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Digital Advertising that Fits Both Consumer and Marketer

Biznology

Image via Wikipedia. It understands your unique combination of triggers. Thus, the tablet can act as a filter for that individual, pulling in only information that is relevant to the user’s personal interests. This idea immediately got me thinking about “ big data ” and the ability to market to increasingly narrow segments.

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How to Calculate Social Marketing ROI

Paul Gillin

Her response: “When [our target audiences comes] to our site, they watch the videos and they are engaging with the content on the site. According to Wikipedia, ROI is “the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested.” Measuring Intangibles.

ROI 50
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Personas in A/B Testing: A Customer Research Blueprint for High Quality Experimentation

Convert

You can use personas in A/B testing as a powerful customer research tool to trigger a high-quality experimentation feedback loop. They merely project opinions about certain segments of people onto them. But this type of personas is usually the first item you see in many content marketing strategy docs.