides to Maximizing Online Brand Visibility – WPO
APRIL 29, 2014
Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility. Add SEO to the list above and you’ve got WPO.
The Death of SEO? The Evolution of Search Engine Marketing
JULY 26, 2012
The Death of SEO. That is the title of the Forbes article forwarded to me this weekend proclaiming SEO will be dead in the near distant future. tend to ignore articles writing the epitaph of SEO but this one struck a chord with me. Either way, I can’t help feeling frustrated by how SEO continues to get portrayed. The Definition of SEO. Probably. Certainly.
The Secret to Content Optimization for People and Search
APRIL 17, 2013
Working as a content marketing director, my team and I are responsible for the creation, editing, publishing and optimization of dozens of pieces of content each week. We strive to create relevant, meaningful and ultimately useful information for our readers. So, how do we optimize our content for search, but create content for people? Content Rules .
What Google’s Latest Panda Update Means for Your SEO
SEPTEMBER 3, 2013
When Google’s so-called Panda update dropped in 2011, it turned the world of search on its head: quality, not keywords, would dominate from here on out and content would be king. We chatted with search experts to find out what you can do to make sure your company’s content and search strategies are firing on all cylinders. If whatever you’re doing isn’t the best content, you’re going against what they have a $300 billion interest in maintaining.”. Instead, consider SEO as just one facet of an overall marketing goal. Create valuable content.
Backlinks: Why They Still Matter and How to Build Them
SEPTEMBER 9, 2014
Here’s a brief history of links: Wild West Times (pre 2012): This was a wild time for SEO, when nearly any tactic was fair game and Google didn’t enforce many of their regulations. The painful realization (for some) that these tactics were no longer beneficial for clients and companies provided a much needed reality check to the SEO industry. What is a natural link?
Content and Pay Per Click – Using them Together for Success
MARCH 11, 2014
With the rise of social media and Google’s search algorithm favoring new and unique content, there’s been a lot of buzz these days around producing content. All this great content provides businesses with a unique opportunity to gain new customers. If your business isn’t currently producing content for your prospects and customers, you should definitely start now. Writing and producing content that speaks to your target audience is a fantastic way to get your name out there and build trust with potential customers. All rights reserved.
Pandas, Penguins, Hummingbirds, Oh My! How to Keep Up With the Latest SEO Trends
MARCH 26, 2014
Doesn''t it seem like every time you turn around there''s a new SEO update? It can be very confusing to stay up to date with everything going on in the world of SEO. It may be even harder if you''re not an SEO expert who understands the terminology of these updates. To get started, create a stream on Twitter of some terms that are relating to SEO. Danny Sullivan.
MAY 18, 2010
The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search. When assessing B2B client resources for optimization, most marketers focus on web pages and increasingly, digital assets and social media content. Tim Holmes SEO is very important for developing your business.
The 10 New Rules for SEO
JUNE 10, 2013
First, a quick overview: Search engine optimization (SEO) is the process of making a site and its content highly relevant for search engines and searchers. When successful, it helps a site gain ranking for relevant words and phrases. Search engine marketing (SEM) is a combination of the two. Optimize your site content for search engines by…. Title tag.
Google Retires Google Authorship
AUGUST 29, 2014
” This isn’t shocking because majority of Authorship implementation was done by SEOs and marketers who were trying to get a leg up on the competition. Muller also mentioned that Search users will still continue to see Google+ posts from friends and pages when they’re relevant to the query. Did you use Google Authorship? Why or why not? Share away in the comments.
Start With Relevant, Aspire To Remarkable
SEPTEMBER 17, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Start With Relevant, Aspire To Remarkable September 17th, 2010 | By Jeremy Victor One truth that we can all agree to is that anyone can be a publisher today.
A Beginner’s Guide to Google Webmaster Tools
JULY 2, 2014
Google Webmaster Tools is a free resource that gives you a ton of useful information,” says Chipper Nicodemus, our Search Engine Optimization (SEO) Manager. Business owners can use this information to add products, remove under-performing products, and create relevant blog content that uses these keywords.”. Content Keywords. Your website is like a high-performance car.
Anyone with a New Idea is a Crank Until the Idea Succeeds
NOVEMBER 12, 2012
While “search plus social plus content” is inarguably inelegant, it was suggested that other terms such as “online marketing” or “inbound marketing” already covered the concept of web presence optimization (WPO). Anything about your company or products that appears somewhere online—whether owned, earned or paid content—contributes to your web presence.
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends. Content Marketing Findings. MindJumpers ). 3.
20 Tremendous Digital Marketing Stats and Facts
FEBRUARY 2, 2016
But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. After SEM, online display advertising (banner ads and retargeting) capture the biggest share of online spending at 34%, representing roughly 10% of total marketing budgets. Relevate ). Image credit: MarketingProfs. combined.
