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JANUARY 4, 2012 Marketing automation services are the rocket, but content is the fuel
Russell is a presenter at the 2nd Annual Content Marketing Retreat happening January 26 & 27 in Langley, WA (just outside Seattle). One of many things on my mind for the coming year is the relationship between content marketing and marketing automation, as well as other platforms and services. Increasingly, the “what is content marketing?” The Content Marketing Cycle.
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| | WRITING ON THE WEB
NOVEMBER 23, 2010 3 Great Twitter Apps for Content Marketers
CoTweet holds the distinction of being the Twitter app of choice for some of the largest corporations that have finally begun to take their Twitter campaigns seriously, including Ford, Dell, Whole Foods, Salesforce.com and and several others. CoTweet is designed to allow teams to collaborate to provide real-time responses and relevant content to Twitter and other social media services. HootSuite also keeps track of all of the keywords that you have been focusing on so that you can manage the SEO end of your social media campaign more effectively. CoTweet. HootSuite.
| | LEADSLOTH
JULY 12, 2010 Hubspot Review
But – just like any other SEO & Social Media tool – HubSpot will only deliver results if you put a fair amount of time into creating and promoting content: compelling content is what makes the HubSpot engine hum. In addition to the website, HubSpot offers a range of SEO tools for keyword discovery, keyword selection, rank tracking and more. Conclusion.
| | MODERN B2B MARKETING
NOVEMBER 24, 2009 Four Ways that B2B Social Media Marketing Builds Brands and Generates Leads
In social media, the gatekeepers are your peers, and the quality of your content and ideas determines what gets promoted. Really good content can be distributed widely – and when prospective buyers read your content they are also learning about your company and the problems you solve. This can be via reviews on third-party sites (such as the salesforce.com AppExchange ), the responses people make to queries on LinkedIn groups of Twitter , the posts customers and prospects share on your own community, or a variety of other ways customers can interact with other prospects.
| | MODERN B2B MARKETING
NOVEMBER 15, 2012 Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)
salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Dynamic Content Customize emails and landing pages for specific segments. Multi-touch Campaigns / Lead Nurturing This is the ability to automate “drip marketing” campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps. Marketing Automation.
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MODERN B2B MARKETING How to Optimize Your B2B Marketing and Sales with Online Video
| THURSDAY, FEBRUARY 17, 2011
Video has become a demand generation strategy your business cannot afford to ignore, and effective B2B marketers match video content
to reflect the interest levels of their audience. Today, your SEO
strategy for YouTube is as important as your Google strategy. To develop rapport with your sales leads, use online video to deliver information directly to their inboxes that is relevant
to who they are and where they are in the buying process. To grow your online community, you need to market your videos as aggressively as any other new content
. No problem. MORE >>
HUBSPOT Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011
| TUESDAY, OCTOBER 18, 2011
Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com
's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). Too many marketers mistakenly believe that they have no choice but to pump out mediocre marketing content
. As you SEO
, so shall ye reap. The best SEO
strategy is to help Google make humans happy. It doesn't matter how stodgey you think your industry is, it's possible to create creative, remarkable content
that will engage people. My content
is much better. MORE >>
B2B MARKETING ZONE POSTS Top 60 B2B Marketing Posts and Hottest Topics November 2010
| WEDNESDAY, DECEMBER 1, 2010
Really great content
around B2B Marketing again this month. Here’s what the social signals said was the best content
and the hottest topics. Buyers Set the Pace for B2B eMarketing - Marketing Interactions , November 16, 2010 The ability to instantly publish content
, send email, and Tweet give the impression that speed is a marketer’s friend. But, just because we can push content
out more rapidly than ever, doesn’t mean that your buyer’s pace for making a purchase decision will match your stride. First off, how do you define content
marketing? MORE >>
B2B MARKETING ZONE POSTS Top 37 B2B Marketing Posts and Hot Topics August 2010
| WEDNESDAY, SEPTEMBER 8, 2010
What Goal is Your Marketing Content
Achieving? quot; That advice holds true today for B2B marketing content
. Every single content
asset you produce must have a goal. 20 SEO
Terms Every Good Inbound Marketer Should Know - Sales Intelligence View , August 4, 2010 301 Redirect – A redirect is a technique for forwarding one URL to another URL. 25 Great B2B Content
Marketing Articles - LeadSloth , August 11, 2010 While doing research for my upcoming webinar on creating content
that converts , I found many great articles on B2B Content
Marketing. MORE >>
- Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast
Monday Marketing Term: Content
Mapping - Marketing Genius Blog , April 26, 2010 Content
mapping is the process of understanding and organizing the flow of content
for your website, nurturing campaigns or blog, so it can be presented to your audience ( personas ) based on their needs and stage in the buying cycle. Content
means web copy, blog posts, videos, interactive presentations, social elements, diagrams or other pieces of information used to engaged users / visitors. With a majority of marketing efforts going digital, that means even more content
is needed. MORE >>
B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization
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