Paul Gillin

JULY 18, 2013

The theme of fun runs throughout this e-book, and the content maps perfectly to Marketo’s message that marketing is fun again. The Big Marketing Activity Coloring Book is one of the cleverest pieces of content marketing I’ve seen in some time. B2B Content Marketing marketing Social Media Marketo'

Marketo 50

Marketo Content Marketing Content Social Media 50

Paul Gillin

JULY 29, 2010

In the process, it’s creating some compelling new ways to derive value from content. Content curation is about filtering the stuff that people really need from out of all the noise around it. CIThread scours the Web for relevant content, much like a search engine does. CIThread is still pretty early stage.

Curation 50

Curation Enterprise Management Web 2.0 Work Management 50

Paul Gillin

JUNE 18, 2013

Listen to your market and customers using tools like Twitter filters, Google Alerts and LinkedIn searches. A good rule of thumb is to make about 90% of your contributions relevant to your audience’s needs, regardless of whether they promote your products or company. Be helpful and sales will come. Don’t be silent.

Social Media 50

Social Media Social Marketing Media Social Networks 50

Paul Gillin

JUNE 24, 2010

whose blog-driven search strategy yielded a six-fold increase in leads in just one quarter, and Clickable , whose Gurus drove a 400% one-year growth in billings. Her response: “When [our target audiences comes] to our site, they watch the videos and they are engaging with the content on the site. They include Indium Corp.,

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

JANUARY 16, 2012

Fox’s brief speech isn’t very relevant to social business, but the audience receives him well. “Do you ever wonder who are the most active members of your communities or what content is most popular? Content can be organized by various views, including a paper.li -like custom news page and topical filtering.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

MARCH 24, 2011

Another defined the blog’s mission as being “to provide actionable and thought-leadership content for customers and prospects on…topics the company’s product helps optimize.&#. Two of the four finalists had hired professional journalists to oversee content. What do these people think they are? Publishers?

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50