LeadSloth

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Guest Post: Best Practices in Marketing Automation

LeadSloth

Optimize Lead Nurturing Through Personalized and Relevant Communications. Which content provided the desired lead interaction for which segmented list during which stage of nurturing? Relevant content is not just about the content the user cares about, but also what is important to them at the phase of the buying cycle they are in.

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SEO Optimization - 3 Steps to Success

LeadSloth

All search engines have approximately the same approach: they rank based on relevant content and page popularity. Relevant content means that the keywords from the search query appear frequently on the page, and in the right places (Title, URL, Headings). Choose keywords that are relevant. How Search Engines Work.

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7 Reasons Why Marketing Automation Projects Fail

LeadSloth

For best results, the website and nurturing campaigns need to be highly relevant for them. No Interesting Content. For each persona you need to have relevant content: whitepapers, blog posts, case studies, webinars, and so on. Part of a good lead management process is knowing exactly who are involved in the sale.

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Lead Nurturing Checklist for Marketing Automation

LeadSloth

Which content is available for nurturing? Nurturing is most effective if the messages are relevant for the audience. Every campaign needs content. After you do some digging, you’ll be surprised how much content your organization has access to: sometimes you can even point to 3rd party blog posts. Segmentation.

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8 Tips to Get Started with Marketing Automation

LeadSloth

Create Some Good Content. The key ingredient for lead nurturing is high-quality content, not about your solution itself, but about the broader issues that it addresses. Although more content is better, you can already start nurturing with a few pieces of good content.

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MarketingSherpa’s Email Summit 2009

LeadSloth

Nevertheless, there are lots of interesting advanced email topics that are just as relevant for B2B demand generation specialists. Leveraging user-generated content. The focus is on list- and trigger-based emails and on landing pages, rather than on the full Lead Management Automation functionality. Email Analytics. Email design.

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Hubspot Review

LeadSloth

But – just like any other SEO & Social Media tool – HubSpot will only deliver results if you put a fair amount of time into creating and promoting content: compelling content is what makes the HubSpot engine hum. You still have to create lots of compelling content, but HubSpot takes care of the rest.

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