Marketing Interactions

SEPTEMBER 14, 2021

The content we use to engage B2B buyers must resonate and be relevant. However, sometimes we’re our own enemy in the engagement and relevance department. Come across a brilliant idea for content that we can’t say no to, created it and launched it to an unsuspecting audience thinking they’ll be thrilled. We’ve all done it.

B2B 149

B2B Lead Ranking Marketing Qualified Leads Content 149

Marketing Interactions

APRIL 14, 2019

Marketers say one of their biggest challenges is creating content that engages and compels their buyers. The future will not only depend on engagement, but on continuous, content-driven conversations that result in buying decisions in your favor. Content-Driven Conversations Rely on Nuance. Dry content won’t cut it.

Conversion 86

Conversion Marketing Automation Services B2B Trigger Marketing 86

Marketing Interactions

NOVEMBER 15, 2021

It’s easy to get sucked in and look at accounts that have searched on keywords and phrases related to your solution’s category. In the earlier stages, the score is all about them—their searches and activity without you. The problem is that a “general” search term doesn’t distinguish interest from intent. You think – Yes!

Intent Data 124

Intent Data Intent B2B Marketing B2B 124

Marketing Interactions

JUNE 23, 2017

While 89% of B2B marketers have embraced content marketing, only 37% have a documented content marketing strategy, and only 22% say they are extremely successful with their overall approach to content marketing. One of the key foundational elements to a content marketing strategy is a buyer persona.

Buyer Personas 74

Buyer Personas Enterprise Management B2B Marketing Marketing & Strategy 74

Marketing Interactions

JULY 18, 2021

Despite marketers’ best intentions, nearly half say delivering personalized and relevant content is a top business challenge. However, personalization remains a priority for B2B marketing executives, with 52% planning to increase spending on content marketing and personalization technology to get this right.

B2B Marketing 75

B2B Marketing Personalization B2B Planning 75

Marketing Interactions

JULY 25, 2021

Hyper-relevant. But here’s my real problem with hyper – marketers haven’t mastered relevance, personalization, targeting, or experiences in their original forms. Is this an example of hyper-relevance? Hyper-personalized. Hyper-targeted. Hyper-everything in B2B marketing! What is it with all the hyper? Well, at least in theory.

B2B Marketing 69

B2B Marketing B2B Paid Search Agency Buying Cycle 69

Marketing Interactions

JANUARY 25, 2022

But, unless your B2B content marketing strategy and programs sucked last year, taking a clean slate approach is not the best idea. This means your content marketing strategy needs to follow suit. You’re actively encouraging them to search for someone else telling the story they need to hear. How can you narrow that gap?

B2B Marketing 69

B2B Marketing B2B Budget Programs Marketing & Strategy 69