Avitage

SEPTEMBER 7, 2017

As content marketing practices mature, organizations look for new ways to gain advantages and improve content performance. One of the most elusive tactics is to optimize content for audience and situation relevance. Lack of data, list segmentation and relevant content are three primary reasons we usually hear.

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Content Verticals B2B Sales Tactics 120

Avitage

AUGUST 29, 2018

The long-prevailing wisdom is to align content to the customer’s buying stage and/or the sales process stage. This approach reflects an outdated content alignment and management mindset. It’s the folder mindset that says, “we need to group content within hierarchical folder categories.”

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Content Tagging Buyer's Journey Buy 120

Avitage

APRIL 3, 2016

Our practice of using Content Source began over 12 years ago, but became a disciplined, robust practice about 5 years ago. See 7 reasons you’re not getting the most out of your customer facing content) What is Content Source Content source is a repository of all text elements that are used in, or to create content. (See

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Resources Content Verticals Landing Pages 120