ViewPoint

APRIL 28, 2011

Search is now the dominant buyer behaviour: 93% of B2B buyers use search to begin the buying process. 65% of C-Suite executives conduct six or more work-related searches daily. Is your content set up to attract the right buyers? source: Marketo ). source: Google ). source: Google). way less than half).

Work Management 120

Work Management Marketing Management Sales Leads Sales Qualified Leads 120

ViewPoint

MARCH 19, 2015

I n 2015, however, it is projected to grow slower than display advertising and search. The key, however, is to make sure it’s integrated into the digital experience to maintain its relevance. 7) Content Marketing: The old cliché rings true: There’s a lot of content out there, just not necessarily good content.

Television marketing 120

Television marketing Paid Search Agency Mobile Advertising Work Management 120

ViewPoint

APRIL 18, 2012

He adds that this is part of a larger, content-driven marketing trend that includes rich media. He notes this evolution is surprising given the number of challenges that are out there, and yet it makes sense given content asset trending. So a better focus is, “What’s the content that’s being shared?

Trends 120

Trends Practices Marketing Automation Services Work Management 120

ViewPoint

JULY 21, 2011

His was not a self-educating work style, and there was no way he was going to search blogs or websites to download white papers. Selling tactics can be immediately tailored to reinforce the laser-like relevance of a solution. That is, it takes time to develop content, promote it, and get prospects to find it and engage with it.

Sales Management 120

Sales Management Enterprise Management Work Management Marketing Management 120