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Buzz Marketing for Technology

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How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. On the go, customers search for store locations, compare prices and features, and call family and friends to get opinions. Brand Credibility.

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Why is Google Scared and What it means for B2B Marketing!

Buzz Marketing for Technology

At a recent dinner with a buddy of mine from Microsoft (who helped launch Bing) – I learned a lot more about the search market and a very important trend that can effect the future of B2B Marketing. Related posts: Social Search could it be a Google Killer? This morning I typed into Google the search term: VoIP. Tweet This!

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Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

online content, messaging, images, offers) in the right way on the right channels at the right times and places? Does the home page feel cluttered and make it difficult to find and use the search bar? Should you parse and meter the content differently? Is the brand’s Checkout button large and easy to find? Internet users.

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Understanding the Value of Social Media Data

Buzz Marketing for Technology

Classic social media monitoring with a listening platform like Radian6 involves a stream of data centered on a search for specific word like “Avaya”- it’s very tactical and mostly used for reactive purposes such as social customer support or brand/crisis management. Related posts brought to you by Yet Another Related Posts Plugin.

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Social Media for the Boardroom

Buzz Marketing for Technology

These were the three broadest terms that applied to the most relevant conversations about energy. They used Boolean searches (which are available in most listening engines today) to narrow their searches to only the most relevant posts.

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Why CMO’s Need To Be More Involved in Ecommerce

Buzz Marketing for Technology

It comes in many different forms, the main type being the individual behaviors of current site visitors: which search term or webpage brought them over, what time of day and day of the week they’re most likely to stop by, what recent purchases they’ve already made onsite, what pages they visit and what product categories most interest them.

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PLE

Buzz Marketing for Technology

Topic Searches: The Secret to the Effective PLE. I want to see fresh information each time I visit my page so I use quite a few feeds based on keyword or topic searches. One of the best tools for the is the Kebberfegg search available at Research Buzz. Yahoo Pipes Buzz Search is a similar product. Show Table of Contents.

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