Digital B2B Marketing

MARCH 12, 2014

You know millions of people saw your content. A content promotion program didn’t make it suddenly appealing. These are ways people find your content, and without them your content marketing would fail. But these are not the reasons someone chose to spend their time with your content. How to Uncover Intent.

Intent 100

Intent Long Tail Marketing Marketing Automation Services Content 100

Digital B2B Marketing

NOVEMBER 8, 2011

The importance of fresh content increased last week for 35% of all Google searches ( announcement ). This latest algorithm update doesn’t focus on the quality or source of your content, it focuses on the timeliness of it. I often hear marketers say their older content is still relevant.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Barriers Google 100

Digital B2B Marketing

NOVEMBER 8, 2011

The importance of fresh content increased last week for 35% of all Google searches ( announcement ). This latest algorithm update doesn’t focus on the quality or source of your content, it focuses on the timeliness of it. I often hear marketers say their older content is still relevant.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Barriers Google 100

Digital B2B Marketing

DECEMBER 2, 2013

From content to process to branding, here are five steps you can take to improve the results from your publisher lead generation programs. Select Your Content Carefully. The content you should use depends on how the lead generation program is structured. Content For Fixed Promotional Package. Sponsored Content.

Lead Generation 100

Lead Generation Budget Programs Lead Ranking Lead Scoring 100

Digital B2B Marketing

NOVEMBER 17, 2011

Today, your content positions your company and delivers your message, and requiring registration reduces the distribution of your content by 90% to 99%. Remove registration forms and increase the reach of your content by 10x to 100x. By curating instead of creating content, you can save 100′s of hours every year.

Planning 100

Planning Curation Marketing & Strategy Inbound Marketing 100

Digital B2B Marketing

NOVEMBER 17, 2011

Today, your content positions your company and delivers your message, and requiring registration reduces the distribution of your content by 90% to 99%. Remove registration forms and increase the reach of your content by 10x to 100x. By curating instead of creating content, you can save 100′s of hours every year.

Planning 100

Planning Curation Marketing & Strategy Inbound Marketing 100

Digital B2B Marketing

JANUARY 24, 2013

If focusing on your audience took your blog to an area that isn’t relevant to your own business, you have gone too far. See 7 Steps to Find Your Content Marketing Sweet Spot for tips on avoiding this. This blog may have great content, but without the commitment to see it through, it loses momentum as quickly as it gains it.

B2B Marketing 100

B2B Marketing Paid Search Agency B2B Press 100