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FEBRUARY 16, 2024
Audit existing email nurture campaigns for performance Do you have engagement programs scheduled to kick off after a prospect attends a webinar, downloads content, or takes other actions with your brand? You can use that nonaction for a trigger email and to kick off a campaign. Here’s a few ideas: Segmented product recommendations.
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OCTOBER 2, 2023
With a solid automation strategy, you can set up technical integrations, customer segments, and personalized campaigns once, and then deploy them repeatedly to drive results with minimal manual effort. You can use automation to enroll new leads in nurture campaigns that send educational content over time. Use cases abound.
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OCTOBER 6, 2023
If you have the right strategies, content and timing in place, this immediately can work in your favor for automated SMS marketing. One way to achieve this is to use customer data and geotargeting to deliver relevant messages that inspire immediate action. Do you have the right tool to segment your messages and send at the right time?
Act-On
NOVEMBER 7, 2023
You work hard on your email marketing programs: developing copy, selecting supporting content, finding the right visuals, making sure the right people on your team have reviewed and approved. Shorten your engagement segmentation period by one-third to one-half. But it needs to be. Think about it. Perform list hygiene.
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SEPTEMBER 25, 2023
Content marketers can determine what kinds of case studies resonate, and produce more of them. Sales and marketing teams can use buyer personas to tailor content, conversations, and overall messaging. Confirmed the lead is actually employed at a relevant company? Do they need to be in a specific role to be considered an SAL?
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