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Everything Technology Marketing

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Take the 2011 B2B Content Marketing Survey

Everything Technology Marketing

Content marketing has emerged as a highly effective strategy to engage the reluctant B2B buyer who is actively searching for guidance and information online before making a complex purchase decision. However, the reality of implementing content marketing initiatives is a bit more complicated. Holger Schulze hhschulze@gmail.com

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The Brave New World of B2B Marketing - Are You Ready?

Everything Technology Marketing

Adapt to Stay Relevant Our entire approach to marketing has to change if we want to stay relevant and add value to the business in this new environment. With compelling content that is relevant, valuable, and of high quality. Other tactics are still relevant and effective. How do they impact the buying process?