B2B Marketing & Pinterest: 5 Tips for Becoming the Ultimate Pinner
Modern B2B Marketing
MAY 7, 2012
Should they? If they care about or spend money on any of the following, then the answer is definitely “yes”: SEO – While there are many (conspiracy) theories about how the big search engines score social media linking, connecting Pinterest, AKA the 3 rd largest social network in the world , to your site really can’t do anything but help. Fresh content creates the most waves. Earth.
25 of the Best Web Presence Optimization Guides of 2012
MARCH 11, 2013
PR, social media, and the production of fresh, high-quality content are vital for maximizing search engine visibility. Online advertising doesn’t directly affect organic search, but it is a vital component of online visibility and can support social and content marketing efforts. Influencer Marketing – What it is, and Why YOU Need to be Doing it by The Daily SEO Blog.
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
” Nearly a quarter prefer video content to text. Content Sharing Trends in 2010 [Infographic] by Pamorama Pam Dyer reports on data from AddThis showing the top methods for sharing information from more than 300 options. Not too surprisingly, Facebook is the #1 method for passing along content, followed by email and then Twitter. Or that 73% of U.S. And 73% of U.S.
RIP Google Keyword Tool – What to Use Instead
SEPTEMBER 2, 2013
The Google Keyword Tool has long been the standard for anyone in the SEO, SEM or content spaces, but early this week we received news that Google pulled the plug on the Keyword Tool. Plug in a few relevant words (for your business) and Ubersuggest will give you hundreds of results. 2. They provide competitive results and even CPC data for the SEM folks out there. 3. No need pop the bubbly for this retirement: Yet another beloved Google Tool has been axed in its prime, (anyone remember Google Reader ?). ” Here are our top three favorites: 1.
How to Write a Winning Pay Per Click Ad
OCTOBER 9, 2013
In paid search, no matter how well an account is structured or how aggressively you bid on keywords, it still may not be enough to get that click if you aren’t writing engaging and relevant ad copy. Every pay per click ad has certain elements that make it meaningful and relevant to your target audience in order to get that click. Create Relevant and Consistent Landing Pages.
4 Content Strategies for B2B Corporate Blogging
APRIL 4, 2011
Real-Time Activity Stream 4 Content Strategies for B2B Corporate Blogging Derek Edmond | Apr 1, 2011 | 0 Comments No matter how much planning and goal setting goes into a B2B corporate blog, the writing and content ultimately is what will make a blog successful. The B2B blog team must develop content that resonates with a target audience and is tailored around specific goals.
Relevance and Content Key in Search Engine marketing
Social Marketing Forum
NOVEMBER 19, 2010
Companies try to optimize their sites for keywords that are relevant to their business (and if they are good also relevant for the search engine user). The Internet user and relevance increasingly are key. But all other steps, from search, over social media to looking for relevant information – and therefore content – on websites, blogs and other online properties, is where today’s marketers should pay attention to. People – and therefore prospects and buyers – are prepared, in exchange for relevant information, to trade in a part of their privacy.
How To Use Increasing Digital Marketing Budgets
JANUARY 7, 2014
Do: Keep your content fresh, relevant and invaluable. Content Creation & Strategy Google Analytics Marketing Automation/Email Marketing Online Advertising/SEM/Display SEO stats So, you have more digital-marketing budget this year. Congratulations! You’re probably not alone, at least according to recent history. What to do with this money? Enough said.
How to Pick Keywords That’re Kind of a Big Deal
APRIL 19, 2013
This (hopefully) directs users to information relevant to their search and ultimately to your site. Any keywords you use within your website should obviously be related to the content, products, etc. Now these middle ground keywords are relevant to your business, but they’re highly competitive keywords. So let’s cover the basics first: What exactly is a keyword?
Hospital Search Implications of Google’s Healthcare Knowledge Graph
MARCH 9, 2015
So, other than Google providing relevant to users’ search queries, how might this impact a health system or hospital’s search traffic? Engagement and unique content. Google News Healthcare Online Advertising / SEM / Display SEO healthcare search Knowledge Graph The goal of this update from Google was to help users find health information quickly and easily.
10 Tips To Increase Eyeballs And Conversion
B2B Marketing Insider
JUNE 29, 2015
Take similar content and deliver in 10 ways: expert interviews, how-to podcasts, reviews, videos, weekly news, blogs, tweets, infographics etc. Be relevant. This has resulted in real-time marketing. At a minimum, have a calendar that’s relevant and stays on trend. Always develop your SEO, SEM strategy together with your web design. Content Marketing
Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework
OCTOBER 29, 2012
Of course that means it’s imperative to produce relevant, compelling, optimized content for your company’s website and blog, but online visibility goes beyond that. Optimizing online visibility then requires the coordination of public relations (PR), content development, social networking, SEO, digital advertising and marketing communications efforts.