DiscoverOrg

FEBRUARY 27, 2019

These giants have a lot of valuable intel such as job title, job function, email addresses and more, allowing you to search quickly across options for the data you need. Endlessly searching the internet for phone numbers and emails is extremely time-consuming, not to mention a quick way to fill your database with bad data from the start.

Top of Funnel 120

Top of Funnel Ad Building Planning Inbound Marketing 120

DiscoverOrg

JANUARY 2, 2019

Many organizations are not sure how to interpret the data to then develop relevant actions as a result. They’re searching online, reading content, learning about options, and forming opinions about solutions. There’s a major skills gap in hiring employees who know how to use it. The use case for Intent Data.

Intent Data 198

Intent Data Work Management Marketing Management Bombora 198

DiscoverOrg

MAY 8, 2018

Intent data includes: Web search history. Content subject or topics. You can’t just stumble across this kind of information with a Google search. The purpose of 5×5 research is to create a hyper-relevant metaphor. If it takes more than 5 minutes to find relevant information, move on and look for something else.

Cold Calling 241

Cold Calling Work Management Marketing Management Marketing Automation Services 241

DiscoverOrg

FEBRUARY 5, 2016

Once reps have a list of accounts, they’re better equipped to formulate an effective message using relevant examples, case studies, and collateral that address a particular account’s needs and pain points. Search functionality around keywords and technology stack are especially helpful. Then click Save Search.

Tips 120

Tips Case Studies Case Study Keywords 120

DiscoverOrg

MAY 7, 2019

You may think that a motivated sales team can easily conduct manual data mining by searching job titles and company info via Google or LinkedIn. Content has misaligned messaging , distributed to the incorrect audience (or no audience at all). What is data quality, and why is it important for sales and marketing? You know what to say.

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

DiscoverOrg

MAY 30, 2018

Develop specific, relevant messaging and content for prospects. Invest in paid advertising for your top 3-5 keywords – Focus on those keywords that are most often searched by your target buyer when looking for a solution like yours. This will take a little time. to an audience that you have clearly defined.

Ad Building 270

Ad Building Peer-to-peer Demand Generation Agencies Startups 270

DiscoverOrg

MAY 19, 2017

This poses a conundrum for some buyers, who now have to choose between privacy and relevance – but the data democracy is a boon for sales and marketing. We looked at their marketing activity or presence in Salesforce.com; a LinkedIn keyword search for MongoDB; and for companies that had people listed with MongoDB as a skill.

Top of Funnel 136

Top of Funnel Paid Search Agency Salesforce.com Digital Marketing Funnels 136