was happily surprised to learn that the main objective for email marketing for small, medium and large enterprises was to retain or grow their subscriber base through the use of highly relevant content. No matter how healthy an organization’s list is, or how relevant their communications are, there is a constant demand to add new subscribers. Additionally, the survey found that as many as 20% of businesses do not practice basic list segmentation or send their emails with clear goals in mind. Content MarketingDespite what you may think, email ain’t dead. MORE >>

In today’s web-powered b2b marketplace, prospects are doing more independent research than ever before, making it critical for marketers to offer valuable, relevant content for every stage of the buying process. Since many of our customers site content development as one of their biggest challenges, I asked b2b content expert Ardath Albee to share some tips on how to develop content that helps us learn more about our prospects as we work to become more effective in helping them choose to buy our products. Tip 3: Trigger Content based on activity patterns. MORE >>

How important is content marketing for lead generation? However, it also shows that the definition of content marketing matters and that content (marketing) might be underestimated from a lead generation perspective. Here is why and a different approach of looking at content for lead generation. Content marketing is used by 54% of respondents, outperforming PPC and tradeshows. What about the effectiveness of content marketing? Content marketing is very effective according to 28% of respondents and somewhat effective according to 56%. MORE >>

Ardath Albee’s section of The Quintessential Marketing Automation Guidebook shared several     approaches to help you Use Content Intelligence to Drive Pipeline Momentum. recently caught up with her to collect a few additional tips you’ll find useful for improving your content marketing programs. CD: Can you talk a bit more about how to use questions to generate right-time content? Select a target audience, segment or persona. Take this consolidated list to several customers who’ve solved the problem and ask for their feedback on relevance and order. MORE >>

There are more ways than ever to match your marketing messages to the needs of your customers with more personalized, relevant and actionable information. The more you can customize your content to relate to your best buyers, the more buyers you will attract, and the more conversions you will drive. Segment your customers and develop personas for each group. Customize the most helpful information you can provide each segment. Here are five ideas that will improve the results of your remarketing-marketing: 1. Forget all the things you want to say about your company. MORE >>