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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

From the group introduction: A community those looking to reach their best customers online through techniques like inbound marketing, search engine optimization (SEO) and social media. Salesforce.com. From the group introduction: Salesforce.com. It is no secret that LinkedIn is a valuable social media platform for B2B marketers. eMarketing Association Network. Future trends.

3 Great Twitter Apps for Content Marketers

Writing on the Web

CoTweet holds the distinction of being the Twitter app of choice for some of the largest corporations that have finally begun to take their Twitter campaigns seriously, including Ford, Dell, Whole Foods, Salesforce.com and and several others. CoTweet is designed to allow teams to collaborate to provide real-time responses and relevant content to Twitter and other social media services. HootSuite also keeps track of all of the keywords that you have been focusing on so that you can manage the SEO end of your social media campaign more effectively. CoTweet. HootSuite.

The Essential Reading List for Growth Hackers: 15 Experts to Follow

Hubspot

In this post, I''ll share with you a list of growth hackers who write the best content about growth hacking on the web. promise that reading content written by these folks will give you the most value for your time. Before becoming an investor and serving on the boards of Medium and Super, Josh was the product lead for growth and relevance at Twitter. Follow @seanellis.

Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Modern B2B Marketing

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Dynamic Content Customize emails and landing pages for specific segments. Multi-touch Campaigns / Lead Nurturing This is the ability to automate “drip marketing” campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps. Marketing Automation.

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Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

Monday Marketing Term: Content Mapping - Marketing Genius Blog , April 26, 2010 Content mapping is the process of understanding and organizing the flow of content for your website, nurturing campaigns or blog, so it can be presented to your audience ( personas ) based on their needs and stage in the buying cycle. Content means web copy, blog posts, videos, interactive presentations, social elements, diagrams or other pieces of information used to engaged users / visitors. With a majority of marketing efforts going digital, that means even more content is needed.

Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

What Goal is Your Marketing Content Achieving? quot; That advice holds true today for B2B marketing content. Every single content asset you produce must have a goal. 20 SEO Terms Every Good Inbound Marketer Should Know - Sales Intelligence View , August 4, 2010 301 Redirect – A redirect is a technique for forwarding one URL to another URL. 25 Great B2B Content Marketing Articles - LeadSloth , August 11, 2010 While doing research for my upcoming webinar on creating content that converts , I found many great articles on B2B Content Marketing.

Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Really great content around B2B Marketing again this month.  Here’s what the social signals said was the best content and the hottest topics. Buyers Set the Pace for B2B eMarketing - Marketing Interactions , November 16, 2010 The ability to instantly publish content, send email, and Tweet give the impression that speed is a marketer’s friend. But, just because we can push content out more rapidly than ever, doesn’t mean that your buyer’s pace for making a purchase decision will match your stride. First off, how do you define content marketing?

Four Ways that B2B Social Media Marketing Builds Brands and Generates Leads

Modern B2B Marketing

In social media, the gatekeepers are your peers, and the quality of your content and ideas determines what gets promoted. Really good content can be distributed widely – and when prospective buyers read your content they are also learning about your company and the problems you solve. 2. This can be via reviews on third-party sites (such as the salesforce.com AppExchange ), the responses people make to queries on LinkedIn groups of Twitter , the posts customers and prospects share on your own community, or a variety of other ways customers can interact with other prospects.